Project for Midzuno the Whiz

1. Notes and Graphs- This attachment is a recording of the meeting with the Professor whilse helping me get the data. I asked alot of questions and this attachment is the answers I recorded her telling me. She also gave me the main topic I should make my paper- That is written in read. My whole paper should be focused on that topic in red. 

Notes and Graphs

The Professor gave us a survey – from that survey she wants us to pick questions to make a research paper. All the answer were pulled from SPSS and I made a copy of the graphs. What I need help with

· Using my topic that I made with assistance from the professor I need to write a 3 page paper—NO MORE NO LESS

· The most important thing is to follow the directions on the instruction paper (attached)

· She wants me to use marketing and research vocabulary thru out the entire paper (list of words attached)

· The Focus group I chose is Age Groups and how age groups view travel to the UK

· My Choice In Topic For Paper- LOOKING AT THE ROLE THAT AGE PLAYED IN EMOTIONAL CONNOTATION AND ENTERTAINMENT ACTIVATES.

· PAPER SHOULD BE FOCUSING ON AGE GROUP –

· I HAVE to have 1 graph and two tables IN the context of the paper

· I HAVE to continuously refer BACK to the graphs and tables thru out the paper to show where I am getting my data from. Use examples like (go to Graph 1) next to text. This needs to be an easy read for anyone

I went to see the professor to get assistance and direction on the paper to know exactly what she is looking for. The Below information is what she told me to focus on my paper or add into my paper.

Start paper by showing how many women were in the sample compared to how many men

These were all about US Students, anyone that was not a US student was excluded from the Survey

MENTION THEY Filled out a 4 page survey

New Variable- Age Categories

France

63.3% In the age group of 18-21 states that France is a luxury location

10% less in the age group 22-30 says it is

Spain-

39.9 % says Spain is a luxury location

35.6 In the 22-30 says it is

UK

34.8 % says UK is in age group – 18-21

31.1%

The younger people stand out and see France as a luxury location

According to the age group research has found it seems that the age group between 18-22 see all three countries see France, Spain and UK as a luxury location

I asked the Professor- do I have to show it PERCENTAGES in a graph?

PROFESSOR VOGTs Response- if you present something in a table or graph you do have to have text. But some things used in a text you don’t have to have a graph. I like parenthesis, of Table one- you are telling the reader to go to Table or Graph you are referencing. MAKE SURE YOU DO THAT

So that’s question 1

Age groups- run or show percent’s

That’s what in the graphs

Make two tables and a Pie Chart

Pie Chart would be brief about Gender at the beginning

Show a cross tab younger vs old

But if you choose to do a mean rather than having percentages and frequencies then you would do a T test

Asha- What can I do for a T test for my paper

Vogt- you could on activities rather than a cross tab you can run a t test to get you a mean of what is the highest

You need one graph and two tables

Asha your paper would consist of Entertainment and Emotional Connotation for Different Age Groups- That is your title

Make a bar graph off questions 9 and 10

Do a cross tab for Age

8% of the younger are very likely to go to France in the next year

8% of the older are very likely to go to Spain in the next year

Asha- with my paper- trying to understand which age group would cater to which country

Vogt- what sort of emotional words are they conjuring

Your paper should focus around this

· This is what my head is thinking

· This is what my interests are

· This is how likely I am to go

THE HEAD- EMOTIONAL CONOTATION- QUESTION 5

HEART- WOULD BE ENTERTAINMENT-

ACTION- WOULD BE QUESTION 9 AND 10

Marketers look at – HEAD TO HEART TO WHAT ARE THEY ACTUALLY GOING TO DO

MOST IMPORTANT ADVICE FROM PROFESSOR- HOW EVER YOU WRITE YOUR PAPER MAKE SURE IT MAKES SENSE TO THE READER

2. LAST BUT NOT LEAST- I HAVE ATTACHED A SAMPLE PAPER OF ANOTHER STUDENT FROM LAST SEMESTER - TO SHOW WHAT THE PAPER SHOULD LOOK LIKE