business analysis - In-depth Analysis of Strengths and Weaknesses
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business_analysis_reportting_.docxBUSN226 – Business Analysis
In-Depth Analysis of Strengths and Weaknesses
1. Company strategy and objectives
Exxons main objective is to achieve excellence in their daily operations, along with creating superior cash flow, and long-term shareholder value. They aim to posses and maintain a competitive advantages that will support strong results for the present and positively position them for the future.
Some of the core elements of their business strategy listed on the company website include:
· Consistent focus on delivering operational excellence
· Recognizing that strong business strategies only work with superior execution, so they work to increase production and efficiency while preserving product quality excellence.
· Build technology leadership
· Leading the way in new product development while improving existing products through technological innovation is essential to strengthening our premier industry position.
· Benefit from integration
· Investing with intelligence and discipline
· Looking beyond market fluctuations to identify long-term trends that will shape the industry.
Our strategy. (n.d.). Retrieved November 10, 2016, from http://www.exxonmobilchemical.com/Chem-English/about/our-strategy.aspx
2. Functional Areas
a. Human Resources
i. Organization chart (www.theofficialboard.com may be helpful)
Lauren_salyer Follow. (2010, May 23). Exxon Mobil Corporation. Retrieved November 10, 2016, from http://www.slideshare.net/lauren_salyer/exxon-mobil-corporation
ii. names, tenure & backgrounds of 3 C-suite executives
R. W. Tillerson — Chairman of the Board
“Rex Tillerson is the Chairman and Chief Executive Officer of Exxon Mobil Corporation. He became the General Manager of EUSA's Central Production Division and was responsible for oil and gas in 1989.
production operations throughout a large portion of Texas, Oklahoma, Arkansas and Kansas. In 1992, Tillerson was named Production Advisor to Exxon Corporation. Three years later, he was named President of Exxon Yemen Inc. and Esso Exploration and Production Khorat Inc., and in January 1998, he became the Vice President of Exxon Ventures (CIS) Inc. and President of Exxon Neftegas Limited. Tillerson earned a Bachelor of Science in Civil Engineering from the University of Texas at Austin before joining Exxon Company, U.S.A. in 1975 as a Production Engineer.”- (ExxonMobil Research & Engineering 2012).
M. J. Dolan — Senior Vice President
“Michael Dolan is a Senior Vice President at Exxon Mobil Corporation. He joined Mobil's worldwide petrochemicals division in 1993 in Houston, Texas. Dolan progressed through a variety of strategic
planning and business management positions in the aromatics, olefins and polyethylene businesses before becoming Vice President and General Manager for Petrochemicals in the Americas in 1998. Following the Exxon and Mobil merger, in 2000, Dolan became the Middle East and Africa Regional Director of ExxonMobil Chemical Company located in Brussels, Belgium. From September 2004, he was President of ExxonMobil Chemical Company and Vice President of Exxon Mobil Corporation until his appointment as Senior Vice President to the Corporation in April 2008. “(ExxonMobil Research & Engineering 2012).
M. W. Albers — Senior Vice President
“Mark Albers is a Senior Vice President of Exxon Mobil Corporation. Throughout his career, Albers has held a variety of managerial positions in development, operations, production and engineering. After several assignments in Texas and New Jersey, in 1991, he was transferred to Esso Australia in Melbourne as Technical Manager and later became Operations Manager. He later held positions as Alaska Interests Manager and Production Manager for the Western U.S. He was named Senior Vice President of Exxon Mobil Corporation in April 2007. Albers joined the company in 1979 and holds a Bachelor's degree in Petroleum Engineering from Texas A&M University. “(ExxonMobil Research & Engineering 2012).
iii. number of employees & whether this has been ↑ or ↓
Exxon currently employs approximately 73,500 full time and part time employees.
The number of employees has decreased over the years from 97,900 in 2001 to 73,500 in 2015.
(Exxon Number of Employees)
iv. description of benefits package offered to employees
Exxon has an extensive benefit package that they offer their employees and their dependents; this includes an additional insurance plan that covers medical costs that are not covered by the basic policy. A special pension savings plan is started for all employees ensuring an extra pension pay-out on top of the one the government provides. They also provide their employees with commuting allowance and fully reimbursed business trips & business mileage, where all travel costs, are reimbursed. In addition, they also carry savings plan, pension plan, medical plan, disability plan and life insurance. Exxon also provides a long list of other benefit programs.
Listed are some of the other programs offered:
Vacation
Dental Plan
Vision Plan
Pre-Tax Spending Plan
Holidays
GlobalFit Discount Program
Product Discount
Flexible Work Arrangements
Leaves of Absence
Focused Assistance Programs
Adoption Assistance
Employee Health Advisory Program
The Back-Up Care Advantage Program
Life Assistance Resources
Financial Fitness Program
Education, Cultural and Volunteer Programs
Educational Refund Program
Matching Gifts Programs
Volunteer Involvement Program
Memberships Policy
Employee Networks
b. Marketing
i. List of full range of product lines and/or brands manufactured by company
Exxon Mobil Corporation manufactures commodity petrochemicals, olefins, aromatics, polyethylene and polypropylene plastics. They also manufacture a variety of specialty products, along with electric power generation. The Company is affiliated with multiple brand names like ExxonMobil, Exxon and Esso or Mobil. Nonetheless, their main products that they manufacture are petroleum products and they also sell crude oil, natural gas.
ii. List of geographic regions where company sells its products
Divisions and companies working along side of ExxonMobil operate or market products located in the US and many other various countries of the world.
iii. Name of advertising agency and size of overall marketing communications
and/or advertising budget (the company’s income statement or
www.adage.com may be helpful here)
BBDO+DDB 300 million marketing budget annually
iv. Recent public relations activities (i.e. major sponsorships)
Exxon has recently participated in a Malaria reduction prevention and treatment/cure, African First ladies summit, Teacher Appreciation week.
c. Finance
Part 1 - Income statement analysis
|
|
2013 |
2014 |
2015 |
Mean (billion) |
Standard Deviation |
Vertical (%) |
Horizontal (%) |
|
Total Revenue (sales) |
$390.25 billion |
$364.76 billion |
$236.81 billion |
$330.61 |
82.22 |
100 |
-35 |
|
Cost of Goods Sold |
$303.84 billion |
$321.4 billion |
$185.8 billion |
$303.68 |
17.80 |
78 |
-67 |
|
Gross Profit |
$86.41 billion |
$78.97 billion |
$51.65 billion |
$72.32 |
18.30 |
22 |
-35 |
|
EBITDA |
$57.48 billion |
$51.38 billion |
$30.93 billion |
$46.60 |
13.91 |
13 |
-40 |
|
Selling, General & Administrative Expenses |
$12.21 billion |
$12 billion |
$10.96 billion |
$11.72 |
0.26 |
5 |
-9 |
|
Research and Development |
- |
- |
-
|
- |
- |
-ffffffffffffffff |
- |
Exxon Mobil Corp. (n.d.). Retrieved November 10, 2016, from
3. Commitment to Social Responsibility.
Exxon is aware of the social responsibility they have to their neighbors, customers, communities and shareholders. So they see to it that the energy brought to the global market is affordable, safe, and efficient. The core values Exxon strives to keep are safety, professional development, diversity and inclusion, sustainability, ethics and integrity. Health and safety of employees is
Work Cited
1. http://corporate.exxonmobil.com/en/investors/corporate-governance/corporate-officers/corporate-officers
http://ir.exxonmobil.com/phoenix.zhtml?c=115024&p=irol-model
2. http://www.exxonmobilchemical.com/Chem-English/about/our-strategy.aspx
ii.Richard V. Pisarczyk - ExxonMobil Research & Engineering ... (2012). Retrieved November 12, 2016, from http://www.yatedo.com/p/Richard V. Pisarczyk/famous/574bc7f3dc51756204f28b48f409db0b
http://www.b2bdata.co/Exxon%20Mobil%20Corporation-1.pdf
iii. https://www.statista.com/statistics/264122/number-of-employees-at-exxon-mobil-since-2002/
https://www.macroaxis.com/invest/ratio/XOM--Number-of-Employees
@. (n.d.). Exxon Number of Employees | XOM NYSE - Macroaxis. Retrieved November 12, 2016, from https://www.macroaxis.com/invest/ratio/XOM--Number_of_Employees
iv. http://local.exxonmobil.com/Family-English/HR/Files/Benefit_flyer.pdf
https://local.exxonmobil.com/Benelux-English/careers_masters_fit_benefits.aspx
Exxon Mobil Corp. (n.d.). Retrieved November 10, 2016, from http://www.marketwatch.com/investing/stock/XOM/financials
B. i. . http://www.b2bdata.co/Exxon%20Mobil%20Corporation-1.pdf
ii.
http://www.b2bdata.co/Exxon%20Mobil%20Corporation-1.pdf
C. http://www.marketwatch.com/investing/stock/XOM/financials
