PAPER 3

· Assess the organization's internal strengths and weaknesses.

· Analyze the industry for opportunities and threats.

· Perform a SWOT analysis. A SWOT analysis helps determine performance gaps. It includes the following components:

· Strengths

· Weaknesses

· Opportunities

· Threats

· Describe the organization's present and prospective customers.

· Evaluate the impact of the following factors:

· Consumer and social

· Competitive

· Technological

· Economic

· Legal and regulatory

Submit the SWOT analysis as a Microsoft® Excel® attachment.

Write a 1,400- to 1,750-word report in which you:

· Evaluate the significance and implications of an external environmental analysis in the development of a strategic plan. For your evaluation:

· Explain the purpose of environmental analysis.

· Describe possible implications of environmental analysis in the creation of your strategic plan.

· Analyze evolving external issues that can have an impact on the strategic plan.

· Evaluate benefits of competitive analysis as part of the strategic planning process.

· Based on your SWOT analysis, provide an assessment of your chosen organization in which you:

· Evaluate the organization's ability to accomplish its mission, goals, and objectives as set in previous strategic plans.

· Evaluate the organization's ability to respond to internal and external changes and challenges.

· Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.

· You will have two to three goals for each year, with two to three measurable objectives for each goal.

· Goals may span several years.

· Outline your goals and objectives clearly and provide a narrative explanation for each of them.

Cite at least 3 peer-reviewed, scholarly, or similar resources to support your information.

Format your paper according to APA guidelines.