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Internet Assignment Write a paper (3 – 4 pages double spaced) based upon the following activity: Navigate through the sites shown below to answer the following questions:

www.jcpenney.com (JC Penney) http://www.backcountry.com (Backcountry) www.ikea.com (IKEA) www.tiffanys.com (Tiffany’s) www.boscovs.com (Boscov’s)

1. What evidence can you find that shows these retailers value customers? If you found

evidence, explain how the retailer makes customers feel appreciated. If you found no

evidence, explain how the retailer could implement the value concept online.

2. What types of technologies are used to create a positive shopping experience? What

technologies could be used that are not currently used?

3. How do these retailers use atmospherics to create an image or personality online that

matches with their overall brand?

4. Apply the concepts of Acquisitional Shopping, Epistemic Shopping, Experiential

Shopping and Impulsive Shopping to the website analysis.

The paper should be subdivided into three sections:

1. Objective

2. Methodology

3. Key Findings