For Phyllis Young

Select one (1) product that you would like to utilize for the Instagram Campaign. Specify the main reasons why the company would benefit from using this product for the campaign. Comment by Tracy Ellard: Try just placing a heading, instead of the rubric requirements.

I would like to market a designer shoe through Instagram. Designer shoes target customers who are enlightened. Such customers can be reached via the Instagram campaign. Instagram is a smartphone application. Brown (2015) says stated that most of the young people and older adults, who are informed rely on Instagram to get the latest trends and fashions. Putting the designer shoe on Instagram will act to show how innovative the firm is to the clients. Clients who see an advertisement of the designer shoe in the Instagram platform will be self-persuaded find out more about the enterprise. When the potential and existing customers click to the firm's website, they will see the other products the firm is offering. Comment by Tracy Ellard: Sentence fragment Comment by Tracy Ellard: fragment Comment by Tracy Ellard: It can also be used on tablets and regular computers Comment by Tracy Ellard: Happened in the past, so refer to it in past tense.

Good work on your Product Selection Section, but it could use a bit of work to fully align to the Grading Rubric. What is the exact product you are wanting to create this blog about? What are the main reasons why the company would benefit from using this product for the campaign?

Specify the main purpose of the Instagram campaign for the company regarding its social media marketing. Next, define the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign.

The main purpose of using Instagram campaign is to inform the clients about the new and existing products. The people, who are targeted range between 40 years and below. The people like prefer getting receiving information about goods they want to purchase on through online platforms. Such customers are in the age bracket of teen to 40 years are digital savvy (Miles, 2014). The people rely on social media advertisement to get information about new and existing products. Putting graphical information on Instagram will enable the clients to get more details about the product. The details will be useful when it comes to making the buy decision. Comment by Tracy Ellard: fragment

Good work on your Campaign Purpose Section, but it could use a bit more information to fully align to the Grading Rubric. What is the main purpose of the Instagram campaign for the company regarding its social media marketing. What is the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign? Why have you chose this particular target market?

Design the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.

The contest will involve a post by the firm about the new designer shoe for it to reported on Twitter. The contest will involve a follower who will repost the image and rally more people to like and comment on the post. Followers who get the largest number of likes and comments will get a supply of 12 different products from the shoe company. The primary objective of the Instagram contest is to create awareness of the products (Brown, 2015). Reposting the images will allow the firm create awareness of new products Comment by Tracy Ellard: Wording issues Comment by Tracy Ellard: Why are you talking about Twitter? We are working with an Instagram campaign.

Good work on your Instagram Contest, but it could use a bit more information to fully align to the Grading Rubrics. What is the main contest of the Instagram campaign for the participants? What is the main purpose of the contest? What are the key rules of engagement for success? How often do the contestants need to post? How long with the contest run? Why do you think the target market will want the incentive? Where is your example picture or your description of an entry picture?

Determine the metrics that you would use to monitor the progress of your campaign. Provide a rationale for your response.

The contest will involve a post by the firm about the new designer shoe for it to reported on Twitter. The contest will involve a follower who will repost the image and rally more people to like and comment on the post. Followers who get the largest number of likes and comments will get a supply of 12 different products from the shoe company. Acckonng Miles (2014) the primary objective of the Instagram contest is to create awareness of the products. Reposting the images will allow the firm creates awareness of new products Comment by Tracy Ellard: What word are you wanting here?

Good job on your Metrics Section, but it could use a bit more information to align with the Grading Rubric. You were to thoroughly determine the metrics that you would use to monitor the progress of your campaign. Thoroughly provided a rationale for your response. Exactly what metrics have you decided to monitor your campaign progress? Why have you chose the metrics you did? How will these metrics help you determine if the campaign is a success or not? Why have you decided to use the metrics you did?

Appraise the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy.

Instagram will provide the firm with an ability to offer both verbal and visual messages. Instagram supports both written and video messages. Miles (2014) says stated that Instagram will come as an alternative to YouTube videos. Instagram serves the young generation, while YouTube serves the elderly generation (cite source). The two digital platforms will help it in market segmentation. The two groups will be served efficiently to a social media platform that that can change identity personally too in the electronics and smartphone business. The market served will increase as the firm brings Instagram onboard its digital platforms. Instagram has a contact button when pressed it displays options to reach a firm either through email, Facebook address, Twitter or telephone number.

Good job on your Campaign Benefits Section, but it could use a bit more information to align with the Grading Rubric. What benefits do you think the company could gain from using the Instagram campaign you designed? How can your campaign be considered an active marketing strategy for the product? Where is your rationale for your response?

Compare and contrast the fundamental differences between active marketing and passive marketing. Next, provide a scenario or example in which using a passive marketing strategy would bring benefit to this company. Provide a rationale for your response.

According to Brown (2015) , active marketing is where a firm maintains a direct contact with the client. Marketing is achieved via face to face meeting. Passive marketing involves reaching out to clients indirectly. Marketing is achieved via the use of customer representatives. Mobile phone devices can be advertised via passive marketing. Customers do research online about mobile phones. The time they decide to go to purchase a product in the market they have all they details about a product. The clients do not have to interact with the manufacturer but rather the seller. The seller acts as a customer care agent where customers check on availability of the handsets before the purchase is made. The firm benefits from savings that would have gone to active marketing.

Good job on your Active versus Passive Marketing Section, but it could use a bit more information to align with the Grading Rubric. Your comparison between active and passive marketing is a bit short. Where is your scenario or example of how using passive marketing would benefit your selected company? How do you think passive marketing would help this business? Where is your rationale for your response?

Your Reference page should be on a separate page, to do this, at the last line of text hit CTRL and ENTER on your keyboard to create a hard page break. Visit http://owl.english.purdue.edu/owl/resource/560/01/ for help with references. See the Video I put up on how to use the Microsoft Word Reference Tab on using the cheat to inserting citations and references. Your Reference Sheet is missing required and vital location and documentation information.

Avoid beginning a sentence with THIS, THAT, THERE, you generally turn the sentence into a fragment. You have a quite a few issues with commas and wording. You have quite a few issues with sentence fragments. In APA, you should have two spaces after periods ending the sentence. I strongly encourage you to submit your paper to Grammarly to assist with the grammar, spelling, and punctuation issues.

References

Brown, S. A. (2015). Instagram marketing 101: Unleash the power of Instagram on your business with more real followers, likes and customers.

Miles, J. (2014). Instagram power: Build your brand and reach more customers with the power of pictures.