Milestone 2 HC Marketing Project
dpberhzes5
milestone_two_guidelines_and_rubric_1.docx
HCM 325: Milestone Two Rubric
Prompt: For this milestone, you will submit the chosen target market with demographics and complete a SWOT analysis.
Describe your target market’s demographics to include gender, age, income, occupation, education, household size, and relationship to the product or service. Then complete a SWOT (strength, weakness, opportunity, and threat) analysis that addresses the following:
· Analyze your organization’s internal strengths and weaknesses. Consider factors such as personnel, finances, manufacturing capabilities, corporate culture, product or service pricing, and current promotion.
· Analyze your organization’s external opportunities and threats. Consider factors such as competitive position, applicable legislation, technology, and any other macroeconomic considerations.
At least three items should be listed in each category of the SWOT analysis, accompanied by a brief description of each.
Specifically, the following critical elements must be addressed:
· Target Market
· Clearly establish the target market that the marketing plan will address.
· Describe the demographics of this target market, including age, sex, job description, and motivation for the product or service.
· SWOT Analysis
· Analyze your organization’s internal strengths and weaknesses. Consider factors such as personnel, finances, manufacturing capabilities, corporate culture, product or service pricing, current promotion, and so on.
· Analyze your organization’s external opportunities and threats. Consider factors such as competitive position, applicable legislation, technology, and any other macroeconomic considerations.
Guidelines for Submission: This submission should be one to two pages in length and should use double spacing, 12-point Times New Roman font, one-inch margins, and supporting evidence from the research properly cited in APA style.
Rubric
|
Critical Elements |
Proficient (100%) |
Needs Improvement (70%) |
Not Evident (0%) |
Value |
|
Target Market: The Market |
Defines the target market and justifies position with specific examples from research |
Defines target market but does not sufficiently justify position with specific examples from research |
Does not define target market |
20 |
|
Target Market: Demographics |
Selects demographics research that will be used to retrieve information about the target market and consumers, and justifies selection with research |
Selects demographics research that will be used to retrieve information about the target market and consumers, but does not justify selection with research |
Does not select demographics research that will be used to retrieve information about the target market and consumers |
20 |
|
SWOT Analysis: Internal Strengths and Weaknesses |
Provides an analysis of the organization’s internal strengths and weaknesses, considering factors such as personnel, finances, manufacturing capabilities, corporate culture, product or service pricing, and current promotion |
Provides an analysis of the organization’s internal strengths and weaknesses but does not support position with specific examples from research |
Does not provide an analysis of the organization’s internal strengths and weaknesses |
20 |
|
SWOT Analysis: External Opportunities and Threats |
Provides an analysis of the organization’s external opportunities and threats such as competitive position, applicable legislation, technology, and other macroeconomic considerations |
Provides an analysis of the organization’s external opportunities and threats but does not support position with specific examples from research |
Does not provide an analysis of the organization’s external opportunities and threats |
20 |
|
Articulation of Response |
Submission has no major errors related to citations, grammar, spelling, or syntax |
Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact readability and articulation of main ideas |
Submission has critical errors related to citations, grammar, spelling, or syntax that prevent understanding of ideas |
20 |
|
Earned Total |
100% |
