letter-introduction

Freshly Squeez’d Formally known as “Rose Fresh

Lemonade”

Mission Statement:

Founded in 2016, Freshly Squeez’d takes an elusive

goal and fully embodies it like no one else. Our

focus is gratification, for both customers and

employees, transparent accounting, and using ALAP

(as local as possible) ingredients. Striving always to

fully encompass all that is positive with a

foundation built on community.

Popeye Smoothie

1. 1 Cup of Spinach 2. ½ Banana 3. 1 Scoop Vanilla Protein Powder 4. 1 Cup of Water 5. 1 Cup of Ice

Sunny D

Potassium Sorbate? Cellulose Gum?

Yellow #5 & #6?? Hexametaphosphate?

Sodium Benzoate?

Example Product:

Goals

Locally Harvested Ingredients Transparency In Accounting

Customer & Employee Satisfaction

Foundation Based On Community

Transparency in Accounting ❖ Trust is based on transparency, and in business transparency is shown

through the preferred method of Accounting. ➢ Like most organizations a receipt will be provided for each transaction.

➢ However, unlike most businesses that only show the customer how much they spent, our receipts will list WHERE your money is actually going. (Example next slide)

❖ Local Charities, and Nonprofit Institutions Freshly Squeez’d works with will be chosen through votes by the Employees. ➢ This list will be different in each community we settle in. ➢ Example:

■ Pittsburgh: PGH Community Food Bank, American Cancer Society, Animal Friends, etc. ■ Cleveland: The City Mission, St. Vincent De Paul Society, Dress for Success, etc. ■ Boston: Habitat for Humanity, Amelia Peabody Fund, Project Bread, etc.

Budget ● Cost Cutting Methods will be used throughout the budget as we will

discuss ● This begins with using produce grown and harvested as locally as possible

(ALAP) ○ This saves on transportation costs, will typically be less expensive than a nationwide

brand and most importantly it will pump money back into the local economy

● Next is a focus on bettering the lives of our employees ○ We will discuss on the next slide

● Lastly falls our focus on the community ○ Percentage of each sale will be donated to various charities within the market

Equal Emphasis on Employee & Customer Satisfaction

The Customer

❖ The customer receives the freshest products from his/her own local community.

❖ Money spent at Freshly Squeez’d, through charitable givings and employee benefits, gets recycled back into community.

❖ Patrons will have a variety of choice when it comes to product. ➢ Seasonal menus includes smoothies, wraps, juices,

sandwiches, snacks, gluten free menu, etc. ❖ Ability to visit a storefront, or be alerted when one of our food

trucks is in the area for more convenient service. ❖ Delivery system will notify subscribers to our email system

when food truck is in range for optional delivery. ❖ Incentivised survey system will allow customers to constantly

update Management of desires, constantly improving our business model.

The Employee

❖ Employee pay will be indexed to ‘average cost of living’ for each community.

❖ One week paid vacation per year is mandatory for each employee. ➢ This lessens stress levels of workers leading to

healthier and more productive outcomes. ❖ Gym Memberships will also be paid for.

➢ Active employees are statistically healthier which additionally lowers the cost of health care.

❖ Help with college will also be available for the employees willing to put in the extra work. ➢ Working with local farmers, the goal is to have our

employees volunteer on their land. This cuts their employee overhead giving us a lower cost of inventory.

*Remember: An employee’s labor at one establishment is their disposable income at another.

Staffing

Locally Harvested Ingredients: ALAP System (As Local As Possible)

Purchasing Inventory

1. Local Farmers Come First a. The main bulk of our inventory will come from local farmers. b. Working closely with them provides insight into harvest status and allows us to provide our customers the confidence that what they are eating

came from nearby. 2. Gardening Program

a. “Specialty” ingredients needed will be provided by an implemented Customer Gardening Program. b. We provide customers the necessary materials + seeds to start their own garden.

i. The materials encompass local laws, regulations, and tips to get started. ii. They can then earn secondary income from Freshly Squeez’d relative to size & quality of harvest.

3. Delivery from Outside Sources (Last Resort) a. If, due to seasonal or logistical difficulties certain products cannot be provided, only then will we look into alternative sources from outside

suppliers. b. Freshly Sqeez’d will ALWAYS make these changes known to their customers.

Marketing ● Swot Analysis

○ Strengths- Community support, healthier options ○ Weaknesses- More expensive products ○ Opportunities- Educate community on locally grown products ○ Threats- Higher prices than fast food

Marketing (cont). ● Promotions:

○ Complete survey on your receipt to have 5% off your next purchase ○ Download our app! Using our electronic punch card every 6th smoothie is free! ○ Join our email list to be updated about special limited time offers! ○ Student discounts

Marketing (cont). ● Employees

○ Keeping our employees satisfied and happy ○ Taking their opinions and ideas into consideration ○ Participating with non profit organizations.

● Target Audience ○ College students ○ Downtown Business workers ○ Construction workers ○ Non profit organizations

Economic Context

Two Important Indicators of Economic Stability

1. Labor Participation Rate: measure of the active portion of an economy's labor force.

2. Velocity of Money: rate at which money is exchanged from one transaction to another and how much a unit of currency is used in a given period of time.

The 2 Concepts are Reactionary to Each Other

Currency is distributed from employer to employee as payment for labor provided. This payment is then either saved in banks to be given out later as loans, or spent on goods and services. When

customers on a large scale are paid indexed to inflation they have the disposable income to buy products, in turn increasing demand

and velocity of money. In order to meet demand employers must hire more workers which in turn increases labor participation rate. The

goal should be to facilitate this cycle in each community the business resides in. i.e. Strive to be the change you wish to see in the world.

Future Trends While it is important we forge our own path, we must not forget perhaps the greatest survival strategy in business is the ability to

adapt. Being able to stay one step ahead of changes economically, politically, and pop-culturally puts us in a strong position moving

forward.

Example Future Trends (from left to right):

1. Blockchain Technology (Bitcoin) 2. Green Renewables (Tesla) 3. Protests, Brexit, US Election, Distrust in Media (Loss of faith

in institutions + Growing sentiment against globalism)

6

Distrust for Mainstream Media

❖ Freshly Squeez’d looks to be the go-to sponsor for local events. ➢ This gives us access to a wider range of potential customers to further our brand scope.

❖ We do solemnly swear to NEVER be publically traded. ❖ Transparency in accounting & ingredients builds rapport with others, or in other words ‘TRUST’; an important

component of any relationship. ❖ Investments into Owner’s Equity (Total Assets - Liabilities) will not be designated for high shareholder profits, but

instead reinvested into what made us flourish in the first place. → Our customers and employees. ❖ Centering ideals around the community is the bedrock for sincere, and honest business practices.

➢ As an institution based in any community, we have an obligation to act in ways that are respectable. Back to the idea of ‘velocity of money’, their success, is our success.

Foundation Built On

Community

“The Idea is Not to Take Over the World, but to Change It.”

Closing