| Factor | Maximum Points (1-10) | WeFit Diet Drink | Coke | Pepsi |
| Product /Service Features |
| Purchase Price |
| Indirect /Peripheral Cost |
| Quality |
| Duribility/Maintenance |
| Image Style and Design |
| Percieved Value |
| Brand recognition |
| Customer Relationship |
| Location |
| Delivery Times |
| Convience of Use |
| credit polices |
| Customer Service |
| Social Consciousness |
| Total Points |
| Factor | Maximum Points (1-10) | WeFit Diet Drink | Coke | Pepsi |
| Financial Resources |
| Marketing Budget/ Program |
| Technological Competence |
| Access to Distribution |
| Access to Suppliers |
| Economics of Scale |
| Operational Efficiencies |
| Sales Structure/ Competences |
| Product Line Breadth |
| Strategic Partnerships |
| Company Morale/ Personnel |
| Convience of Use |
| Certification / Regulation |
| Patents / Tradmarks |
| Ability to Innovate |
| Total Points |
aveclem
40683_99804_1.xlsx
