Case study

1) Please read the following articles and evaluate pricing strategy of Uber

The Price Is Right, or Uber Will Raise It

https://www.bloomberg.com/view/articles/2015-05-19/the-price-is-right-or-uber-will-raise-it

Uber Loses at Least $1.2 Billion in First Half of 2016

https://www.bloomberg.com/news/articles/2016-08-25/uber-loses-at-least-1-2-billion-in-

first-half-of-2016

2) Please read the following articles and summarize and evaluate the company strategy of

Amazon.

Amazon’s Drone Strike

http://business.time.com/2013/12/02/amazons-drone-strike/

Amazon Wants to Ship Your Package Before You Buy

http://blogs.wsj.com/digits/2014/01/17/amazon-wants-to-ship-your-package-before-you-

buy-it/

3) Please read the following two articles and summarize and evaluate the Amazon Prime

Program.

Every Day Is Prime Day at Amazon

https://www.bloomberg.com/gadfly/articles/2016-07-12/amazon-prime-day-join-today-

be-hooked-for-7-years

How Amazon Can Survive Peak Prime

https://www.bloomberg.com/gadfly/articles/2016-10-27/amazon-earnings-how-to-

survive-peak-prime

4) Please read the article “In Tuition Game, Popularity Rises with Price”

The link is

http://www.nytimes.com/2006/12/12/education/12tuition.html?pagewanted=all&_r=0

Please evaluate Susan’s analysis and recommendation for tuition increases. Is the Law of

Demand broken? Do you agree with Susan’s proposal? What would you suggest?