Assignment 2: Marketing Plan

Business plan: WeFit Diet Drinks

Business goals and objectives

WeFit Diet Drinks is a newly-formed business organization that basically operates in the foods and beverage industry. The major business goals and objectives are to gain a share of the market and focus on competitiveness.

Products and services

The company will provide non-alcoholic drinks and water to its customers.

Market analysis

Market analysis has been conducted and the results have revealed that there is a chance for the business to thrive. Despite the fact that the food and beverage market is crowded and competitive, there is an increasing demand for the products and this implies that the business has an opportunity for achieving its goals and objectives. Basing on what competitors in the market are achieving, WeFit Diet Drinks has the capability of penetrating it and having a substantial share.

Strategy and implementation

To make the business plan achieve its purpose, the company will primarily focus on the quality of its products as well as marketing. A combination of high-quality products and intense marketing will enable the business to penetrate into the market and attract and retain customers. This will boost the company’s competitiveness.