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mkt_202_final_fall_2016.xlsx

MKT 202 Final Cover Page

MKT 202 Quantitate Methods in Marketing
Final Case Study- Autumn 2016
Possible Points: 25 points / 25% of final grade
Grading Criteria: Accuracy and Completeness
Due: Wednesday, November 16 by 11:59 pm
Submit an electronic copy via the digital drop box D2L- Final Folder
LATE SUBMISSIONS WILL NOT BE ACCEPTED
Content Requirements:
Problem 1- Hockey Salary Data
Problem 2- Hot Dog Price Sensitivity Meter
Problem 3- Budweiser Beer Scenario
Problem 4- Jersey Sales
Problem 5- Blackhawks Viewership
Please complete the problems on their respective tabs in excel. If you need an additional tab, make sure it is clearly labeled.
You must show your work to receive credit. Your numerical answers must be calculated using excel formulas to receive credit.
You must use a PC and not an Apple to complete your final
You may use your notes, past lab work and any statistics book to complete your final.
This final is to be completed individually
a
Tues evening

Hockey Salary Data

2013-14 NHL Salaries Questions:
Player Team Position Salary 1 What is the mean salary for the hockey players listed?
Shea Weber NSH D $14,000,000 2 What is the median salary for the hockey players listed?
Ryan Suter MIN D $12,000,000 3 What is the mode of the salaries for the hockey players listed?
Sidney Crosby PIT C $12,000,000 4 What is the minimum salary for the hockey players listed?
Zach Parise MIN LW $12,000,000 5 What is the maximum salary for the hockey players listed?
Eric Staal CAR C $9,250,000 6 Construct a Histogram with the minimum salary value being 0 and interval size being 100,000.Be sure your chart has proper labels and title.
Alex Ovechkin WSH RW $9,000,000 7 Is the distribution of salaries skewed? If so, how is it skewed?
Brad Richards NYR C $9,000,000 8 Is the kurtosis of the distribution of salaries leptokurtic, mesokurtic or platykurtic?
Steven Stamkos TBL C $8,000,000 9 How many Left Wingers "LW" are contained in the data set?
Zdeno Chara BOS D $8,000,000 10 What is the percentage of players that make $925,000 or less per year?
Marian Hossa CHI RW $7,900,000
Rick Nash NYR LW $7,800,000
Duncan Keith CHI D $7,650,000
Mike Richards LAK C $7,600,000
Anze Kopitar LAK C $7,500,000
Evgeni Malkin PIT C $7,500,000
Henrik Zetterberg DET LW $7,500,000
Marian Gaborik LAK RW $7,500,000
Mikko Koivu MIN C $7,290,000
Brian Campbell FLA D $7,142,857
Alexander Semin CAR RW $7,000,000
Chris Pronger PHI D $7,000,000
Corey Perry ANA RW $7,000,000
Jonathan Quick LAK G $7,000,000
Mike Cammalleri CGY C $7,000,000
Pekka Rinne NSH G $7,000,000
Patrick Marleau SJS LW $6,900,000
Roberto Luongo FLA G $6,714,000
Drew Doughty LAK D $6,700,000
Pavel Datsyuk DET C $6,700,000
Dan Boyle SJS D $6,666,666
Cam Ward CAR G $6,600,000
Jay Bouwmeester STL D $6,600,000
Paul Stastny COL C $6,600,000
Jason Garrison VAN D $6,500,000
Jeff Carter LAK C $6,500,000
Jonathan Toews CHI C $6,500,000
Martin St. Louis NYR RW $6,500,000
Patrick Kane CHI RW $6,500,000
Patrick Sharp CHI LW $6,500,000
Ryan Getzlaf ANA C $6,500,000
Ryan O`Reilly COL C $6,500,000
Thomas Vanek MTL LW $6,400,000
Kari Lehtonen DAL G $6,250,000
Ryan Miller STL G $6,250,000
Daniel Sedin VAN LW $6,200,000
Henrik Sedin VAN C $6,100,000
Alex Burrows VAN RW $6,000,000
James Wisniewski CBJ D $6,000,000
Joe Thornton SJS C $6,000,000
Jordan Eberle EDM RW $6,000,000
Jordan Staal CAR C $6,000,000
Kimmo Timonen PHI D $6,000,000
Mike Green WSH D $6,000,000
Milan Michalek OTT LW $6,000,000
Nicklas Backstrom WSH C $6,000,000
Niklas Kronwall DET D $6,000,000
Scott Hartnell PHI LW $6,000,000
Taylor Hall EDM LW $6,000,000
Tuukka Rask BOS G $6,000,000
Tyler Myers BUF D $6,000,000
Vincent Lecavalier PHI C $5,900,000
Brent Burns SJS RW $5,760,000
Andrei Markov MTL D $5,750,000
Carey Price MTL G $5,750,000
Dustin Byfuglien WPG D $5,750,000
Marc-Andre Fleury PIT G $5,750,000
Matthew Carle TBL D $5,750,000
Toby Enstrom WPG D $5,700,000
Bobby Ryan OTT RW $5,562,500
Ales Hemsky OTT RW $5,500,000
Andrej Meszaros BOS D $5,500,000
Braydon Coburn PHI D $5,500,000
Dion Phaneuf TOR D $5,500,000
Erik Karlsson OTT D $5,500,000
Jason Pominville MIN RW $5,500,000
Jimmy Howard DET G $5,500,000
Milan Lucic BOS LW $5,500,000
Patrik Elias NJD LW $5,500,000
Shane Doan PHX RW $5,500,000
Phil Kessel TOR RW $5,400,000
David Krejci BOS C $5,250,000
Joffrey Lupul TOR LW $5,250,000
Keith Yandle PHX D $5,250,000
Henrik Lundqvist NYR G $5,125,000
Alex Pietrangelo STL D $5,000,000
Brent Seabrook CHI D $5,000,000
Brian Gionta MTL RW $5,000,000
Claude Giroux PHI C $5,000,000
Dany Heatley MIN LW $5,000,000
Dennis Wideman CGY D $5,000,000
James Neal PIT LW $5,000,000
Jamie Benn DAL LW $5,000,000
Jason Spezza OTT C $5,000,000
Johan Franzen DET C $5,000,000
John Tavares NYI C $5,000,000
Kevin Bieksa VAN D $5,000,000
Marc Savard BOS C $5,000,000
Mark Streit PHI D $5,000,000
Martin Brodeur NJD G $5,000,000
Martin Havlat SJS RW $5,000,000
Nathan Horton CBJ C $5,000,000
Paul Martin PIT D $5,000,000
Ryan Kesler VAN C $5,000,000
Sergei Bobrovsky CBJ G $5,000,000
Sergei Gonchar DAL D $5,000,000
Tomas Plekanec MTL C $5,000,000
Tuomo Ruutu NJD RW $5,000,000
Ryane Clowe NJD LW $4,850,000
Ryan Callahan TBL RW $4,825,000
David Backes STL C $4,750,000
Brandon Dubinsky CBJ C $4,650,000
Alex Goligoski DAL D $4,600,000
Blake Wheeler WPG RW $4,600,000
Kris Versteeg CHI RW $4,600,000
Loui Eriksson BOS RW $4,600,000
Patrice Bergeron BOS C $4,550,000
Andrew Ladd WPG LW $4,500,000
David Booth VAN LW $4,500,000
David Clarkson TOR RW $4,500,000
Evander Kane WPG LW $4,500,000
Fedor Tyutin CBJ D $4,500,000
Jakub Voracek PHI RW $4,500,000
Jaroslav Halak WSH G $4,500,000
Jonas Hiller ANA G $4,500,000
Joni Pitkanen CAR D $4,500,000
Mike Ribeiro PHX C $4,500,000
Olli Jokinen WPG C $4,500,000
R.J. Umberger CBJ LW $4,500,000
Ray Whitney DAL LW $4,500,000
Teddy Purcell TBL RW $4,500,000
Tim Gleason TOR D $4,500,000
Tyler Seguin DAL C $4,500,000
Sam Gagner EDM C $4,400,000
Jeff Skinner CAR LW $4,350,000
Anton Volchenkov NJD D $4,250,000
Dan Hamhuis VAN D $4,250,000
Ed Jovanovski FLA D $4,250,000
John-Michael Liles CAR D $4,250,000
Marc-Edouard Vlasic SJS D $4,250,000
Mike Fisher NSH C $4,200,000
Chris Stewart BUF RW $4,100,000
Antti Niemi SJS G $4,100,000
Brad Marchand BOS LW $4,000,000
Brooks Laich WSH C $4,000,000
Bryan Little WPG C $4,000,000
Cam Fowler ANA D $4,000,000
Christian Ehrhoff BUF D $4,000,000
Cory Schneider NJD G $4,000,000
Daniel Briere MTL C $4,000,000
David Jones CGY RW $4,000,000
Derek Roy STL C $4,000,000
Drew Stafford BUF RW $4,000,000
Eric Brewer TBL D $4,000,000
Erik Cole DAL LW $4,000,000
Jiri Hudler CGY C $4,000,000
Joe Pavelski SJS C $4,000,000
John Carlson WSH D $4,000,000
Kyle Quincey DET D $4,000,000
Mark Giordano CGY D $4,000,000
Max Pacioretty MTL LW $4,000,000
Mike Smith PHX G $4,000,000
P.A. Parenteau COL RW $4,000,000
Pascal Dupuis PIT RW $4,000,000
Paul Gaustad NSH C $4,000,000
Rene Bourque MTL RW $4,000,000
Rob Scuderi PIT D $4,000,000
Ryan McDonagh NYR D $4,000,000
Shawn Horcoff DAL C $4,000,000
Stephen Weiss DET C $4,000,000
T.J. Oshie STL RW $4,000,000
Valtteri Filppula TBL C $4,000,000
Ville Leino BUF LW $4,000,000
Zach Bogosian WPG D $4,000,000
Zbynek Michalek PHX D $4,000,000
Josh Gorges MTL D $3,900,000
Matt Moulson MIN LW $3,900,000
Marc Staal NYR D $3,875,000
Antoine Vermette PHX C $3,750,000
Brooks Orpik PIT D $3,750,000
Devan Dubnyk MTL G $3,750,000
Erik Johnson COL D $3,750,000
James van Riemsdyk TOR LW $3,750,000
Martin Erat PHX RW $3,750,000
Matt Duchene COL C $3,750,000
Mattias Ohlund TBL D $3,750,000
P.K. Subban MTL D $3,750,000
Chris Kunitz PIT LW $3,725,000
Derick Brassard NYR C $3,700,000
Brad Stuart SJS D $3,600,000
Joel Ward WSH RW $3,600,000
Nick Schultz EDM D $3,600,000
Troy Brouwer WSH RW $3,600,000
Alexander Steen STL LW $3,566,667
Alex Tanguay COL LW $3,500,000
Bryan Allen ANA D $3,500,000
Chris Kelly BOS C $3,500,000
Craig Anderson OTT G $3,500,000
Daniel Alfredsson DET RW $3,500,000
David Desharnais MTL C $3,500,000
David Legwand DET C $3,500,000
David Perron EDM LW $3,500,000
Dennis Seidenberg BOS D $3,500,000
Dustin Brown LAK RW $3,500,000
Francois Beauchemin ANA D $3,500,000
Henrik Tallinder BUF D $3,500,000
Jack Johnson CBJ D $3,500,000
Kris Letang PIT D $3,500,000
Lubomir Visnovsky NYI D $3,500,000
Michael Ryder NJD RW $3,500,000
Nicklas Grossmann PHI D $3,500,000
Niklas Hjalmarsson CHI D $3,500,000
Oliver Ekman-Larsson PHX D $3,500,000
Ondrej Pavelec WPG G $3,500,000
Patric Hornqvist NSH RW $3,500,000
Sami Salo TBL D $3,500,000
Scottie Upshall FLA LW $3,500,000
Sheldon Souray ANA D $3,500,000
Travis Zajac NJD C $3,500,000
Trevor Daley DAL D $3,500,000
Tyler Bozak TOR C $3,500,000
Willie Mitchell LAK D $3,500,000
Dan Girardi NYR D $3,400,000
Johnny Boychuk BOS D $3,400,000
Dave Bolland TOR C $3,375,000
Rich Peverley DAL C $3,375,000
Luke Schenn PHI D $3,350,000
Johnny Oduya CHI D $3,300,000
Kevin Shattenkirk STL D $3,300,000
Alexander Edler VAN D $3,250,000
Andy Greene NJD D $3,250,000
Barret Jackman STL D $3,250,000
Bryce Salvador NJD D $3,250,000
Chris Phillips OTT D $3,250,000
Clarke MacArthur OTT LW $3,250,000
Devin Setoguchi WPG RW $3,250,000
Evgeni Nabokov NYI G $3,250,000
Jan Hejda COL D $3,250,000
Jarret Stoll LAK C $3,250,000
Jonathan Ericsson DET D $3,250,000
Marc Methot OTT D $3,250,000
Matt Greene LAK D $3,250,000
Patrik Berglund STL C $3,250,000
Steve Ott STL C $3,200,000
Dainius Zubrus NJD RW $3,100,000
Roman Polak STL D $3,100,000
Tyler Ennis BUF C $3,062,500
Boyd Gordon EDM C $3,000,000
Bryan Bickell CHI LW $3,000,000
Cody Hodgson BUF C $3,000,000
Dmitry Kulikov FLA D $3,000,000
Jussi Jokinen PIT LW $3,000,000
Kevin Klein NYR D $3,000,000
Kyle Brodziak MIN C $3,000,000
Kyle Okposo NYI RW $3,000,000
Ladislav Smid CGY D $3,000,000
Logan Couture SJS C $3,000,000
Marek Zidlicky NJD D $3,000,000
Matt Cullen NSH C $3,000,000
Michael Grabner NYI RW $3,000,000
Mikael Samuelsson DET RW $3,000,000
Mikhail Grabovski WSH C $3,000,000
Nick Foligno CBJ LW $3,000,000
Nikolay Kulemin TOR LW $3,000,000
Radim Vrbata PHX RW $3,000,000
Robyn Regehr LAK D $3,000,000
Semyon Varlamov COL G $3,000,000
Tomas Kopecky FLA RW $3,000,000
Victor Hedman TBL D $3,000,000
Rostislav Klesla BUF D $2,975,000
Michael Del Zotto NSH D $2,900,000
Carl Gunnarsson TOR D $2,850,000
Stephane Robidas ANA D $2,850,000
Karl Alzner WSH D $2,800,000
Steve Downie PHI RW $2,800,000
Wayne Simmonds PHI RW $2,800,000
Artem Anisimov CBJ C $2,750,000
Derek Morris PHX D $2,750,000
Lee Stempniak PIT RW $2,750,000
Martin Hanzal PHX C $2,750,000
Sean Bergenheim FLA LW $2,750,000
Slava Voynov LAK D $2,750,000
Brandon Sutter PIT C $2,700,000
Nazem Kadri TOR C $2,700,000
Andrew Cogliano ANA C $2,670,000
Michal Rozsival CHI D $2,650,000
Karri Ramo CGY G $2,600,000
Luca Sbisa ANA D $2,600,000
Brandon Prust MTL LW $2,500,000
Chris Higgins VAN LW $2,500,000
Corey Crawford CHI G $2,500,000
Curtis Glencross CGY LW $2,500,000
Damien Brunner NJD RW $2,500,000
Frans Nielsen NYI C $2,500,000
Kyle Turris OTT C $2,500,000
Matt Niskanen PIT D $2,500,000
Matt Stajan CGY C $2,500,000
Nikita Nikitin CBJ D $2,500,000
Niklas Backstrom MIN G $2,500,000
Roman Josi NSH D $2,500,000
Ryan Malone TBL LW $2,500,000
Saku Koivu ANA C $2,500,000
Tim Thomas DAL G $2,500,000
Viktor Stalberg NSH LW $2,500,000
Jonathan Bernier TOR G $2,400,000
Michal Neuvirth BUF G $2,400,000
Viktor Fasth EDM G $2,400,000
Ryan Wilson COL D $2,375,000
Tyler Kennedy SJS RW $2,350,000
Derek Stepan NYR C $2,300,000
Mikkel Boedker PHX LW $2,300,000
Andrew Ference EDM D $2,250,000
Jordan Leopold STL D $2,250,000
Ryan Smyth EDM LW $2,250,000
Anders Lindback TBL G $2,200,000
Ben Bishop TBL G $2,200,000
Josh Bailey NYI LW $2,200,000
Todd Bertuzzi DET RW $2,175,000
Carl Hagelin NYR LW $2,100,000
Chris Neil OTT RW $2,100,000
David Moss PHX RW $2,100,000
Josh Harding MIN G $2,100,000
Torrey Mitchell BUF C $2,100,000
Adam Henrique NJD C $2,000,000
Alexei Emelin MTL D $2,000,000
Cal Clutterbuck NYI RW $2,000,000
Cody Franson TOR D $2,000,000
Colin Wilson NSH C $2,000,000
Cory Sarich COL D $2,000,000
Dustin Penner WSH LW $2,000,000
Eric Nystrom NSH LW $2,000,000
Ilya Bryzgalov MIN G $2,000,000
Jaromir Jagr NJD RW $2,000,000
Jordin Tootoo DET RW $2,000,000
Lauri Korpikoski PHX LW $2,000,000
Maxime Talbot COL C $2,000,000
Nick Leddy CHI D $2,000,000
Pierre-Marc Bouchard CHI C $2,000,000
Ron Hainsey CAR D $2,000,000
Shane O`Brien CGY D $2,000,000
Teemu Selanne ANA RW $2,000,000
Tomas Vokoun PIT G $2,000,000
John Erskine WSH D $1,925,000
Brian Elliott STL G $1,900,000
Jamie McBain BUF D $1,900,000
Michael Frolik WPG RW $1,900,000
Adam Burish SJS RW $1,850,000
Jamie McGinn COL LW $1,850,000
Matt Hendricks EDM C $1,850,000
Travis Moen MTL LW $1,850,000
Marcus Johansson WSH C $1,825,000
Anton Stralman NYR D $1,800,000
Brian Boyle NYR C $1,800,000
Daniel Winnik ANA C $1,800,000
Jarome Iginla BOS RW $1,800,000
Jeff Petry EDM D $1,800,000
Mark Stuart WPG D $1,800,000
Vernon Fiddler DAL C $1,800,000
Andrej Sekera CAR D $1,750,000
Daniel Cleary DET RW $1,750,000
Darren Helm DET C $1,750,000
Marcel Goc PIT C $1,750,000
Raffi Torres SJS LW $1,750,000
TJ Brodie CGY D $1,750,000
Braden Holtby WSH G $1,700,000
Chris Butler CGY D $1,700,000
Gregory Campbell BOS C $1,700,000
Jason Chimera WSH LW $1,700,000
Jiri Tlusty CAR LW $1,700,000
Ray Emery PHI G $1,650,000
Shawn Matthias VAN C $1,650,000
Taylor Pyatt PIT LW $1,650,000
Aaron Rome DAL D $1,600,000
Grant Clitsome WPG D $1,600,000
Jakub Kindl DET D $1,600,000
James Reimer TOR G $1,600,000
Jim Slater WPG C $1,600,000
Justin Abdelkader DET LW $1,550,000
Adam McQuaid BOS D $1,500,000
Brenden Morrow STL LW $1,500,000
Christopher Tanev VAN D $1,500,000
Douglas Murray MTL D $1,500,000
Francis Bouillon MTL D $1,500,000
Jared Cowen OTT D $1,500,000
Jason Demers SJS D $1,500,000
Jay Harrison CAR D $1,500,000
Jay McClement TOR C $1,500,000
Jean-Sebastien Giguere COL G $1,500,000
Jonas Gustavsson DET G $1,500,000
Kris Russell CGY D $1,500,000
Lars Eller MTL C $1,500,000
Matt Carkner NYI D $1,500,000
Matt Cooke MIN LW $1,500,000
Mikael Backlund CGY C $1,500,000
Mike Weber BUF D $1,500,000
Nate Thompson TBL C $1,500,000
Nick Spaling NSH C $1,500,000
Ryan Jones EDM LW $1,500,000
Steve Mason PHI G $1,500,000
Zack Smith OTT C $1,500,000
Derek Dorsett NYR RW $1,400,000
Eric Fehr WSH RW $1,400,000
Mark Fayne NJD D $1,400,000
Peter Budaj MTL G $1,400,000
Drew Miller DET LW $1,350,000
Kyle Palmieri ANA RW $1,350,000
Benoit Pouliot NYR LW $1,300,000
Daniel Paille BOS LW $1,300,000
Matt Beleskey ANA LW $1,300,000
Scott Clemmensen FLA G $1,300,000
Sheldon Brookbank CHI D $1,300,000
Brendan Smith DET D $1,250,000
Jhonas Enroth BUF G $1,250,000
Justin Braun SJS D $1,250,000
Marcus Kruger CHI C $1,250,000
Mark Fraser TOR D $1,250,000
Patrick Kaleta BUF RW $1,250,000
Raphael Diaz NYR D $1,250,000
T.J. Galiardi CGY LW $1,250,000
Travis Hamonic NYI D $1,250,000
Ben Eager EDM LW $1,200,000
Erik Condra OTT RW $1,200,000
Mark Letestu CBJ C $1,200,000
Mike Rupp MIN LW $1,200,000
Patrick Eaves NSH RW $1,200,000
B.J. Crombeen TBL RW $1,150,000
Brad Richardson VAN RW $1,150,000
Cody McLeod COL LW $1,150,000
Jared Boll CBJ RW $1,150,000
Mats Zuccarello NYR RW $1,150,000
Philip Larsen EDM D $1,150,000
Cam Atkinson CBJ RW $1,125,000
Alec Martinez LAK D $1,100,000
David Schlemko PHX RW $1,100,000
Jannik Hansen VAN RW $1,100,000
John Mitchell COL C $1,100,000
Mathieu Perreault ANA C $1,100,000
Mike Weaver MTL D $1,100,000
Patrick Wiercioch OTT D $1,100,000
Shawn Thornton BOS LW $1,100,000
Tanner Glass PIT LW $1,100,000
Ben Lovejoy ANA D $1,000,000
Blake Comeau CBJ LW $1,000,000
Brad Boyes FLA RW $1,000,000
Carl Soderberg BOS C $1,000,000
Cody McCormick MIN C $1,000,000
Derek MacKenzie CBJ C $1,000,000
Dominic Moore NYR C $1,000,000
Erik Gustafsson PHI D $1,000,000
Jacob Markstrom VAN G $1,000,000
Jake Muzzin LAK D $1,000,000
Jason LaBarbera CHI G $1,000,000
Jay Beagle WSH RW $1,000,000
Jeremy Welsh VAN C $1,000,000
Magnus Paajarvi STL LW $1,000,000
Mason Raymond TOR LW $1,000,000
Matt Martin NYI LW $1,000,000
Matt Read PHI RW $1,000,000
Maxim Lapierre STL C $1,000,000
Michal Handzus CHI C $1,000,000
Patrick Bordeleau COL LW $1,000,000
Paul Ranger TOR D $1,000,000
Zenon Konopka BUF C $1,000,000
Justin Falk NYR D $975,000
Keith Aulie TBL D $975,000
Colin Greening OTT LW $950,000
George Parros MTL RW $950,000
Kyle Clifford LAK LW $950,000
Adam Larsson NJD D $925,000
Aleksander Barkov FLA C $925,000
Alex Galchenyuk MTL C $925,000
Andrej Sustr TBL D $925,000
Anton Belov EDM D $925,000
Antti Raanta CHI G $925,000
Cody Ceci OTT D $925,000
Colton Orr TOR RW $925,000
Connor Murphy PHX D $925,000
Cory Conacher BUF LW $925,000
Danny DeKeyser DET D $925,000
Dougie Hamilton BOS D $925,000
Elias Lindholm CAR C $925,000
Filip Forsberg NSH C $925,000
Frederik Andersen ANA G $925,000
Gabriel Landeskog COL LW $925,000
Hampus Lindholm ANA D $925,000
J.T. Miller NYR C $925,000
Jacob Trouba WPG D $925,000
Jayson Megna PIT RW $925,000
Joey MacDonald CGY G $925,000
Jonas Brodin MIN D $925,000
Jonathan Huberdeau FLA LW $925,000
Justin Schultz EDM D $925,000
Matt Dumba MIN D $925,000
Mika Zibanejad OTT C $925,000
Mikhail Grigorenko BUF C $925,000
Morgan Rielly TOR D $925,000
Nail Yakupov EDM RW $925,000
Nate Schmidt WSH D $925,000
Nathan MacKinnon COL C $925,000
Olli Maatta PIT D $925,000
Rasmus Ristolainen BUF D $925,000
Ryan Murphy CAR D $925,000
Ryan Nugent-Hopkins EDM C $925,000
Ryan Strome NYI C $925,000
Sean Couturier PHI C $925,000
Sean Monahan CGY C $925,000
Seth Jones NSH D $925,000
Sven Baertschi CGY LW $925,000
Tom Wilson WSH RW $925,000
Tomas Hertl SJS C $925,000
Valeri Nichushkin DAL RW $925,000
Zemgus Girgensons BUF C $925,000
Alex Chiasson DAL RW $900,000
Andre Benoit COL D $900,000
Anton Lander EDM C $900,000
Beau Bennett PIT RW $900,000
Brenden Dillon DAL D $900,000
Brett Connolly TBL RW $900,000
Brock Nelson NYI C $900,000
Casey Cizikas NYI C $900,000
Charlie Coyle MIN C $900,000
Chris Kreider NYR LW $900,000
Chris Thorburn WPG RW $900,000
Darcy Kuemper MIN G $900,000
Emerson Etem ANA RW $900,000
Erik Gudbranson FLA D $900,000
Erik Haula MIN C $900,000
Jaden Schwartz STL LW $900,000
Jakob Silfverberg ANA RW $900,000
Jason Zucker MIN LW $900,000
Jesse Joensuu EDM LW $900,000
Joe Corvo OTT D $900,000
Linden Vey LAK RW $900,000
Marco Scandella MIN D $900,000
Marcus Foligno BUF LW $900,000
Mark Fistric ANA D $900,000
Mark Pysyk BUF D $900,000
Matt Frattin CBJ RW $900,000
Matt Irwin SJS D $900,000
Mattias Ekholm NSH D $900,000
Mikael Granlund MIN C $900,000
Nick Bjugstad FLA C $900,000
Patrick Dwyer CAR RW $900,000
Reilly Smith BOS RW $900,000
Ryan Whitney FLA D $900,000
Sami Vatanen ANA D $900,000
Scott Gomez FLA C $900,000
Tom Gilbert FLA D $900,000
Vladimir Tarasenko STL RW $900,000
Justin Faulk CAR D $890,000
Aaron Ness NYI D $875,000
Alex Killorn TBL C $875,000
Jake Gardiner TOR D $875,000
Matt Donovan NYI D $875,000
J.T. Brown TBL RW $874,125
Daniel Carcillo NYR LW $850,000
Eddie Lack VAN G $850,000
Gustav Nyquist DET RW $850,000
Matt Calvert CBJ LW $850,000
Nate Prosser MIN D $850,000
Reto Berra COL G $850,000
Tommy Wingels SJS C $850,000
Brandon Saad CHI LW $842,500
Jon Merrill NJD D $840,000
Tyler Johnson TBL C $840,000
Tyson Barrie COL D $840,000
James Sheppard SJS LW $830,000
Colin Fraser LAK C $825,000
Stephane Da Costa OTT C $825,000
Ryan Spooner BOS C $815,000
Brayden Schenn PHI C $810,000
Calvin de Haan NYI D $810,000
Carter Ashton TOR RW $810,000
Dylan Olsen FLA D $810,000
Jerry D`Amigo TOR RW $810,000
John Moore NYR D $810,000
Nino Niederreiter MIN RW $810,000
Peter Holland TOR C $810,000
Robin Lehner OTT G $810,000
Ryan Ellis NSH D $810,000
Ryan Johansen CBJ C $810,000
Simon Despres PIT D $810,000
Zack Kassian VAN RW $810,000
Anton Khudobin CAR G $800,000
Corey Potter BOS D $800,000
Dan Ellis FLA G $800,000
Kyle Chipchura PHX C $800,000
Michael Stone PHX D $800,000
Peter Harrold NJD D $800,000
Ryan Carter NJD LW $800,000
Michael Raffl PHI LW $792,500
Johan Larsson BUF LW $790,000
Richard Panik TBL RW $790,000
Derek Smith CGY D $775,000
Steve Bernier NJD RW $775,000
Boone Jenner CBJ C $767,500
Tyler Toffoli LAK C $765,000
Andrew Desjardins SJS C $750,000
Brian McGrattan CGY RW $750,000
Dale Weise MTL RW $750,000
Dwight King LAK LW $750,000
Ian Cole STL D $750,000
John Scott BUF LW $750,000
Kevin Westgarth CGY RW $750,000
Krys Barch FLA RW $750,000
Paul Bissonnette PHX LW $750,000
Peter Regin CHI C $750,000
Thomas Greiss PHX G $750,000
Zac Rinaldo PHI C $750,000
Dmitrij Jaskin STL RW $742,500
Dmitry Orlov WSH D $740,000
Riley Sheahan DET C $740,000
Brad Malone COL C $735,000
Keaton Ellerby WPG D $735,000
Alexander Sulzer BUF D $725,000
Andrei Loktionov CAR C $725,000
Gabriel Bourque NSH LW $725,000
Jacob Josefson NJD C $725,000
Mike Brown SJS RW $725,000
Tomas Jurco DET RW $717,500
Brendan Gallagher MTL RW $715,000
David Savard CBJ D $709,275
Craig Adams PIT RW $700,000
Dalton Prout CBJ D $700,000
David Rundblad CHI D $700,000
Frazer McLaren TOR LW $700,000
Jack Hillen WSH D $700,000
Jeff Schultz LAK D $700,000
Joakim Andersson DET C $700,000
Jordan Nolan LAK C $700,000
Matt Gilroy FLA D $700,000
Mike Komisarek CAR D $700,000
Nick Bonino ANA C $700,000
Ryan White MTL C $700,000
Tim Kennedy PHX LW $700,000
Matt Nieto SJS LW $692,500
Nikita Kucherov TBL RW $692,500
Devante Smith-Pelly ANA RW $690,000
Martin Marincin EDM D $690,000
Michael Bournival MTL LW $690,000
Jimmy Hayes FLA RW $687,500
Will Acton EDM C $680,000
Jay Rosehill PHI LW $675,000
Andrew Alberts VAN D $650,000
Brian Lashoff DET D $650,000
Chris Porter STL LW $650,000
Eric Gelinas NJD D $650,000
Eric Tangradi WPG LW $650,000
James Wright WPG C $650,000
Matt Halischuk WPG RW $650,000
Matthew Bartkowski BOS D $650,000
Tom Sestito VAN LW $650,000
Tomas Tatar DET LW $650,000
Yannick Weber VAN D $650,000
Paul Byron CGY C $645,000
Blair Jones CGY C $643,500
Reid Boucher NJD RW $642,500
Jordan Caron BOS RW $640,000
Jordan Szwarz PHX RW $638,354
Luke Gazdic EDM LW $635,000
Connor Carrick WSH D $630,000
Eric O`Dell WPG C $630,000
Alex Stalock SJS G $625,000
Antoine Roussel DAL LW $625,000
Ben Scrivens EDM D $625,000
Brian Flynn BUF C $625,000
Brian Strait NYI D $625,000
Dustin Jeffrey DAL C $625,000
Matt Fraser BOS RW $625,000
Tim Jackman ANA RW $612,500
Marek Mazanec NSH G $610,000
Jean-Gabriel Pageau OTT C $605,000
Mark Barberio TBL D $605,000
Al Montoya WPG G $601,000
Adam Cracknell STL RW $600,000
Adam Hall PHI RW $600,000
Adam Pardy WPG D $600,000
Ben Street CGY C $600,000
Brandon Pirri CHI C $600,000
Brandon Pirri FLA C $600,000
Brett Bellemore CAR D $600,000
Chad Johnson BOS G $600,000
Colin McDonald NYI RW $600,000
Curtis McElhinney CBJ G $600,000
Drayson Bowman CAR LW $600,000
Eric Gryba OTT D $600,000
Jeff Halpern PHX C $600,000
Joe Colborne CGY C $600,000
Jordan Schroeder VAN C $600,000
Jordie Benn DAL D $600,000
Justin Fontaine MIN RW $600,000
Kevin Connauton DAL D $600,000
Linus Omark BUF LW $600,000
Manny Malhotra CAR C $600,000
Mark Arcobello EDM C $600,000
Matt Kassian OTT LW $600,000
Nick Holden COL D $600,000
Radek Dvorak CAR RW $600,000
Radek Martinek NYI D $600,000
Rob Klinkhammer PHX LW $600,000
Ryan Garbutt DAL LW $600,000
Ryan Reaves STL RW $600,000
Stephane Veilleux MIN LW $600,000
Stephen Gionta NJD C $600,000
Thomas Hickey NYI D $600,000
Tom Pyatt TBL C $600,000
Troy Bodie TOR RW $600,000
Victor Bartley NSH D $600,000
Andrew Shaw CHI C $580,000
Corey Tropp CBJ RW $577,500
Kevin Poulin NYI G $577,500
Lance Bouma CGY LW $577,500
Andrew MacDonald PHI D $575,000
Brandon Bollig CHI LW $575,000
Joe Vitale PIT C $575,000
Luke Glendening DET C $575,000
Patrick Maroon ANA LW $575,000
Radko Gudas TBL D $575,000
Aaron Volpatti WSH LW $550,000
Anthony Peluso WPG RW $550,000
Bracken Kearns SJS LW $550,000
Brian Gibbons PIT C $550,000
Cam Janssen NJD RW $550,000
Cam Talbot NYR G $550,000
Carlo Colaiacovo STL D $550,000
Carter Hutton NSH G $550,000
Chris VandeVelde PHI C $550,000
Chuck Kobasew PIT RW $550,000
Cody Eakin DAL C $550,000
Cory Emmerton DET C $550,000
Eric Boulton NYI LW $550,000
Jeff Zatkoff PIT G $550,000
Jerred Smithson TOR C $550,000
Justin Peters CAR G $550,000
Kevan Miller BOS D $550,000
Kevin Porter BUF C $550,000
Marc-Andre Cliche COL C $550,000
Martin Jones LAK G $550,000
Matt D`Agostini BUF RW $550,000
Matt Ellis BUF LW $550,000
Mike Santorelli VAN C $550,000
Nathan Gerbe CAR LW $550,000
Rich Clune NSH LW $550,000
Riley Nash CAR C $550,000
Robert Bortuzzo PIT D $550,000
Trevor Smith TOR C $550,000
Zac Dalpe VAN C $550,000
Nate Guenin COL D $525,000

Hot Dog Price Sensitivity Meter

The Chicago Blackhawks want to know how much to charge for a new gourmet hot dog at their concession stands. They have hired you to analyze data and report your findings. Construct a Van Westendorp price sensitivity meter (PSM) using the survey results below to find: 1. the indifference price point 2. the point of marginal cheapness 3. the point of marginal expensiveness 4. the optimal price point.
* Please use an interval size of $1.00 *
Considered Expensive Considered Cheap Expensive beyond consideration Cheap beyond consideration
$8.00 $5.00 $10.00 $1.00
$7.00 $5.00 $10.00 $3.00
$6.00 $3.00 $7.00 $2.00
$5.00 $4.00 $6.00 $2.00
$6.00 $4.00 $7.00 $3.00
$9.00 $5.00 $10.00 $2.00
$6.00 $4.00 $8.00 $2.00
$8.00 $5.00 $10.00 $2.00
$9.00 $4.00 $12.00 $1.00
$6.00 $3.00 $9.00 $2.00
$7.00 $4.00 $8.00 $3.00
$6.25 $3.00 $7.50 $3.00
$7.00 $4.00 $9.00 $3.00
$8.00 $4.00 $9.00 $3.00
$9.00 $4.50 $9.50 $4.00
$8.00 $5.00 $9.00 $3.00
$7.00 $4.00 $8.00 $3.00
$7.00 $4.50 $8.00 $3.50
$6.00 $4.00 $7.00 $3.00
$7.00 $4.00 $7.50 $3.00
$7.50 $3.50 $9.00 $3.00
$8.00 $4.00 $8.00 $3.00
$6.50 $3.50 $7.00 $2.00
$8.00 $4.00 $9.50 $2.00
$5.00 $4.00 $9.00 $2.00
$8.00 $5.50 $8.00 $3.50
$7.00 $5.00 $7.50 $4.00
$7.50 $5.50 $9.00 $4.75
$7.75 $5.75 $7.75 $5.00
$8.00 $4.00 $10.00 $2.00
$7.00 $4.00 $8.50 $3.00
$8.00 $5.00 $9.00 $3.00
$9.00 $5.00 $9.50 $4.00
$7.00 $4.00 $8.00 $2.00
$9.00 $5.00 $10.50 $4.00
$8.00 $3.00 $9.00 $2.00
$7.50 $4.00 $8.00 $3.00
$9.00 $6.00 $11.00 $5.00
$9.00 $4.00 $11.00 $2.00
$10.00 $5.00 $13.00 $3.00
$8.00 $5.00 $10.00 $3.00
$10.50 $6.50 $15.50 $5.00
$10.25 $5.00 $12.00 $3.50
$12.00 $5.00 $15.00 $3.00
$12.00 $5.00 $15.00 $3.00
$7.50 $5.50 $10.00 $4.00
$7.00 $3.50 $10.00 $1.50
$8.00 $5.00 $12.00 $3.00
$9.00 $5.00 $10.00 $3.00
$10.00 $3.00 $11.00 $1.00
$8.00 $4.00 $15.00 $2.50
$8.00 $5.00 $9.00 $3.00
$9.00 $7.00 $12.00 $3.00
$9.00 $7.00 $12.00 $3.00
$10.00 $6.00 $12.00 $3.00
$15.00 $8.00 $20.00 $4.00
$8.00 $6.00 $10.00 $4.00
$8.00 $5.00 $10.00 $3.00
$8.00 $5.00 $10.00 $3.00
$9.50 $5.00 $12.00 $3.00
$9.00 $5.00 $15.00 $2.50
$10.00 $6.00 $15.00 $4.00
$8.00 $2.50 $10.00 $1.50
$7.00 $4.00 $11.00 $2.00
$9.00 $5.00 $13.00 $3.00
$6.00 $5.00 $9.00 $2.50
$8.00 $3.00 $12.00 $1.00
$7.00 $4.00 $9.00 $4.00
$8.00 $3.00 $12.00 $1.00
$5.00 $4.00 $9.00 $2.00
$8.00 $5.00 $12.00 $3.00
$5.00 $4.00 $7.00 $4.00
$5.00 $2.50 $6.00 $2.25
$6.00 $3.00 $7.00 $1.50
$10.00 $5.00 $11.00 $4.50
$6.00 $2.00 $7.00 $1.00
$2.00 $1.00 $5.00 $0.50
$6.00 $4.00 $10.00 $1.00
$6.00 $3.00 $8.00 $1.00
$7.00 $4.50 $8.00 $3.00
$7.00 $4.00 $8.00 $2.00
$8.00 $5.00 $15.00 $2.50
$8.00 $4.00 $10.00 $3.00
$7.00 $4.00 $10.00 $3.00
$8.00 $3.00 $10.00 $1.50
$8.00 $5.00 $11.00 $4.00
$8.00 $5.00 $11.00 $4.00
$9.50 $4.50 $10.50 $3.50
$8.00 $4.00 $10.00 $3.00
$7.00 $5.00 $8.00 $3.00
$9.50 $4.50 $10.50 $2.50
$8.25 $3.50 $9.00 $2.50
$9.00 $4.00 $10.00 $3.00
$7.00 $3.00 $8.00 $2.00
$7.00 $4.00 $8.00 $2.00
$8.00 $4.00 $9.00 $3.00
$7.00 $4.00 $9.00 $2.00
$6.00 $4.00 $8.00 $2.00
$7.00 $3.00 $8.00 $2.00
$8.00 $5.00 $9.00 $4.00
$6.00 $4.00 $8.00 $3.00
$9.00 $5.00 $10.00 $3.00
$9.00 $6.00 $10.00 $4.00
$8.00 $5.00 $10.00 $4.00
$9.00 $6.00 $10.00 $3.50
$9.00 $5.00 $10.00 $4.00
$8.00 $4.00 $12.00 $2.00
$9.00 $5.00 $15.00 $1.00
$9.00 $3.00 $11.00 $2.00
$8.00 $5.00 $10.00 $3.00
$10.00 $6.00 $15.00 $4.00
$10.00 $5.00 $13.00 $3.00
$9.00 $4.00 $11.00 $2.00
$10.00 $5.00 $13.00 $3.00
$11.00 $5.00 $14.00 $4.00
$7.00 $4.00 $9.00 $2.00
$6.00 $4.00 $8.00 $2.50
$5.50 $3.50 $8.00 $1.50
$6.00 $4.50 $7.00 $2.00
$7.00 $4.00 $7.50 $2.00
$5.50 $2.50 $6.00 $1.99
$6.00 $4.00 $8.00 $2.50
$6.00 $3.99 $7.99 $2.00
$5.00 $4.00 $6.00 $2.00
$6.00 $3.00 $7.00 $2.50
$8.00 $4.00 $8.50 $3.00
$7.00 $3.50 $8.00 $3.00
$6.00 $3.00 $8.00 $2.00
$8.50 $5.50 $10.00 $3.00
$8.25 $4.25 $9.25 $1.25
$8.00 $4.00 $8.00 $3.00
$4.00 $3.00 $6.00 $1.50
$6.00 $4.00 $8.00 $3.50
$7.00 $5.00 $10.00 $2.50
$6.00 $4.00 $7.00 $2.50
$6.00 $4.00 $7.00 $2.00
$9.00 $3.50 $10.00 $3.00
$7.00 $4.00 $8.00 $3.00
$7.00 $3.00 $8.00 $2.50
$5.99 $4.99 $10.99 $1.99
$6.00 $4.00 $10.00 $2.00
$4.00 $2.00 $6.00 $0.50
$5.00 $3.50 $5.00 $2.00
$8.00 $4.00 $9.00 $0.00
$6.00 $4.50 $8.00 $3.00
$6.00 $4.50 $8.00 $3.00
$6.00 $4.50 $7.00 $3.50
$7.50 $5.00 $10.00 $4.00
$7.00 $5.00 $9.00 $3.00
$8.00 $4.00 $9.00 $3.00
$7.00 $4.50 $8.50 $3.00
$7.00 $3.00 $8.00 $2.00
$8.00 $4.00 $10.00 $3.00
$8.00 $3.00 $9.00 $2.00
$7.00 $2.00 $8.00 $2.00
$7.00 $5.00 $20.00 $3.50
$9.00 $5.00 $13.00 $0.50
$10.00 $1.50 $12.00 $1.00
$10.00 $3.00 $15.00 $2.50
$9.50 $1.50 $13.00 $1.00
$8.00 $2.00 $10.00 $1.00
$6.00 $3.00 $10.00 $2.00
$10.00 $4.00 $12.00 $1.00
$7.00 $3.00 $10.00 $1.00
$8.00 $3.00 $10.00 $1.00
$8.00 $3.00 $9.00 $2.00
$9.00 $4.00 $10.50 $2.00
$8.50 $3.50 $10.00 $2.00
$10.00 $5.00 $12.00 $3.00
$9.00 $3.00 $10.00 $2.00
$6.45 $2.95 $9.95 $1.75
$4.99 $3.99 $5.99 $1.99
$6.00 $4.00 $7.00 $3.00
$5.99 $2.99 $7.99 $1.99
$5.00 $3.00 $7.00 $2.00
$6.00 $4.00 $8.00 $2.00
$5.50 $4.25 $7.25 $3.75
$6.00 $4.50 $8.00 $0.00
$6.50 $4.00 $7.50 $2.50
$7.50 $4.00 $10.00 $1.00
$6.00 $4.00 $10.00 $2.00
$7.00 $4.00 $10.00 $2.00
$7.00 $6.00 $9.00 $3.00
$6.00 $4.00 $8.00 $3.00
$6.50 $3.00 $8.00 $2.50
$7.00 $4.00 $10.00 $2.00
$6.00 $5.00 $9.00 $2.00
$7.00 $4.00 $9.00 $1.00
$10.00 $7.00 $15.00 $4.00
$6.00 $4.00 $9.00 $2.00
$6.00 $3.00 $10.00 $1.00
$5.00 $4.00 $6.00 $3.00
$5.00 $3.00 $7.00 $1.00
$7.50 $5.00 $10.00 $2.50
$8.00 $4.00 $9.00 $3.00
$9.00 $5.00 $10.00 $3.00
$6.00 $3.50 $8.00 $1.00
$10.00 $5.00 $10.00 $3.00
$6.00 $4.00 $8.00 $2.50
$5.00 $3.00 $7.00 $2.00
$8.00 $5.00 $12.00 $3.00
$11.50 $6.50 $16.00 $4.50
$9.00 $6.00 $11.00 $4.00
$9.00 $6.00 $11.00 $4.00
$11.00 $6.50 $15.00 $4.00
$10.00 $7.50 $14.00 $2.00
$11.00 $7.00 $15.00 $3.00
$12.00 $7.00 $14.00 $3.00
$11.25 $7.50 $13.00 $3.00
$11.50 $6.25 $12.50 $3.00
$6.00 $4.00 $8.00 $2.00
$7.00 $3.00 $10.00 $2.00
$9.00 $5.00 $11.00 $3.00
$7.00 $5.00 $11.00 $4.00
$8.00 $4.00 $11.00 $3.00
$9.00 $4.50 $12.00 $2.00
$7.00 $5.00 $10.00 $4.00
$8.00 $4.00 $9.50 $3.00
$8.00 $5.00 $11.00 $3.00
$8.50 $5.00 $10.00 $3.50
$6.00 $2.00 $8.00 $0.50
$10.00 $4.00 $15.00 $2.00
$8.00 $3.00 $10.00 $1.50
$10.00 $3.00 $20.00 $1.00
$10.00 $3.00 $12.00 $1.00
$7.00 $3.00 $10.00 $1.00
$8.00 $2.50 $15.00 $0.50
$10.00 $4.00 $20.00 $1.00
$15.00 $5.00 $25.00 $2.00
$5.50 $4.00 $8.00 $3.00
$4.00 $1.50 $4.00 $0.75
$8.00 $5.00 $10.00 $2.00
$6.00 $3.00 $8.00 $1.50
$5.50 $2.50 $6.00 $2.50
$7.00 $4.00 $8.00 $2.00
$9.00 $5.00 $10.00 $3.00
$9.50 $4.50 $10.00 $4.00
$8.00 $6.00 $10.00 $2.00
$7.00 $3.00 $9.00 $1.50
$9.00 $4.00 $12.00 $3.00
$10.00 $4.00 $10.00 $3.00
$8.00 $5.00 $10.00 $4.00
$7.00 $3.00 $8.50 $2.00
$6.50 $3.50 $10.00 $2.50
$9.00 $5.00 $10.00 $3.00
$13.00 $5.00 $15.00 $2.00
$11.00 $5.00 $12.00 $3.00
$7.00 $4.00 $9.00 $3.00
$6.00 $3.50 $9.00 $2.50
$8.00 $4.00 $10.00 $3.00
$10.00 $4.00 $11.00 $3.50
$8.50 $4.00 $10.00 $3.00
$8.00 $3.00 $10.00 $2.00
$7.00 $3.00 $8.00 $1.00
$7.00 $4.00 $9.00 $3.00
$9.00 $4.50 $10.00 $3.50
$12.00 $6.00 $13.00 $5.00
$8.00 $5.00 $10.00 $3.00
$7.00 $5.00 $9.00 $4.00
$9.00 $4.00 $10.00 $3.00
$8.00 $5.00 $10.00 $3.00
$7.00 $4.00 $8.00 $2.00
$10.00 $5.00 $10.00 $5.00
$8.00 $6.00 $10.00 $5.00
$9.00 $4.00 $10.00 $3.00
$8.00 $6.00 $10.00 $5.00
$5.00 $3.00 $5.50 $2.00
$9.00 $6.00 $12.00 $5.00
$6.00 $4.50 $7.00 $4.00
$7.50 $6.00 $10.00 $5.00
$8.00 $6.00 $10.00 $4.00
$7.50 $5.50 $8.50 $4.00
$7.00 $4.50 $10.00 $4.00
$8.50 $6.50 $9.00 $5.00
$6.50 $5.00 $8.50 $3.00
$8.00 $4.00 $10.00 $2.00
$7.00 $5.00 $8.00 $3.00
$8.00 $7.00 $10.00 $4.00
$6.00 $3.50 $6.00 $2.00
$9.00 $5.00 $11.00 $2.00
$10.00 $5.00 $12.00 $3.00
$7.00 $3.00 $9.00 $2.00
$6.00 $3.00 $8.00 $1.00
$9.00 $3.00 $11.00 $2.00
$7.00 $3.00 $10.00 $1.00
$6.00 $4.00 $9.00 $2.00
$7.00 $2.00 $10.00 $1.00
$6.00 $2.00 $8.00 $1.00
$8.00 $5.00 $10.00 $1.00
$7.00 $4.00 $11.00 $1.00
$9.00 $4.00 $12.00 $1.00
$8.00 $4.00 $10.00 $3.00
$10.00 $5.00 $12.00 $2.00
$9.00 $6.00 $11.00 $4.00
$10.00 $7.00 $12.00 $3.00
$12.00 $5.00 $13.00 $1.00
$7.00 $4.00 $10.00 $2.00
$9.00 $5.00 $10.00 $3.00
$8.50 $6.00 $10.00 $2.50
$10.00 $7.00 $11.00 $2.00
$9.00 $6.00 $12.00 $3.00
$8.00 $4.00 $10.00 $1.00
$9.00 $5.00 $10.00 $2.00
$8.00 $4.00 $9.00 $1.00
$9.00 $5.00 $11.00 $3.00
$6.00 $2.00 $8.00 $1.00
$8.00 $4.00 $11.00 $2.00
$7.00 $4.00 $9.00 $1.00
$8.00 $4.00 $9.00 $2.00
$9.00 $5.00 $12.00 $3.00
$5.00 $2.00 $8.00 $1.00
$7.00 $2.00 $9.00 $1.00
$6.00 $3.99 $7.99 $2.99
$5.00 $2.99 $15.00 $0.50
$6.00 $3.00 $8.00 $2.00
$8.00 $6.00 $10.00 $4.00
$8.00 $5.00 $11.00 $3.00
$7.00 $4.00 $9.00 $3.00
$8.00 $3.00 $10.00 $2.00
$8.00 $4.00 $11.00 $2.50
$7.00 $4.00 $8.00 $3.00
$9.00 $5.00 $10.00 $3.00
$9.00 $5.00 $12.00 $4.00
$10.00 $4.00 $10.00 $2.00
$9.00 $4.00 $10.00 $2.00
$10.00 $6.00 $12.00 $4.00
$12.00 $4.00 $12.00 $3.00
$10.00 $5.00 $11.00 $3.00
$10.00 $4.00 $12.00 $4.00
$9.00 $4.00 $11.00 $3.00
$10.00 $5.00 $15.00 $3.00
$11.00 $6.00 $13.00 $4.00
$9.00 $7.00 $12.00 $4.00
$8.00 $6.00 $13.00 $2.00
$9.00 $6.00 $12.00 $4.00
$8.00 $5.00 $11.00 $2.00
$8.00 $6.00 $10.00 $3.00
$9.00 $5.00 $11.50 $3.00
$10.00 $6.00 $15.00 $2.00
$10.00 $5.00 $13.00 $3.00
$8.00 $2.00 $10.00 $1.00
$7.00 $1.00 $9.00 $0.75

Budweiser Beer Scenario

Price $ 8.50 Quantity Sold Profit The Chicago Blackhawks have hired you to conduct an analysis of their Budweiser Beer sales.
Variable Cost $ 2.37 1 Conduct a breakeven analysis for their Budweiser Beer sales with quantity starting at zero and increasing sales by units of 100 up to 5000
Fixed Cost $ 8,250.00 2 How many Budweisers to the Blackhawks have to sell to breakeven? (round to the nearest whole numner)
3 Construct a breakeven line chart with the appropriate labels and title.
4 Complete the Budweiser Beer Scenario table below. Every column should be based on the initial condition
Budweiser Beer Scenario
Initial Condition 10% Increase in Price 10% Increase in Sales Volume 10% Decrease in Variable Cost 10% Decrease in Fixed Cost 10% Increase in Price and 10% Decrease in Volume 10% Decrease in Price and 10% Increase in Volume 10% Increase in Variable Cost and Quantity Sold
Price $8.50
Sales Volume 2,861
Variable Cost $2.37
Fixed Cost $8,250
Profit
Change in Profit
% Change in Profit
3/18/15 0:00

Jersey Sales- >25 v ≤ 25

How likely are you to purchase a Blackhawks jersey if the Blackhawks win the Stanley Cup? The Blackhawks want to know if there is a difference in the likelihood a person will buy a jersey if the they win the Stanley Cup based on age. Two samples were taken; People over 25 and 25 and younger.
Response Items Highly Unlikely Somewhat Unlikely Neither Likely nor Unlikely Somewhat Likely Highly Likely
Encoding 1 2 3 4 5
Sample A- Over 25 years old Sample B- 25 and younger
3 3 Min 1 Calculate the average response for each group
3 2 Max 2 Using 5 intervals for all data, identify the frequency distributions of responses for both samples
3 4 Difference 3 Plot the frequency distributions for each category on the same column chart
2 3 # of intervals 4 Conduct a t-test to determine the significance of the differences between sample measurements
4 4 Min Interval size a. How many tails should be used in the t-test?
3 4 Chosen interval size b. What type of data is this: paired, homoscedastic, heterosceddastic?
2 3 c. What is the p-value of the t-test?
3 2 Answers: d. What is the likelihood that a random sample error alone could explain the differences in the measurements?
4 2 T Test P Value 5 At a 5% significance level
1 4 Alpha Level a. Is the P-value greater than or less than alpha?
2 3 b. Should you reject or fail to reject the null hypothesis?
3 4 c. Are the differences due to random sample error or are the samples taken from different populations?
3 2 6 In plain English, give a complete, one sentence interpretation of the result appropriate for managerial decision making.
4 3
2 4
2 2
4 3
3 4
4 5
2 4
5 3
5 4
2 1
3 3
4 3
2 3
2 5
1 2
3 4
2 4
3 3
2 4
3 4
4 3
3 4
1 5
Average
Mar-15

Regression- Blackhaw Viewership

Distance from United Center (miles) Percentage of Weekly Blackhawks Game Watchers The Blackhawks have asked you to determine if the proximity to United Center is related to watching Blackhawks games. A survey has been conducted to determine the percentage of people who watch Blackhawks games. The survey results are displayed to the left. *Please note Distance is your independent variable and Percentage of Game Watchers is your dependent variable.*
720 64
820 49
1852 47 1. Create a scatter plot placing the percentage of individuals that watch Blackhawks games against distance to the United Center. (Y is your dependent variable, X is your independent variable) Be sure to include a trend line.
255 98
1276 23
2019 19 2. Conduct a Regression Analysis using excel
585 95 a- Calculate the correlation and comment on it's strength
705 81 b- What is the expected percentage of people who watch Blackhawks games on a weekly basis who live 400 miles away from the United Center?
272 82
1216 41
580 74
703 77 c- What is the expected percentage of people who watch Blackhawk games on a weekly basis who live 1200 miles away from the United Center?
2111 8
372 80
1543 61
288 91 d- What is the expected percentage of people who watch Blackhawks games on a weekly basis who live 30 miles away from the United Center?
439 88
74 93
587 81 Bonus Question: Based on the regression equation, what is the percentage of people who watch Blackhawks games who live one mile away from the United Center? Does this make sense? Explain why or why not.
135 96
334 81
985 39