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Original Work, NO PLAGERIESM, Cite Reference, References, 150 words

Let's look closer at environmental scanning the first element is strategic management.  Hunger, Wheelen, Hoffman, Bamford (2015) describe environmental scanning as: "The monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation" (p. 14).

 

Can you describe the process of environmental scanning? How is the information disseminated?

 

Hunger, J. D., & Wheelen, T. L., Hoffman, A. N., Bamford, C. E. (2015).  Strategic Management and Business Policy (14th ed.). Upper Saddle River, NJ: Pearson Education