marketing paper

Steve and Killeen Murphy (610) 761-2582

Questions

Intro

1. What are your and your partner’s job titles?

Owns his own finance firm for real estate investment and his wife is a nurse.

2. Location?

Blue Bell, PA

3. How many kids do you have?

1 In Kindergarten

4. How old are they?

4

5. Gender of children?

Boy

6. Child’s activities

Loves soccer, basketball will be playing in the winter, runs around with his friends

Health of child

1. How would you describe your child’s health?

Jake has great health, when you was 2 he got about 3 earaches. He gets allergies a little bit in the spring, just sneezing and itchy eyes.

2. Has your child had any major illnesses or surgeries?

No

3. Child’s Diet/Allergies?

Allergic to peanut butter. Overall balanced diet. He eats oreo cookies after school, but also enjoys bananas.

4. How do you research medical information?

My wife is a nurse so she knows a lot. We try to stay away from the internet.

5. Do you use social media to find medical information?

No

6. Have you ever spoken to a doctor via social media?

No

Medical Trial Thoughts/Research

1. What do you know about medical trials?

I believe it is a great way to learn more about different illnesses and help figure cures or stop eating from certain foods, or activities

2. Have you or your child ever been involved in a medical trial?

No.

3. What is your initial attitude toward medical trials?

I think it is a great way to find research and help kids.

4.Would you participate in a medical trial? Why or why not?

No, I don’t have any health problems. Too many checkups and I would not want my son involved.

2. Would you volunteer your child to participate in a medical trial? Why or why not?

Obstacles/Benefits

No.

1. If someone were to ask you to have your child participate in a medical trial at CHOP, how would you feel (react)? With him being healthy and having no serious medical problems, I would not bring him.

2. What are the benefits to participating in medical trials?

3. What do you see as the obstacles to participating in medical trials?

I don’t want my son to get sick and a lot of time being taken up going to these research studies.

4. Would you be more likely to participate in a medical trial if there was compensation?

No, its just takes up a lot of time and the health of my child.

Wrap-Up

Nick Martorell (215) 749-9066

Second interview

Introduction

What are your and your partner’s job titles?

I work for Centinel Spine and she is a stay home mom.

Location?

North Philadelphia

How many kids do you have?

Three

How old are they?

6, 11, and 12

Gender of children?

One boys two girls

Child’s activities

Not really

Health of children

How would you describe your child’s health?

My two daughters are pretty healthy but my son has Asthma.

Has your child had any major illnesses or surgeries?

No

Child’s Diet/Allergies?

My son is allergic to cats.

How do you research medical information?

Uh…Google

Have you ever use Facebook, twitter or any other social media to find medical information?

No….sometimes I saw articles that people posted but I never search on there for actual information.

Have you ever spoken to a doctor via social media?

No

Medical Trial Thoughts/Research

1. What do you know about medical trials?

I don’t have too much knowledge on that.

2. Have you or your child ever been involved in a medical trial?

No

3. What is your initial attitude toward medical trials?

Skeptical about it.

(Why skeptical?)

Because they are trying to use new things to make some work…I guess…to make it better? That’s why I’m skeptical about it.

4.Would you volunteer your children to participate in a medical trial?

No

Obstacles/Benefits

1. If someone were to ask you to have your child participate in a medical trial at CHOP, how would you feel (react)?

I will tell them no…because I feel not comfortable for a primary doctor asking my child to volunteer on a research.

2. What are the benefits to participating in medical trials?

I guess whatever they trying on the kids will make it better for the next kid, but I don't want my kids risk for an experiment that they are not even sure what they are looking for.

3. What do you see as the obstacles to participating in medical trials?

The obstacles would be that you are putting your child in a horrible way. As an experiment, you know, there might be sight effects. That’s an obstacle. They might offer you free health insurance because you are doing it, but again, the insurance gonna cover what happen to your kids if there’s side effects. So those are the obstacles you are getting in the middle for. Cause you don’t get anything for free… it’s not really predictable what’s going to happen to your kids after they take those medicines.

4. Would you be more likely to participate in a medical trial if there was compensation?

No…I look it for long term…you might pay more for that later on…(if there’s any side effects of the research)

Banner Ad Statements

1. Pay it Forward

a. Do it #forthekids

b. Hope lives here, help us find the cure….

2. Personal Gain

a. Paid volunteer opportunities

b. We value your time, sign up for paid clinical trials

Maybe this?

Pay it forward official: Value their future, do it #forthekids

Personal Gain official: We value your time, sign up for paid clinical trials

Pay it forward: Do it #forthekids

Personal Gain: Better treatment, better doctors, better life. Do clinical trials #foryourkids.