Developing Persuasive business messages

This service is worthwhile to the interests of the organization due to the low cost of operation and global market penetration ease it will realize. The extent of the business been operated online means a number of operational costs led by manual tasks will be eliminated since much of the tasks will be automated. Furthermore, the embracement of the online business transactions implies the service will attract massive reception from the market, which is essential in maximizing the revenue generation. Consequently, the online service been considered will be instrumental in enhancing the interests of the organization in the future.

Audience Profile

The primary audiences been targeted by the introduction of the online service by the organization include households, and the small and medium enterprises across the various segmented markets globally. The households are critical audiences of the service due to the huge unresolved problem of disposing the goods they no longer use in their homes and offices. Thus, the households are strategic audiences since they are expected to respond positively due to the establishment of a channel they can dispose their unwanted goods or exchange with prospective partners online. Similarly, the small businesses are important customers to the success of the service due to the constrained capacity they face in selling their wares in the market that will motivate them in seeking the services of the firm. The online platform will offer them an easier e-commerce platform of reaching the consumers.

Nevertheless, the services will be offered differently to the two set of audiences been targeted. The households will be charged a lower premium at $0.5 while the small business will be charged $10 to access the services. The lower price premium charged the households compared to the small businesses are because they will not be conducting the transactions at a profit. Thus, the service delivery will be fair to both set of the targeted audiences.

Realizing Credibility

The credibility of the online platform is crucial in the success of the business due to the potential of households and small and medium businesses been conned by unscrupulous participants. The loss of the merchandise and money through the e-business platform been offered by the organization has the potential of hurting the reputation of the service been introduced. Accordingly, one of the approaches that will be employed to reclaim credibility in offering the service is assisting the participants on essential legal aspects to consider in entering into an agreement with the counter parties. The legal assistance to the consumers is crucial in promoting the credibility of the service been offered by the organization since it will reflect the business caters the loss and pain of its customers (Boylan, 2013).

Similarly, it will help in deterring unscrupulous characters from the platform since the customers will be fully informed on the preventive legal measures to observe in interacting and transacting with counter parties over the platform. Consequently, the organization will eliminate mistrust controversies that can diminish the credibility of the service bee n offered. Similarly, the organization will invest in corporate social responsibilities from the earnings generated from the service to build credibility in serving the market. The investment in social activities will involve donating to charity groups involved in promoting the welfare of the unprivileged families and orphans in the society. This approach will promote the reputation of the service since it will reflect it was not merely developed a few in the society (Boylan, 2013). Indeed, it will be a demonstration of giving back to the society, which is vital in winning the support of the local communities.

Communication Channel of Choice

The communication channel that will be employed in delivering the business message to the targeted audience is the social media platform. The purpose of the using the social media is to ensure the business message reaches the highest possible audiences in the market. Furthermore, the social media channel will be the appropriate strategy of delivering the business message due to context of the business idea in matching with the nature of the social media. The online platform been offered is closely related with the social media interactions, which makes an optimal channel of choice (Boone & Kurtz, 2014). Similarly, the nature of the audiences targeted by the services makes the social media the best mechanism to employ. The embracement and popularity of the social media in the contemporary world has seen a significant majority of the households using the social media to access information (Tuten & Solomon, 2014). Thus, the social media channel will be an effective strategy of reaching the targeted household consumers targeted in the service development. Equally, the small and medium sized business organizations are increasingly choosing the social media platform to promote their goods and services (Tuten & Solomon, 2014). Thus, the use of the social media channel to deliver the business message will match with the preference of the small and medium sized audiences in the market.

References

Boone, L. E., & Kurtz, D. L. (2014). Contemporary Marketing. New York: Cengage.

Boylan, M. (2013). Business Ethics. Hoboken: Wiley.

Tuten, T. L., & Solomon, M. R. (2014). Social Media Marketing. New York: Sage.