PAPER 3

Content

60 Percent

Points Available

7.2

Points Earned

/7.2

Additional Comments:

The SWOT includes the answers to the following:

· An environmental scan for the health care organization chosen in Week Two:

· An assessment of the organization’s internal strengths and weaknesses.

· An analysis of the industry for opportunities and threats.

· A description of the organization’s present and prospective customers.

· An evaluation of the impact of the following factors:

· Consumer and social

· Competitive

· Technological

· Economic

· Legal and regulatory

· The Paper: A written report in which the student includes:

· An evaluation of the significance and implications of an external environmental analysis in the development of a strategic plan.

· An assessment of your chosen organization in which you:

· Evaluate the organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans.

· Evaluate the organization’s ability to respond to internal and external changes and challenges.

· An incorporation of the SWOT analysis findings into clearly stated goals and objectives for a 3 to 5-year period.

Organization/Development

20 Percent

Points Available

2.4

Points Earned

/2.4

Additional Comments:

· The report is 1,400 to 1,750 words in length.

· The introduction provides sufficient background on the topic and previews major points.

· The conclusion is logical, flows, and reviews the major points.

· Cites 3 peer-reviewed, scholarly, or similar resources.

.

Mechanics

20 Percent

Points Available

2.4

Points Earned

/2.4

Additional Comments:

· The paper, including tables and graphs, headings, title page, and reference page, is formatted according to APA guidelines and meets requirements.

· Intellectual property is recognized with in-text citations and a reference page.

· The paper effectively uses headings, font styles, and white space.

· Rules of grammar, usage, and punctuation are followed; spelling is correct.

Total Available

Total Earned

12