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Business Plan Outline

Executive Summary and Introduction

· Describe the business opportunity and activity in general terms.

· Describe any special elements of the business opportunity.

· Present an analysis of the financial information, capital requirements, and debt service plan.

· Describe principals and ownership of business.

Marketing

· Describe the products and services involved in the business opportunity.

· Describe marketing strategy during start-up and subsequent time periods.

· Describe the marketing management and staffing.

Societal and Environmental Considerations

· Describe any major benefits and/or detrimental effects this project may have on the society or environment.

Management & Staffing

· Describe management and administrative staff organization.

· Describe any special elements of administration of business.

· Describe personnel needs and workload changes anticipated over the next three years.

Operations

· Describe the methods of making the goods, or providing the services offered.

· Describe the personnel needs of the operations of the business over the next three years.

· Describe the equipment or facilities needed for the business opportunity.

Revenue Sources

· Describe each area of potential revenue to the business.

· Describe the relationship of costs of good or services to the overall revenue from each source.

Financial Information

· Discuss the elements of the capital needs and the major areas of operating expenses that will impact the "cash flow" of the business.

· Present past three (3) years of statements for the business if it has been operating that long. Statements should include both "Operating Statements" and "Balance Sheets."

· Present "Pro forma" statements for a minimum of three (3) years, or until the financing "pay-out" period is reached if longer.

· Present adequate "Footnotes" to explain statements.

Form # -- UMS-0001 Copyright 1994 ,1998, 2013 L.F. "Bill" Zimmermann, First Call, Inc.