for Kim Woods

Introduction

"Just Say No." "Just Say No" means to say no to Big Pharma and their prescription medication by consuming our products. The company's product line will be organic fruit juices that contain cannabis oil. Cannabis oil is the concentrated, distilled form of the plant marijuana. Research has shown that cannabis oil prevents and cures life-threatening diseases, such as cancer, naturally due to consumption of the oil destroys cancer cells (Hill, 2015). Juiced Cannabis is a nutritionally-dense, very strong medicine without the psychoactive components one would typically experience when heating the plant.

The mission of "Just Say No" is to provide quality, organic beverages that could potentially save lives without the harmful side effects caused by prescription medication. It is our belief at "Just Say No" that anything that grows naturally on the earth plays a vital role in our health. The flavorful taste of the organic juices will make consumption of the cannabis oil easier, and customers will enjoy the refreshing taste of the beverages while ingesting their medication at the same time. Not only will "Just Say No" provide natural ways to heal and jobs to the community, but it will also play a vital role in boosting the city and state's economy. A percentage of the gain will be used to conduct further research on the benefits of cannabis oil.

Market Trends in Just Say No Industry

The beverage industry is undergoing some major deviations heading into the new coming years. Sugary drinks are under fire. Juice trades are slipping. Many of the liveliest points are the new makes and brews that no one had heard of before. In other words, it's a professional time to be in the domain of beverages. Many beverage industries are evolving over time. As lifestyles change and global markets affect how, why and where we purchase and consume things and services, the ever-evolving customer setting tries to keep up. There is an increasing need for a medicinal non-alcoholic beverage. The trend in "Just Say No" company is, therefore, anticipated to grow gradually, and to expand on the company in a few years to come. The market of our product is also expected to have a broad scope (FIA, 2016).

We chose juiced cannabis as our product because the market tends to descend toward products that endorse health and sustainability. For this reason, our juiced cannabis would satisfy the needs of the customers. The juices will be packed in cans that will be attractive to buyers. Just say No will have a system for online shopping, business apps and delivery facilities that will transform the consumers' access to our products.

Strategic Position of Just Say No

The product presentation strategy to distinguish the cannabis juice from other non-alcoholic beverages. The main focus here would be to automate the manufacturing processes and work procedures to streamline operations. After the production of the product, the product will be packaged in new look sleeve labeled cans that will catch customers' eyes and add a great bout of fun and irreverence. Similarly, there will be clear boxes that will give the customers more magnificent view of the product. The drinks will be packed in a variety of ways/ numbers ranging from a single pack, double pack, six pack and twelve pack depending on the customer's preference (Mars, 2013).

Distribution Channels

The product will be sold to various licensed bottlers in the markets that buy its syrup concentrate. The bottlers will then carbonate the drink then sell it to distributors or retailers. Customers will be able to purchase the drink from the supermarkets, retail shops, restaurants and food outlets countrywide. The product will also be sold in sports and governmental functions. Being a new product, this marketing strategy would be necessary to increase awareness among several buyers.

Risks Faced

Firstly, the market share of the leading beverages would be a significant threat. Research have shown that the production of beverage exceeds the customer consumption rates. To mitigate this, we would process a small quantity of the product first, then observe its market before we produce more of the product. Secondly, we would be exposed to water risk because the machines need sufficient supply of water to prevent environmental pollution. Another threat is the government issues such as regulations. We would ensure that the company is licensed to avoid this.

SWOT Analysis for Just Say No Company

Conclusion

The market system plays a vital role in defining how the company's trend will influence the beverage industry. While trends will finally play out contrarily across the world depending on a diversity of factors, it helps to know where the better and more exclusive opportunities are, so that Just Say No can better find its niche.

References

FIA. (2016, January 12). Food and Beverage Trends: What Will Shape the 2016 Global Market? Retrieved from https://foodindustry.asia/food-and-beverage-trends-what-will-shape-the-2016-global-market

Hill, D. (2015). How Cannabis Oil Work to Kill Cancer Cells. Retrieved from  HYPERLINK "http://www.cureyourowncancer.org/how-cannabis-oil-works.html" http://www.cureyourowncancer.org/how-cannabis-oil-works

Mars. (2013, December 6). Competitive strategies in operational excellence, customer intimacy and product leadership. Retrieved from https://www.marsdd.com/mars-library/competitive-strategies-in-operational-excellence-customer-intimacy-and-product-leadership/