Warehousing/Distribution Center Profile

Warehousing/Distribution Center firm: Celadon Group LLC

Identify a Transportation/3PL Firm within the following categories: truckload, ocean container/ocean bulk, inland water, 3PL, pipeline or rail intermodal/carload/unit train.

Your individual Profile should include ALL of the following topics:

Mission of Firm and Competitive Priorities used to Deliver that Mission

Types of equipment - categories and number as well as capacities

Territory served

Services offered

Key financials (Revenues; Operating Income; Net Assets; Cash) and financial ratios (ROA; Debt/Equity; Coverage; Current)

Company Website and its functionality

Bibliography with at least two full-text articles from trade and business press

Each Firm Profile should include the following types of sections:

Introduction: List the objective of the paper and scope of your analysis.

Body: This includes the main sections of your paper.

Conclusion: Discuss your conclusions about the competitiveness of the firm(s).

References: List all the references you used in your paper.

Appendix sections: Tables, annual reports, statistics, and other relevant information.

I need this as a journal article type format AND a PowerPoint presentation.

Grading Rubric:

Warehousing/Distribution Firm Profile

Warehousing/Distribution Firm Profile
Criteria	Ratings	Pts
Paper format: Sections for Intro/Body/Conclusions/Ref/App view longer description		10.0 pts
Firm description: Services offered/Markets served/Key Financials		30.0 pts
Company website and functionality		20.0 pts
Writing style/readability/grammar; Good use of paragraphs		15.0 pts
Complete bibliography with two full-text articles included		5.0 pts
Total Points: 80.0