parephrase work

Principles and Lessons Learned

Name

Institution

Principles and Lessons Learned

The principle of making waves, Lesson learned: Everything has to start somewhere. Principle first principle learned in this book is the principle of making waves and the lesson learned is everything has to start somewhere. The author takes the audience back to the year 1981, when Krazy George Henderson who was a cheerleader for the American Athletics Team. By banking the drum, George might have built up enough capital which allowed him to start off the business. The author explains that George after three years, George was in the position to start the A's Professional Company where he used to coach the athletes. He started his business small but after sometime, the business had grown big (Seidman, 2001). The principle of making wave defines the business culture and language. The lesson that everything starts somewhere is important in business. It is the lesson that one understands the difficulty of starting something when it is unknown. However, as one connects to the people outside the business through communication, that thing becomes known and would, later on, result in long-term achievement. Furthermore, the interpersonal interactions are also important as they allow an individual initiate ideas that will see the organization thrive to higher levels.

The principle of Technology, Lesson learned: Business communication is power. Seidman also talks about the principles of technology as an important principle for the success of the business. He argues that relationship between the business person and the outside world is only achieved through the use of modernized technology in business. He explains that connection is important for the business and defines how far the business will. According to this principle, the success of the business follows the nature of the way people communicate. It has been learned that communication technology has led to the improved of businesses by replacing the concept of the workforce where many workers are required and were supposed to communicate manually. With the current and improved technology, communication in business has tremendously changed. It, therefore, defines that the supply and distribution of goods and services have been made possible with the improved communication technology since the activity can take shorter periods unlike before. Thus, it can be deduced that communication is power any business that strives to succeed and compete favorably.

The principle of how a lesson learned: Transparency defines the business success. The author explains that information is king and hyper-connectedness put many people in the right position. The new reality to the business people is a power of how. According to the author, the power of internal shift is significant because it defines how people feel about others, individual companies and groups. By understanding how such people made to become successful, they can then become motivated and exert a powerful influence to their businesses. The author describes that at the end of the twentieth century, little had been known about how businesses are conducted (Seidman, 2001). When one understands how businesses have been conducted, it becomes easy to gauge one's business and improve it based on what has been learned from other businesses. However, this can only be achieved through the transparency of the information provided to the public. Businesses should have the continuous provision of information which is timely and accurate to the public.

The principle of certainty, lesson learned: current conditions should be utilized for improving the future success of the business. The author describes that the ideal stability and security of the business is based on the business certainty. Accordingly, the state of the business is perfectly secure, and when utilized perfectly, the business can achieve ideal state and also create varying equilibrium for the business. The certainty gap does not disappear, and it gets larger and bigger as the business continuous to grow. As the business grows and becomes competitive in the market, its certainty should be protected. Accordingly, the business will be in the position to achieve its desires (Seidman, 2001). The current conditions of the business are important because they assist it to gauge what will happen in future. It is through the current conditions that problems facing the business are learned and can be addressed for the future success of the business.

The principle of how we think, lesson learned: positive thinking influences the success of the business in a positive way. The author describes that “thinking about thinking” is important to the business and enables the business individual to undertake the processes of the business in a positive way. A business person who deeply thinks and integrates business ideas can be in the position to counterarguments by seeking information through reading and thinking outside the box (Seidman, 2001). What they read from the books makes them achieve the best from their businesses, and they can develop a power of positive achievement. Positive thinking shaves the business because it enables a business person to make informed decisions and thus improve the success of the business. Positive thinking creates what is valuable in the business which eventually attracts customers and brings success to the business.

The principle of trust, Lesson learned: trust is worth for the success of any business. The authors describe that trust an important element of business success. In the past, people used to think that certain values such as reputation and trust were not valuable in the business. However, as businesses as the age of the business continue changing, trust is considered significant elements that drive the success of the business. The worth of trust in any business is seen through the improved performance when the business applies the principles of trust. It is the principle of trust that the business loyalty is maintained before the eyes of the public and thus the business can gain more customers by upholding these important values.

The principles of believing, lesson learned: success comes when one believes in what he or she does. The author refers to George Krazy Henderson who valued any business step that he took even if the step was insignificant to him. He believed, the chasing of success is important for the business and involves believing even the smallest steps that are considered insignificant are crucial and allows one achieve what has been set. Furthermore, business people have to believe in a system of beliefs that have basis and facts. These are important for ensuring that the business becomes successful. The most important thing while undertaking a business is to believe in oneself that he or she can make. Believing in oneself allows such an individual to have faith that the business will be successful.

The principle of how we behave, lesson learned: moral behavior results in business success. The author argues that he had been fascinated by the behavior of George and wanted to understand how he came to build his business. By interviewing him, he came to understand many things which a business person requires to become successful in business. According to the principle of how we behave, one should focus on the things he or she does, and this will enable him to understand the business better. The author argues that the business behavior is an extra ordinary act that enables the business person to interact with the people and communicate well (Seidman, 2001). By communicating with the people, they will get to understand the goal of the business and further focus on them. Thus, it is important to depict moral behavior while conducting business to ensure to ensure good interaction with the customers.

The principle of reputation, lesson learned: reputation improves customer loyalty. In the past, the communication was difficult since the business did not understand the value of reputation. Reputation indicates that a business has the opportunity to significantly improve and space has been altered to make it easy for communication to be conducted. The business reputation has given business people an easy way of easy way of accessing information and thus providing a double-edged sword that is used to improve business environment. Business reputation according to the author has changed the way human beings carried out businesses and compared to the past; the business environment has improved. Thus, reputation is the heart of the business and allows it to efficiently serve its customers.

The principles of governance, lesson learned: without good governance, business is bound to fail. The author describes that in any society, success is only achieved when the business has good leadership. He argues that the business governance defines where the business is heading to, and it is through this that the business success can be gauge (Seidman, 2001). The value of the book is seen when it describes the importance of good governance in business. The business leaders should be motivated, self-serving and easily approachable by the staff, customers and other stakeholders of the business. The goals of the business are attainable when good governance is embraced. Thus, the book provides valuable information for the success of the business.

References

Dov, Seidman (2001). Why How we Do Anything Means Everything…in Business (and in Life). Oxford University.