MKTG 340 IP 3

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American Intercontinental University

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Project Type: MKTG340 Unit 3 Individual Project

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Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

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Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font.

Part 1: Overview of Company

Introduce the concept and be sure to indent the first line of the paragraph. Using one of the companies you began developing in the Unit 2 Individual Project, create a story you wish to shop to a media outlet. Provide a brief overview of the company. Describe the media outlet being pitched. Include information on its target audience. (The media outlet must be real) Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.

Part 1: Media Outlet and Target Audience

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.

Part 2: An Attention-Grabbing Opening

Introduce the concept and be sure to indent the first line of the paragraph. Part 2 of the Individual Project should be 2 1/2 pages in length.

Part 2: The Hook

Introduce the concept and be sure to indent the first line of the paragraph.

Part 2: Background Information Supporting The Pitch

Introduce the concept and be sure to indent the first line of the paragraph.

Part 2: Support Materials

Introduce the concept and be sure to indent the first line of the paragraph.

Part 2: The Action Step

Introduce the concept and be sure to indent the first line of the paragraph.

Part 3: Describe your Follow-up Plan

Introduce the concept and be sure to indent the first line of the paragraph.

Part 3: Discuss the Special Considerations for Pitching a Blogger.

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. This section of the paper must contain research - which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence. Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.

Conclusion

Add some concluding remarks-can be a sentence or two.

References

NOTE: The reference list starts on a new page after your conclusion.