Bussiness Plan
survivor
edited_business_plan_new_sample.pdf
Running head: Business Plan 1
Business Plan Sample
Prof. David Alex
Institutional Affiliation
Date: 2011/5/6
Business Plan 2
Section one
Executive summary
Section Two
Company analysis
Section three
Industry analysis
Section four
Customer analysis
Section five
Competitor analysis
Section six
Marketing plan
Section seven
Operation plan
Section eight
Business Plan 3
Management team
Section One
Executive summary
Hangover people is the service the general public will turn to in Leeds when in need of
support when under the influence or recently been under the influence of alcohol from either a
night out in town or a party. The thriving fast night life of Leeds provides a real business
opportunity for Hangover people.
Hangover people have the mission of becoming the premier provider of two services that
will act as holistic support package to support individuals through vulnerable state of being under
the influence of alcohol. Its founding principles are two of the community contribution base on a
profitable commercial business proposition.
Based in Leeds Hangover people will provide young adults aged 18-45 with a pay and
receive service that will support young students and professional’s two services which will provide
both safety and comfort in a time of need.
YOU EAT WE CLEAN is a service whereby service users that have been under the
influence of alcohol can request favorite food to be delivered and their home to be cleaned for the
working week ahead.
Business Plan 4
Founded by Charlene Clarke a local citizen a graduate and community support worker of
six years, the service will provide a unique tailored support package that will make the service user
feel safe and comfortable. It will be run all year round and be staffed by support workers that are
DBS checked.
Mission Statement
Hangover people have the mission of being the premier provider of two bespoke services
that cater for individuals been/under the influence of alcohol. It aims to achieve this by achieving
the following objectives
Advertising and marketing
Supporting the community and environment
Encouraging law abiding behavior
Developing positive relationships with service user
Tidy Villa Cleaners (TVC), soon will be situated at Memu, it will offer domestic tiding
services. TVC will offer variety of services, from room cleaning to child/pet related disasters to
the residential fraternity. We will be aiming at the upper market, especially the spouse who do not
have time to do the cleaning in their house or a family with an income where the spouses chooses
to do other things rather than cleaning.
The business will be situated at Noor Quadrat’s home. Noor will be the one responsible for
the managerial services. The business organizational structure will be sole proprietorship with
eight employees within the first twelve months.
Business Plan 5
Sales analysts’ projects that net profits for a period of five months will be an increasing
percentage of sales. It is deemed that they will rise continually in year three.
Section two
Company analysis
Charlene Clarke is a young professional family outreach worker, a mother and a wife; she
is the eldest of three siblings and always been considered an old soul a quality that often means
that others come to her for advice which shaped her career.
Charlene has worked as a community support worker for 6 years looking after the
vulnerable, in every kind of crisis: substance misuses, housing issues, abuse, mental health, and
learning difficulties. It’s no surprise then when she came to the idea to support a vulnerable
clientele in her home town that currently have no service to provide the support she is wanting to
offer; Charlene herself has experienced these kinds of vulnerability and wishes that there was a
service out there that could support her through this time of need.
Charlene has decided she is the person suitable to create such a service and has the passion
and drive to execute it.
Charlene is a resilient independent woman, Charlene has been offered a number of senior
positions and turned them down as she felt that it still put many constrictions on her as an
individual; Charlene feels the need to work in a way that will make her feel she can make a positive
difference to people’s lives but also get the complete satisfaction of the ownership of her work.
Business Plan 6
Many of Charlene’s family members and closest friends also run their own business; for Charlene
managing a business seemed inevitable it was just a case of when.
Hobbies ad interest
Charlene has a broad range of hobbies and interest as she just loves to enjoy life and will
try most things once; narrowed down her hobbies are traveling, and reading and any kind of
keeping fit. Charlene has an interest in psychology and sociology of humans and animals; it is this
interest that has driven Charlene to work with the vulnerable for so many years and now into a
business that caters for individuals in a vulnerable state.
Section three
Legal fee $250
Stationery $70
Cleaning gadgets $900
Communication gadgets $80
Computer accessories $1700
Business Plan 7
Cleaning necessities $800
Clothing
$200
Industrial Analysis
It is recommended that a live plan should be utilized for automatic calculation.
Section four
Customer Analysis
The service we are offering to provide is a food delivery service and a cleaning service in
one, at a reasonable price that is aimed at supporting individuals that have been out for a few drinks
or a party and need a clean and food the following day.
Aimed at those that now with a hangover has to deal with the struggle of having had a party
weekend and needing to get up the next day to go back to university/ work.
Target market
Students and young professionals in Leeds.
Wanting food from restaurants that does not offer delivery
A cleaning service that is not expensive
A service where prices are clear and affordable
Business Plan 8
A service that is you can book online
A cleaning service you can pay as you go with your card
Market drivers
The law this amount of people have been caught drink driving ………. This amount of
people have died as a result of people taking to the wheel after drinking…………..
The green agenda
The use of eco-friendly products and procedures
The typical customers are individuals
Local community needs
The night life of Leeds city centre has become highlight of the city to students and young
professionals; the needs for these individuals to keep within the law and safe whilst enjoying this
lifestyle
What will drive customers to choose us?
The 3 Ps means
Price
Product
Place
Business Plan 9
Have you got customers waiting to use the service?
There are people waiting to use the service I have had a number of people express interest
in the service via Face book and the website
Further Market opportunity
Following the establishment of the business there are opportunities to develop into a limited
company and open the service to other nearby cities such as Manchester, another thriving city with
a popular night life, eventually the company will have its own app that members of the public can
down load and it will hire hundreds of employee’s across the UK.
Section five
Competitor Analysis
Name and
address
Service Price Strength Weakness
Fairmont
Chauffeurs
Unit 11,
Kitchener
street,
Woodlesford,
Leeds, West
Yorkshire,
LS26 8ST
info@fairmont
chauffeurs.co.u
k
07802 376970
Airport Transfers
Weddings
Events & Tours
(Weddings - Proms - Race day
- Hen Parties -
Corporate - Event
Limo Hire)
Has to
call to
get a
quote
Specialise in
Airport, Cruise
Port transfer,
Night flights
and sporting
events.
Hasn’t updated
site since 2013.
No price guide
on website.
Business Plan 10
Leeds
Chauffeurs
6 St.Albans
Court, Leeds
LS9 6AD
Web@LeedsC
hauffeurs.co.u
k
07790 334455
Airport & Seaport Transfers
train stations
wedding
Trip to the races, theatre, stadiums
& concerts
Sporting
School Proms, Special night out,
Anniversary meal
out
Mother and baby
collection
Birthday treat
Hen and Stag
party
Tours to any destinations based
upon your
requirements
Has to
call to
get a
quote
prices often
work out
cheaper than
local taxi rates
and train fares
Any quote
beaten.
Experience
Drivers
Host one of the
biggest fleets
in the north of
England
door to door
transportation
prices often
work out
cheaper than
local taxi rates
and train fares
chauffeurs will
always carry
your luggage
No price guide
on website.
Chauffeur
Services
Yorkshire
119 Ring Rd,
Leeds LS12
6LA
www.chauffeu
rservicesyorks
hire.co.uk
0113 279 5460
Airport transfers
Wedding
Has to
call to
get a
quote
5 different type
of vehicle’s
FREE
WIFI availabl
e in the cars
upon request.
complimentar
y bottles of
water
No price guide
on website.
Bad reviews
“Priyanca Srao
2 years ago
AVOID!! Staff
are disgustingly
rude. Spoke to
another
chauffeur
company who
gave me a better
deal for a newer
s class and
Business Plan 11
without the
offensive
attitude! I travel
weekly between
Leeds London
and Manchester
- you have lost
out on
substantial
amount of
business”
Max
Hemingway
Wedding Car
Hire
175 Bradford
Rd, Leeds,
Wakefield
WF1 2AS
max@maxwed
dingcars.co.uk
01924 370485
Weddings and Civil Partnerships
hire for any occasion
proms
Birthdays
Anniversaries
Has to
call to
get a
quote
Good reviews
Will match any
genuine 'like
for like'
quotation for
Weddings in
the Wakefield
area.
Reduced rates
for mid-week
Weddings
and/or when
more than one
car is required.
page/ photo
gallery
No price guide
on website.
Galaxy
Executive Tra
vel
Leeds
LS9 6NY
richard@execu
tivechauffeurle
eds.co.uk
07747 462327
Leeds Arena Events
Other Luxury Events
Airport Transfers
Has to
call/emai
l to get a
quote
15 years’
experience.
Uniformed
driver
In-car card
payments
Online
booking
On board wi-fi
Business Plan 12
Free
refreshments
ScooterMan
66 Primley
park lane
Leeds ls17 7lw
www.Scooter
man.co.uk
0333 6661 999
Chauffeur service
Scooter night service – a
chauffeur drive
you home in your
own car
Scooter club class- tailor made
service without
scooter priced per
hour
Scooter private party- take your
guest home
locally
Scooter collection and deliveries-
trade enquiry for
business that
might need
chauffeurs.
Price is
available
on the
website
Clearly states
minimum price
and additional
miles at £3 per
mile
Been on BBC
news top gear
programme
Bookings form
is clear
Website not
appealing
Logo is not eye
catching
Website has
cross over
writing when
searching
through ipad.
Opening times
are not long
enough
Fast food 2
me
Leeds
Ls17 7hn
www.fastfood
2me
tel: 0333
3550421
Delivers food from
restaurants
Mc Donald’s
KFC
Burger king
Five guys
Subways
Akbars
Has to
finish the
order
from
online to
find the
price
Good reviews
Good
Facebook page
with over 2000
followers
Has an
account and
Good website
Has opening
times of each
restaurant clear
on front page.
6 months old
No address
provided
Service charge
is from £3.95
can be as much
as the meal.
Business Plan 13
The business procedure will start through the capability of leads created from our advertising
effort. The showcasing effort will principally create leads through intrigue started from our
handouts. Somebody will call to get more data about our administration, while we will have the
capacity to give them a gauge via telephone, we would like to have the capacity to get into their
home and talk with them. On one hand we would have the capacity to offer them a more precise
gauge. All the more vitally anyway, it gives us a chance to awe them with our organization. We
feel sure that since we are managing the prosperous, who for some administrations are less value
delicate, will probably be inspired with our polished skill, "feel" a prompt trust bond shaping, and
agree to the administration.
For those customers whom we are just ready to talk with via telephone, we will at first quote them
a cost. Since they are less value delicate then the all-inclusive community, we will then detail why
our administration is estimated somewhat higher than most. Mother's House Cleaning Service will
clarify the greater part of the diverse preparing frameworks and philosophies that every worker
experiences, and what desires are sensible for the client to shape about our predominant
administration. This discussion will leave the forthcoming client the feeling that MHCS is without
a doubt not the same as the regular private cleaning administrations and that the value differential
is supported.
Finally, we will qualify the leads by clarifying in advance that our administration is more costly.
This is not a reality that we are attempting to stow away. We are setting up a desire for the client
that they can without a doubt expect more with our administration. This "edge" depends on the
supposition that numerous individuals are not excited with their present cleaning administration.
Beyond any doubt they clean sufficiently, however there is not a trust bond framed as though you
Business Plan 14
had a similar house cleaner for a long time who brought up your youngsters. This is the means by
which we will separate ourselves and eventually win over new clients.
Section 7
Operation mastermind
The staff will include Sarah working throughout the day for MHCS. At first Sarah will work in
both the work environment and furthermore on occupations, before the end of month two she
will work just in the work environment and will have secured an additional delegate. Month five
will see an additional two people enrolled, and month six will see two more contracted for a total
of six specialists.
We will pay our laborers a forceful time-based pay, an impressive sum more than the most
reduced pay allowed by law. This is figured to pull in a much higher gage specialist that is not
hunting down momentary business, but instead an enduring occupation environment. This is
bothered by the way that remembering the ultimate objective to make our readiness clever for us,
we require this person to be a part of the association for an expanded time span, not just two or
three months until a prevalent work follows along. Despite paying an above market wage, we
will offer expansive get ready. This mindfulness will be another interest for the high bore
specialist. The prerequisite for the higher class laborer is required because of the upper end
clients that we serve. Remembering the true objective to outperform the customer's wishes of our
Business Plan 15
organizations, we require the right laborer that has been really arranged and feels a sentiment
fortifying at work.
Section 8
Organization Team
Sarah will be responsible for arranging, evaluations, get ready, stock, asking for, fund and
customer mind organization. The business various leveled sort will be a sole proprietorship, with
six agents inside the underlying 12 months.
According to arrangements gauges, net advantages inside four months will be a respectable rate
of offers and will turn out to be reliably through year three.
Business Plan 16
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How to Write Business Plan: Do's and Don'ts. (n.d.). Retrieved from
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Phillips, T., Goldberg, D., Mazin, C., Cooper, B., Helms, E., Galifianakis, Z., … Warner Bros.
Entertainment. (2013). The hangover: Part III.
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and securing your company's future. Tustin, CA: Out of Your Mind and Into the
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