Content
What content—subject or information—is presented in the image?
What are the main objects in the image?
Of the main elements, which appear to be most prominent?
Which are least prominent?
Framing
How is the image framed?
What has been placed within the boundaries of the image?
What has not been included?
How do the boundaries influence your focus?
Composition
How are the elements of the image arranged?
Are visual elements symmetrical (distributed evenly) or asymmetrical (not
distributed evenly)?
Are elements touching, overlapping, close together, or far apart?
Are elements above or below each other, or to the left or right of each other?
What is in the background?
What might the relationship of elements encourage someone to think?
Focus
How is the image focused? That is, what objects or areas appear most clear or
sharp? What objects or areas are not clear?
Is anything unusual or striking about the focus?
How does the focus draw your attention?
How does it affect the relationship of certain elements?
Lighting
How is the image lit? That is, what objects or areas are well lit? What areas are
dark, or in shadow?
Is the light harsh or soft?
Is there a contrast of tones from light to dark? What is darkest and what is
lightest?
How does the lighting affect what is pictured?
How might different lighting change the image?
Texture
What is the texture of the image?
If you could touch what is pictured, how would it feel?
How does the [image’s] texture relate to its content?
Angle and vantage point
From what angle is the [image presented]?
Is it straight-on?
Is it exaggerated?
How does the angle affect the composition of the image? That is, are some
elements more in the foreground or background? Are some more prominent?
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