Assignment 3 Part 1: Operation, Technology, and Management Plan

Develop your revised company’s Mission Statement and provide a rationale for its components.

The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also ensure a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.

Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.

One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health issues as a result of the rising rate of diseases such as obesity which are associated with the poor eating habits. This happens to be one of the reason why I chose this type of the non-alcoholic beverage because I feel that it aids in the meeting of the needs of the people who have shifted to the adoption of more healthy habits.

The second reason why I chose this type of non-alcoholic drink is that it comes in all flavors. Since it acts as a good source of hydration, it will help in the meeting of the needs of the people who prefer these flavors instead of having plain water. This non-alcoholic diet drink has almost similar taste as the sodas and thus it will help people by meeting their need. The last reason why I chose this type of the non-alcoholic drink is that it is cheap and easily portable. This will make it easy for people to purchase and carry around with them when they are traveling, when going to school, to work or even for other co-curricular activities.

Choose one (1) strategic position from the course that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

The objective of the WeFit Diet Drinks is to ensure that it remains the leading diet beverage in the United States. As a company, we have come up with a strategic position that aims at ensuring that the soft drinks are made with the high quality and healthy ingredients and also that the drinks are dietician directed to ensure that they meet the health needs of the people. The beverages strategic position on the basis of convenience ensures a close look at the trends in the non-alcoholic beverages, the company’s target market, and environment of the product and also the strength of the company. WeFit Diet Drinks Company target consumers are the people who are looking forward to taking healthy drinks and have zero calories content. The market can be said to be strong because, the United States as one of the developing countries has a high number of people who are obese. It is through the taking of this drink instead of the sugary beverages that people will be in a position to manage their weight. Companies such as Coca-Cola and PepsiCo are the main competitors in the industry. As a company, we will make use of different fruits to make the drinks of different flavors instead of the chemicals that are used by the competitors to ensure that the beverages are calorie free.

Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.

The distribution used by the company will be indirect. In this, we will make use of the intermediaries who are the wholesalers and the retailers respectively who will then sell the products to the customers. After the manufacturing of the WeFit Diet Drinks, the company will distribute them to the wholesalers who will then sell them to the retailers (Dent, 2011). The retailers are the ones who usually get in touch will the customers one on one, and they will thus sell to them. The company will offer refrigerators to all the retailers to ensure that they are able to sell cold drinks to the customers during summer.

Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.

Three types of risks that the business faces are compliance, financial and also the competitive risk. For the compliance risk, the company can mitigate the risk by ensuring that it complies with the necessary laws as well as the regulations that apply to it. For the financial, the company should ensure that it manages all the cash that is flowing in and out of it in an efficient manner to avoid the deficits. Lastly, to mitigate the competitive risk, the company should come up with strategies that will enable it to remain relevant in the market (Sadgrove, 2005).

Develop a SWOT analysis for your NAB company

One of the strengths of the company is that the segment of the diet drinks in the market is growing and thus the demand is likely to continue increasing. The strength is that the team members have great entrepreneurial skills which makes them interact with the consumers effectively and thus gets to know their needs. One of the weaknesses that the company has is that the level of competition is very high in the beverages industry. In addition to this, it will be challenging to produce and maintain zero calories non-alcoholic beverages. The opportunity that the company has is that this is a new emerging market as a result of the change of the people’s lifestyles. Having a high level of demand than the supply in this market segment is the other opportunity that the company has. Lastly, one of the threats that the company has is that the Coca-Cola and PepsiCo Companies are already established in the market, and it will, therefore, be hard for it to displace them. In addition to this having a global perspective for the company, offshoring will pose a threat to the success of the company.

References

Dent, J. (2011). Distribution channels: understanding and managing channels to market. London Philadelphia, PA: Kogan Page.

Sadgrove, K. (2005). The complete guide to business risk management. Aldershot, Hants, England Burlington, VT: Gower.

Taylor, K. (2015). The 4 biggest ways American beverage consumption will change in 2016. Business insider