Text
How does the text correlate with the significance of the image?
How do content, framing, composition, focus, lighting, texture, angle and vantage
point help to convey the ideas of the text?
Does the text echo other texts? (How does the language depend on our familiarity
with other texts?)
Subtext
What seems to be the main idea of the advertisement?
Besides the obvious statements or ideas, what subtle assumptions or beliefs are
suggested by (or lurking in) the advertisement?
How do the image’s content and compositional elements, as well as the whole
advertisement’s text, help to convey the ideas?
Context
What beliefs, attitudes, or morals does the advertisement support or appeal to?
What beliefs, attitudes, values or morals does it chafe against?
What public concern(s) does(do) the advertisement speak to?
How might people benefit by exploring the possible meanings of the
advertisement?
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prewriting_prompts.text_subtext_context.docx
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