For Legal Pro 12-6

Textbook:

Chapter 12 in O’Rourke textbook: Business Meetings That Work (page 316+).

Chapter 13 in O’Rourke textbook: Dealing with the News Media (page 336+).

Case study 13-1: L'Oreal USA (page 355+)

Journal Article:

Halbe, D. (2012). “Who’s there?” Differences in the features of telephone and face-to-face conferences. Journal of Business Communication, 49, (1), 48-73.

Action Assignment: FORUM - MEETINGS

1.) After reading Halbe's study and O'Rourke's chapter 12, write a concise, but well developed, answer to the following questions:

a) Can Halbe's explanation of definition and purpose of meetings as well as O'Rourke's discussion of successful and productive meetings help you to prove that meetings affect business performance and competitiveness? Explain!

b) How can business meetings affect business performance? Use a specific example (negative or positive) from your experience (e.g., an organization you are familiar with) that shows the impact of meetings in terms of outcomes (results, consequences).

2.) Do Halbe’s findings have any implications for leaders? If so, what kinds of implications? If not, why not? Explain and suggest a new approach to this type of leadership communication.

3.) After reading the L'Oreal case 13-1, and O'Rourke's chapter 13, write a concise, but well developed, answer to the following questions:

a) How should L'Oreal handle the negative press surrounding the lawsuit described in the case?

b) What specific communication strategies should the company use when addressing key stakeholders, including the news media, customers, and retailers?

Use the textbook, expert opinion, and your own judgment to answer the questions.

As always, be audience-oriented and write succinctly, but not skimpily.

Number your responses!