Designing Effective Presentations

Request for the Launching and Funding of SecureME

James Murray

University of Phoenix COM 295

TO:

FROM:

DATE:

SUBJECT: REQUEST FOR THE LAUNCH OF OUR NEW PRODUCT (SecureME)

Request for the Launch of our New Product (SecureME)

Following two years long research, dedication and sacrifice of our company App design team, the team has finally come up with its latest groundbreaking invention that is foreseen to take the company to the next level and see the company take its business in the international market. The project manager reports that this application is predicted to increase the company turnover by a hundred percent in five years if the company will decide to invest in and fund its development.SecureME is the name of the new App and as the name suggests it’s a personal security enhancing App that every individual must like to have. The App SecureME is a personal security App that seeks to enhance people’s personal security from instances of street robbery, car hijacking and other instances of theft. SecureME seeks to bring safety in an era characterized by modern ways of robbery and increased cases of insecurity in towns and residential areas especially those that are congested. The application is supported by all Android enabled phones though developments may lead to venturing into other operating systems such as Windows and Tizen.SecureME comes with different modifications including the ability to capture photos when switched off and the ability to turn internet connection on and send alert messages to different chosen people and the nearby police stations. These abilities of the application give people a new dawn of hope especially because thugs usually switch our phones off to complicate tracking them. I write this memo as a persuasive piece of investing in this App and the assurance of its potential in the market.

Brand Awareness Creation

The marketing team seeks to launch a brand awareness campaign that will be propagated by use of print, visual and social media as well as the use of banners that portray the company logo and colors carrying different messages such as “Hope in the dark”, “safety with SecureME”, and other brand awareness creating messages. Public relations campaign six months before the product launch will be carried out in order to reach out to the different target groups and listening to their views pertaining to our new invention. This marketing strategy will help the company acquire new information that may be important in the applications development. The campaign will also seek to familiarize people with the operation of the application. The marketing team target to reach to a hundred thousand potential customers in the six months of the public relations campaign. The campaign aims to install the application to at least a quarter of the targeted number which will help in spreading the good word around. Those who will benefit from the promotions will therefore act as good ambassadors to the company. Brochures containing the basic information about the application and its operation will be distributed to at least a million potential users as the marketing team targets. These brochures will carry advertisement messages and will be categorically aimed at creating familiarity and awareness of this new application only.

Customer Needs Satisfaction Focus

Clients and potential customer satisfaction is a major aspect that this application looks to satisfy. SecureME will come to solve the problems that people face in tracing theft perpetrators. This will be enabled through the ability of the application to launch the phones camera and take photos and its ability to report the cases too to the nearby police stations. It also sends alert messages to friends and relatives that they can help to curb the cases with their immediacy. Usually, it takes time to report cases to the authorities a factor that helps thieves to escape. This application looks into the pocket of the customers in that it’s simple to install and can be supported by a range of phones that are android enabled. The price tag attached to this application will help to reach to all classes of people and will therefore be a seller worldwide given its quality service at an affordable price. Information related to our application will be available on the company website in a clear, simple and concise manner. The company website will also give link suggestions and customer care numbers for further customer consultations. The company website will also contain a review repository where customers can leave their comments, suggestions and compliments.

Why our Product is Desirable

What makes our product peculiar and desirable is the ability of users to operate the application with ease and the ability of the application to take actions without the owner’s intervention. The company will be more than willing to meet customer satisfaction and hence will engage in emotional attachments in seeking to solve problems that may occur during use or any limitations that may happen thereof. Engagements will include twitter chats and Whatsapp groups that will enable the company to learn the customer’s perceptions and the way they embrace this new invention. A Facebook group will also be formed for clients to leave their comments and report cases as well as ask important questions regarding use of the application. The application comes in two different background colors (blue and violet) that will be used consistently to create brand awareness. The beautiful colors also make appearance of this application likeable and noticeable.

Importance of the Product to the Company

This new product will be more than important for the company. As we seek to sell the product in the international market and earn revenues in return, the campaigns will also make our presence in the market be felt and different people may get interested in what the company offers. This will as well lead to sales in other products other than the product. The peculiarity and uniqueness of this application will help the company gain a competitive advantage in the market and hence be able to deal with our competitors. The revenues acquired in the sale of the product will be used to intensify further advertising and brand awareness creating campaigns across borders. The revenues will also facilitate further development in the product so as to win customer royalty and be able to satisfy our customer needs fully. For instance, the company will need to venture into other operating systems like Windows; this will help in increasing the catch of potential customers. The establishment of foreign markets will also help the company to take other products in the international market without difficulty later on.

Credibility Creation

I, the App design team, the IT department team and the marketing guys have taken our love for our own application to another level by making sure that all of us have installed the App and severally testing its operation with coordination with the local police stations.

It is my sincere request that the company decides on investing in this App in terms of funding and human resource support. The various targeted campaign will need the company to employ several marketing talents to take the campaigns as far and deep as possible. The App design team is also requesting the company to fund advertisements that will be taken to different platforms including print and social media. The App design team will also need motivation to move this project to the next level and to motivate them to continuing their research on the development of our product.

Prior Market Research

According to research carried out by the App design team prior to this invention, it was discovered that at least seven people in every ten had been involved in cases of theft in the previous one year and almost ten out of ten people reported to have experienced robbery sometimes in their lives. The most disappointing part of this research was that only two out of every ten that finally met justice of tracing the theft perpetrators. To make everything worse, seventy percent of those who reported cases of robbery were female meaning that they were perceived as soft targets by robbers. This put some desire into the team in putting their heads together and come up with an application that would seek to solve these problems. This research serves as evidence enough that this application will be received by people of all walks of life who value their security. This application will also be a part of the company social aspect of enhancing people’s security and making the standards of their lives better.

Alternative Actions

Initial sales will be a benchmark to evaluate the success of this application. According to our market research, the application will hit the market running since it is a new idea that comes in a time of need to satisfy customer needs in an untapped market. If our projections fail to mature, he App design team will have to resort to a PR campaign and a sensitization program will need to be undertaken to educate people on the importance of their security and the extent to which this application seeks to address the insecurity problem. We shall also engage the company management to form partnership with other likeminded companies to facilitate smooth entering of foreign markets. The marketing team will also engage in increased promotions and intensified advertising to motivate people to acquire our product. The marketing team also thinks of engaging several celebrities within and outside country to act as our ambassadors in new markets, the company settled for musicians and football celebrities as the immediate ambassadors. Advertising will be a major sales driving campaign and will also play an important in creation of our products awareness. The marketing team aims to invade the all the social media platforms available in the market; Snapchat, Facebook, Whatsapp, Instagram, twitter, Skype, Imo and others. These efforts will only be possible with your support and help. The above platforms will be useful and will prove important especially when getting into unfamiliar markets. Advertising will have to be in different language in consideration to cross-cultural and language barriers. The design of the advertisement will also consider different cultural and national contexts in order to nail home messages effectively.

In conclusion, the company seeks to launch a product and the marketing team in conjunction with the App developers requests the company president to facilitate the launch by offering financial and resources support so that our project is a success. The two teams has come up with contingent plans to get the business running including various brand awareness campaigns, promotional campaigns and social media advertising. The team assures the company president that this product will be a success in boosting company revenues and making the company’s name and image in the international market. This will not only help in selling of other company products but creation of a competitive advantage for the company.