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‘Self-esteem is the reputation we acquire with ourselves.’ Nathaniel Branden

T ITS SIMPLEST, self-esteem, as the quote implies, is the evaluation indi-

viduals place upon themselves, often representing a comparison between a per- ceived sense of self and a perceived ideal standard (James, 1860; Hamachek, 1987; Burns, 1978). This comparison is necessarily highly subjective, but has the power to pro- duce a range of personally significant conse- quences. Studies consistently show (Baumeister, 1993, 1997; Coopersmith, 1967; Lent et al., 1986) that people with high and low levels of self-esteem adapt to events in markedly different ways, with high self- esteem (HSE) associated, for example, with greater confidence, less conformity, self-effi- cacy, optimism, risk taking and creativity. A coach, therefore, might well be interested in working with self-esteem issues directly or developing it as a happy by-product.

However, the issue of self-esteem is not prominent in the traditional coaching litera- ture. It is largely assumed that clients are suc- cessful, high achieving and capable individuals who have every reason to feel confident and worthy of self-respect. How- ever, according to Bandura (1998), many

talented individuals often feel dissatisfied with their achievements. Research recently conducted by Hindmarch (2007), as well as anecdotal data from our own coaching and supervisory practice, suggests that in reality the theme of confidence and self-esteem in coaching is often present in one form or another.

Although no agreement is reached in the current psychological literature on the causes of self-esteem, Hartner (1999) argues that self-esteem is a product of the develop- mental path, strongly correlated to the quality of parenting received. Some studies suggest (Coopersmith, 1967; Lent et al., 1986) that while self-esteem may fluctuate day to day, a base level tends to endure (Pelham & Swann, 1989). It is, therefore, not surprising that issues of self-esteem are often figural in counselling or psychotherapy processes. Deep seated self-esteem issues may, therefore, be beyond the scope of coaching. However, more transient or less severe issues may be more amenable to a coaching approach, assuming coaches are suitably aware of the issues involved.

The psychological literature offers a range of conceptualisations of self-esteem and it could be said that there are as many perspectives on self-esteem as there are

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Applying psychological theories of self-esteem in coaching practice Alison Maxwell & Tatiana Bachkirova

The study of self-esteem has a long history, and it is not without cause that self-esteem is seen by many as central to human functioning and happiness, governing our sense of self-efficacy as well as ability to learn, grow and change. It is, therefore, not surprising that self-esteem issues frequently present themselves within coaching conversations and it behoves the competent coach to be aware of how self-esteem might mediate the coaching relationship. In this article we discuss how the concept of self-esteem has been defined and addressed in the psychological literature and how specific theories might apply in the coaching context. A model of self-esteem is used to illustrate four cases of coaching using 360° feedback within an organisational setting. We conclude with a summary of implications for coaching practice.

Keywords: self-esteem, coaching, psychological theories, 360 feedback, adult development.

A

branches of psychology and psychotherapy. Some theories emphasise the origins of self- esteem, while others describe manifestation in behaviour, dynamics of change over time and ways of influencing it. In this article we have chosen to comment only on those theories that present an applied value for adults who wish to make changes in their working lives with the help of a coach. We therefore offer both a description of relevant theories as well as potential implications for practice. As a way of synthesising and making sense of the diversity of perspectives an adult developmental framework is introduced and discussed.

The article continues by examining one model of self-esteem in more depth, using it to illuminate four coaching encounters. This is offered to practicing coaches as a prag- matic tool to both help make sense of dif- ferent types of self-esteem issues and inform potential avenues for intervention. The paper concludes with a summary of implica- tions for coaching practice.

Theories of self-esteem Early conceptions: James and the Social Con- structionists James (1890) is credited with the initial writing on self-esteem, defining it as contin- gent on the ratio of our successes to our fail- ures, in areas of our life that we deem important to us. Self-esteem, therefore, could be seen as a motivator in life, constantly driving individuals towards success and away from potential failure, and to maintain a level of competence in key domains. In the con- text of coaching, this force can be tapped to focus clients on desired outcomes and goals. However, it may also be an unhelpful factor if the client is overly attached to unrealistic or unattainable goals, or domains that are no longer relevant to them.

An alternate early view (Cooley,1909; Mead, 1913) emphasises the social nature of self-esteem, being regarded as the extent to which we perceive ourselves as matching up to a set of ‘central self-values … [that] indi- viduals have learned to be worthy of emu-

lating or attaining through the process of socialisation’ (Mruk, 2006, pp.120–121). Self-esteem is, therefore, a comparison with an internalised set of standards or values, introjected from familial, social and cultural interactions. Seen as such, self-esteem is con- tingent on others, in that individuals make comparisons with a (real or illusory) stan- dard set by others, motivating them to main- tain their acceptance and approval with others. This may also be unhelpful to the client if those standards are unattainable, unreasonable or outdated. The work of the coach, according to this conceptualisation, may, therefore, involve the re-examination of such standards, either downgrading them, or shifting them to more relevant areas (Bachkirova, 2000, 2004).

Humanistic psychology and person-centred therapy Humanistic psychologists build on these early notions of self-esteem seeing it as a basic need central to human functioning. For example, Maslow’s (1954) hierarchy of needs places self-esteem near the top of his pyramid, making self-actualisation contin- gent on the achievement of self-esteem. Self- esteem is seen to develop if a person receives sufficient ‘unconditional positive regard’ (Rogers, 1951), and, therefore, becomes contingent when self-regard is conditional on achieving the standard or approval of others. However, self-esteem can be reclaimed by developing congruence with one’s own organismic needs and desires.

This perspective on self-esteem impacts the presence and values exhibited by a coach, who must be able to offer uncondi- tional positive regard to the client, irrespec- tive of their actions, achievements or values. It is, therefore, more important to help the client to explore and reclaim a deeper sense of their self and their own needs, rather than necessarily deliver on an externally-derived (e.g. organisational) agenda. This perspec- tive, therefore, potentially conflicts with the overt goal achievement orientation domi- nating in the traditional coaching literature.

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Applying psychological theories of self-esteem in coaching practice

Recent research More recent writers (Epstein, 1973; Brown et aI, 1988; Baumeister, 1993, 1999; Mruk, 2006) concur with the view of self-esteem as a core human need, seeing it as driving behaviour to defend or maintain a perceived sense of self. Two motives are identified; the self-consis- tency motive and the self-enhancement motive. The self-consistency motive drives people to seek out information that confirms what they already believe about themselves – whether good or bad. Once established, therefore, such a self-opinion may be difficult to discard or refine, and a coach may meet considerable defences if they attempt to dis- rupt the established ‘self-view’.

The self-enhancement motive differs in that it drives people to acquire information that tends to show them in a positive light, discarding information which may cast an unfavourable shade upon themselves. According to Baumeister (1999), the self- enhancement motive dominates; however he argues that people with low self-esteem (LSE) favour the self-consistency motive, preferring to believe a consistent, albeit neg- ative, message about themselves, and will selectively discard positive information. In comparison, HSE is associated with prefer- ence for the self-enhancement motive, selec- tively discarding negative information. Objective feedback from an external party such as a coach will, therefore, be filtered, according to the dominant motivation.

Self-esteem is, therefore, fraught with the possibility for distortion (Dunning, 2006; Claxton, 1994) and various theoretical tradi- tions and studies (Fingarette, 2000; Goleman, 1997; Hamachek, 1987) docu- ment the many ways we may defend our- selves against threats to our self-evaluations. Some of these studies challenge the tradi- tional view that HSE is only associated with positive and desirable characteristics, Baumeister et al. (1999), for example, pointing out that HSE may be associated with narcissistic and antisocial tendencies. The pursuit of HSE may, therefore, not be the desirable goal that has been assumed

(Crocker et al., 2002, 2006). Baumeister (1993, 1999) has also challenged the con- ception of LSE in his research with others (Campbell & Lavallee, 1993), suggesting that absolute LSE is relatively rare. He postulates that LSE is actually a lack of clarity about the self, whilst HSE is associated with greater degrees of certainty. Other authors (Kernis, 1993, 2003; Jones & Meridith, 1996; Wink & Helson, 1993) suggest that stability of self- esteem is as important as level. A coach, using this frame, may, therefore, need to help a client reach an optimal stable level of esteem, working with the client to clarify their own sense of self, through exploration of their values, goals and needs, within a real- istic assessment of their competencies and resources.

It must be noted that some authors chal- lenge the very notion of self-esteem as a core human need (Ryan & Warren Brown, 2003), seeing any contingent evaluation as funda- mentally objectifying the self in an unhelpful way:

‘Non-contingent self-esteem in contrast characterises persons for whom the issue of self- esteem is not salient, largely because they experience themselves on a fundamental level as worthy of esteem and love. Successes and failures do not implicate their self-worth, even when they lead to a re-evaluation of actions and efforts’ (Ryan & Warren Brown, 2003, p.72).

Described thus, ‘authentic’ self-esteem tran- scends the need for self-evaluation, and is realistic, secure and enduring. In the light of this very different view, the role of the coach would be to help the client avoid actions driven by esteem-related contingencies, and to reach for goals that contribute to some- thing larger than self (Crocker et al., 2006; Bachkirova, 2000, 2004).

Self-esteem within an adult development framework It may seem that the views of self-esteem dis- cussed above are describing wholly different phenomena, such is the diversity of descrip- tion and explanation. However, recent

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thinking on adult development (Beck & Cowan, 1996; Kegan, 1982, 1994; Loevinger, 1976, 1987; Cook-Greuter, 1999, 2004; Tor- bert, 1991, 2002; Wilber, 2006) may both explain this diversity and offer a new para- digm for understanding self-esteem. These theories suggest that the concept and expe- rience of self-esteem is itself a product of the individual’s stage of development. Adult development is seen as progressing through a logical sequence of stages, the relative com- plexity of meaning-making expanding with each stage. Kegan (1982), for example, sug- gests that self-esteem has different meanings for people at different developmental stages. The following is the description of the three main adult development stages as presented by Kegan and Lahey (2009), showing how the meaning of self-esteem changes with stage. We suggest that this may explain the divergent perspectives of theories described above. ● ‘Socialised Mind’. At this stage,

individuals are seen as lacking in self- esteem, driven by the need to be approved by others and to be liked by them. They appear indecisive and may be perceived as a ‘push over’: ‘I am the prime candidate for the assertiveness trainer, who may tell me that I need to learn how to stand up for myself’ (Kegan, 1982, p.96). Kegan suggests that strictly speaking ‘self-esteem ‘is not an applicable term for individuals at this stage, as ‘esteem’ does not come from their sense of ‘self’, but rather from the received and unexamined opinions of others. It could be speculated that this conception resonates with the ‘social constructionist’ view of self-esteem, where the sense of self is contingent on the views of others.

● ‘Self-authoring Mind’. During this stage, self-esteem shifts to become a product of a self-evaluation where a sense of ‘me’ is earned by sorting out the agendas of others that dominated in the Socialised Mind stage. Individuals enjoy the freedom to form their own judgements

about themselves using their own criteria for comparing ambitions with reality. However, they can still be caught in traps of their own making when forming such judgement (Berger, 2006; Berger & Fitzgerald, 2002; Bachkirova & Cox, 2007), with resultant potential distortions in self-perception. The view of self- esteem at this stage may correspond to the views of Baumeister and others (1993, 1999), and his competing self- enhancement and self-consistency motivations.

● ‘Self-Transforming Mind’. The meaning of self-esteem at this stage changes again, and may look much like that described above by Ryan and Warren Brown. There is very little attachment in this stage to any specific self-image, which is seen as fluid in changing situations and in relation to others. For this reason, self- esteem is not seen as an ‘issue’ but approached with curiosity and reflexivity.

According to this conceptualisation of self- esteem a unified coaching approach that prescribes a particular balance of support and challenge for each individual client would certainly need to be questioned. We suggest that understanding developmental trajectories may help coaches to be better equipped to address the diverse needs of their clients.

Table 1 (overleaf) presents a summary of the theories with their potential implications for coaching together with an attempt to map these theories onto the adult develop- ment framework.

A pragmatic model for coaching self-esteem issues. In our literature search for theoretical models on self-esteem that may have a prag- matic value for the practicing coach we came across Mruk’s two dimensional model (2006). As the result of our experimentation with this model in coaching we believe that this can offer coaches a practical approach to working with client issues in organisa- tional settings. An adapted version of Mruk’s

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Table 1: Summary of self-esteem theories mapped against three stages of adult development.

Theories of Conception of Potential Potential Correspondence self-esteem self-esteem Motivator implications to Adult

for coaching Development stages (Kegan & Lahey, 2009)

James (1860) Ratio of successes Goal achievement ● Clarification of Self-authoring to failures in and competence realistic goals Mind domains deemed enhancement in ● Clarification of important important domain relevance

domains

Social Extent to which Maintenance of ● Establishing Socialised Mind constructionists the individual acceptance of realistic standards (Cooley,1909; matches up to self in the eyes and expectations Mead, 1913) internalised/ of others of self

socialised values ● Negating and standards outdated or

unfounded standards

Humanists Extent to which Reclaim deeper ● Clarification of Self-authoring (Maslow, 1954; we are congruent sense of self and sense of self and Mind Rogers, 1951) with our own own needs, not own needs/values

needs/values/ contingent on ● Unconditional standards others positive regard

from the coach ● Avoidance of unexamined internalised goals

Baumeister Defence or Self-enhancement ● Minimise self Self-authoring (1993, 1999) maintenance of a or self-consistency distortions Mind

perceived sense through feedback of self ● Creating a

climate to minimise defensiveness

Ryan & Authentic Goals and causes ● Transcend Self-transforming Warren Brown self-esteem as greater than self contingent Mind (2003) non-contingent self-esteem

on internalised ● Contribution sources . to goals larger

than self

model is presented in Figure 1. This model reflects some of the features of recent research, particularly the self-consistency and self-enhancement motivators, described by Baumeister (1999).

In this model, self-esteem is seen as the product of two factors, ‘worthiness’ and ‘competence; ‘worthiness’ defined as the need for approval from self/others, and ‘competence’ as the need for achievement and success. The interaction of these factors produces four different forms of self-esteem: 1. Competence-based self-esteem (CSE);

based on the need for constant achievement and successes, masking a sense of worthlessness. At its worst this zone represents the chronic over- achiever, perfectionist and workaholic, never satisfied with their accomplish- ments.

2. Worthiness-based self-esteem (WSE); based on the need for constant approval from others and self, as a way of

compensating for perceived or actual lack of competence in important areas. At its worst this zone represents narcissistic and egotistic behaviours.

Both worthiness and competence-based self- esteem are inherently unstable and fragile, and may be threatened, for example by fail- ures or negative feedback from others. Such individuals may be heavily defended against perceived threats to their self-esteem for fear of the anxiety this would induce. 3. Low stable self-esteem; a consistently

poor and inherently stable self-appraisal. This form may also resist change, a person choosing to believe a negative self-concept rather than risk loosing a sense of self-consistency.

4. High self-esteem; a consistently good appraisal of one’s competencies and self- worth. This is inherently stable, but capable of taking on board negative appraisals or failures and responding functionally.

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Figure 1: Self-esteem model (adapted from Mruk, 2006).

High

perceived

competence

Low

perceived

incompetence

High perceived

worthiness

Low perceived

worthiness

Worthiness-based

Self Esteem

(WSE)

Competence-

based Self Esteem

(CSE)

High stable

Self Esteem

(HSE)

Low stable

Self Esteem (LSE)

To use this model an effective coach would need both diagnostic skills and an awareness of how these forms of self-esteem might influence the coaching relationship. The remainder of this article suggests strate- gies for working with these potentially very different types of client, using the lens of this model. A recent coaching assignment that involved delivering 360 feedback to a range of clients is used to illustrate some of the issues involved. Feedback of this sort forces individuals to confront the actual percep- tions of others, rather than continue to hold imagined perceptions. This can often be a highly anxiety provoking experience (Smalley & Stake, 1996; Ashford et al., 2003), especially when the sense of self is insecure, potentially resulting in a range of defensive reactions and responses (Shrauger & Rosen- berg, 1970). Four client cases are used to illustrate different aspects of self-esteem issues.

Coaching the CSE client The model predicts that the CSE client will have a lurking sense of their own worthless- ness which they compensate for by hard-work and striving for achievement. Such a client may have work-life balance issues, may fail to prioritise effectively, and take little satisfac- tion for their many achievements, ascribing success to circumstance rather than personal action and influence. Workaholic tendencies may, therefore, be exhibited, with ever greater levels of achievement required to maintain an adequate sense of self.

Such a description could be ascribed to many in corporate life, and was a reasonable description of client R, who was working long hours despite increasing tensions with the demands of his home life. His response to 360 feedback was initial wariness, expecting it to confirm a low self-opinion, and he was considerably surprised at the high estimation he was universally held in. However, he rapidly justified why these posi- tive opinions were irrelevant and focused dis- proportionately on the few less than positive items.

The coach’s work with him initially, therefore, was to help him absorb more of the positive news rather than minimise or deflect it. As a newly-appointed Director, he had been selected over the head of a col- league who he regarded as more competent, and, in his eyes, more suited to the role. In the process of further coaching involved him clarifying his areas of expertise (using the Strengthsfinder diagnostic), reconnecting with his values as a source of worth and cre- ating a personal vision for his new role. How- ever, he still remained attached to his workaholic tendencies, albeit now with greater awareness.

Coaching the WSE client In contrast to the CSE client, a WSE client would be expected to have a high opinion of self whilst devaluing others, possibly devel- oping workplace relationship issues. This proved to be an accurate description of client A, an apparently very confident man but who continuously disparaged his col- leagues and team, displaying some narcis- sistic tendencies. He was highly defended against feedback, criticising the 360 appraisal process in some detail, despite having scored well on many dimensions. The feedback meeting with this client was extremely difficult, with him challenging all less than positive perceptions as irrelevant or erroneous, picking out the positive messages disproportionately. The coach’s work was, therefore, to discuss why others might have a less positive view of him on some dimensions and the possible value of developing skills in areas of inter-relating and team leadership. Interestingly, he saw no need for self-devel- opment and had no desire to continue a coaching relationship.

As with CSE clients, such clients are not uncommon in corporate life, and can be challenging to work with for a coach. The model predicts that their unstable sense of self will be heavily and possibly aggressively defended. Coaching is unlikely to be wel- comed especially if perceived as remedial, however, may be more acceptable if it is per-

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ceived as adding to their status or kudos. Cavanagh (2005) counsels against a direct ‘attack’ upon the potential narcissist, and advocates an appeal to their personal goals, and how they might need to work through others to achieve these. This poses an ethical dilemma to coaches in that it continues to pander to WSE, rather than address the per- ceptions of lack of competence.

Coaching the LSE client The LSE client may seem the most in need of help from a coach. However, the model pre- dicts that they may wish to avoid coaching for fear that it will make aggravate their poor self-opinion (Audia & Locke, 2003). They expect feedback that confirms their poor self-image, but may be more accepting of it as it confirms their self-story. Client T, ini- tially avoidant of the coach’s feedback meeting, resignedly recognised its negative messages, and deftly denied more positive themes. He recited stories of former work difficulties and how these were an unavoid- able consequence of his life circumstances. He had little or no interest in self-develop- ment, as he viewed himself as fixed and unchangeable, and declined further coaching on that basis.

According to Mruk (2006), LSE issues spring from two sources, so a coaching strategy might have to tackle both worthiness and competence issues simultaneously. Deeper seated issues might involve exam- ining the introjects that have been assimi- lated over the years, perhaps requiring deeper and longer levels of intervention than is typically possible in a coaching. Baumeister (1993, 1999), however, argues that true LSE is relatively rare, and that it is issues of lack of clarity that must be tackled, as well as challenging areas where an inaccu- rate view of the self has been formed.

Coaching the HSE client It is questionable whether a HSE client needs coaching, given that they have a high, stable and accurate sense of their own worth and competence. They are able to accept

failures and negative attributions from others with good grace and discrimination, adapting their actions as required.

Client D demonstrated many of these qualities, accepting 360 feedback with curiosity and a desire to improve. She received positive and negative messages with almost equal interest, and was quick to see how development in some dimensions would aid her overall effectiveness. She was able to discuss openly her feedback with her col- leagues and peers, taking on board their sug- gestions. She was keen to pursue a coaching relationship, seeing it as a vital source of sup- port to develop in areas where she knew her competence was weaker. The coaching work started by defining the areas she wished to develop, how these would contribute to her overall goals, and then moved into devising strategies for developing these competen- cies. Interestingly her goals were not related to her own aggrandisement so much as pro- moting and developing the division she headed and was passionate to see succeed. Such clients are probably close to the Ryan’s idea of non-contingent self-esteem, secure in their sense of self, irrespective of circum- stances or opinions

The model, based on Mruk’s ideas, helps to predict how clients may respond to coaching and the type of intervention poten- tially required. This model is, at least, a potentially useful diagnostic lens and implies that coaches require a range of worthiness- based and competence-based strategies at their command. Further, it suggests that the coach must be suitably adept at noticing and working with defensive and protective strate- gies, potentially testing their interpersonal skills. Use of this model depends, however, on the coach being able to understand and interpret the client’s self-assessments, and accurately pick up associated behavioural clues as the interaction unfolds.

This model, while a useful starting point, cannot pretend to map the complexity of the entire self-esteem terrain. We would, how- ever, argue that the model allowed the coach to perceive behaviours that would otherwise

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be difficult to make sense of and differen- tiate a range of strategies accordingly. As long as the model is not seen as the only one useful and does not overly simplify a com- plex phenomenon, we can recommend it for coaches who are searching for useful tools to understand the issue of self-esteem in the coaching context.

Conclusion Clearly the level and type of a coaching client’s self-esteem has a bearing on their functioning and performance, and is thus of interest to practicing coaches. While it is unlikely that clients present with explicit self- esteem problems, self-esteem as a mediating factor is likely to attend in many coaching relationships. The theories outlined above predict that this may be both a positive force propelling change and growth in the client, but may also inhibit and limit what is pos- sible in a coaching relationship. At its extreme, coaching may be rejected, not because of its inherent lack of value but because the client values themselves too much or too little to accept it. Similarly, those who might benefit from coaching the most might also have the greatest difficulties in using it effectively.

It is less clear from the literature whether ‘base’ self-esteem can be sustainably shifted as authors appear to differ on this point. If fixed, the level and type of self-esteem may cap the amount and direction of change that is possible, and thus the scope of the coach to intervene productively in this direction. However, temporary dips in self-esteem, as those caused by adverse external circum- stances, may be very amenable to a coaching approach. Extreme low or high self-esteem might contra-indicate coaching and require referral to therapeutic assistance.

It is clear that self-esteem is a complex area, with a range of theories attempting to

make sense of it. We argue that adult-devel- opment theories offer a unique perspective on this very complexity suggesting that sim- plistic approaches are unlikely to be helpful for coaches. One model of self-esteem has been used in this paper to illuminate a variety of coaching encounters with full recognition that it cannot reconcile all per- spectives on this phenomenon. We believe, however, that for pragmatic purposes of coaching this model can serve as a useful tool.

Finally, it is worth noting the dangers of the coach becoming a further source of unhelpful comparison to the needy client, perpetuating a cycle of continued contingent low self-esteem. Perhaps, as Ryan et al. (2003) implies, the true role of the coach in working with self-esteem issues is to help them escape the trap of contingent self-worth, and develop an authentic and accurate sense of themselves, irrespective of successes, failures, opinions and the evaluations of others. Fur- ther, this might also suggest that the most useful coaches are those that have developed such a healthy sense of self and are able to restrain themselves from inflicting their own contingent needs on others.

The authors Alison Maxwell 83 Empingham Road, Stamford, Lincs., PE9 2SU, United Kingdom. E-mail: [email protected]

Dr Tatiana Bachkirova Oxford Brookes University, Business School, Wheatley, Oxford, OX33 1HX, United Kingdom. E-mail: [email protected]

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