Milestone 3
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milestone_three_guidelines_and_rubric_hcm325.docx
HCM 325: Milestone Three Rubric
Prompt: For this milestone, you will submit a competitive analysis. This analysis will include a list of competitors with strengths and weaknesses, strategies and objectives, and market outlook. Specifically, the following critical elements must be addressed:
· Define the scope and nature of the healthcare industry segment (pharmaceutical, internal medicine, rehabilitation, etc.).
· Determine who the competitors are and describe their individual strengths and weaknesses with respect to your chosen organization and product or service.
· Define the key success factors in the chosen industry and rate competitors based on these factors.
· Summarize the organization’s market position in light of the analysis and justifies summary with research.
Guidelines for Submission: This submission should be one to two pages in length and should use double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA style.
|
Critical Elements |
Proficient (100%) |
Needs Improvement (70%) |
Not Evident (0%) |
Value |
|
Scope and Nature of the Healthcare Industry Segment |
Defines the scope and nature of the healthcare industry segment (pharmaceutical, internal medicine, rehabilitation, etc.) and justifies position with research |
Defines the scope and nature of the healthcare industry segment but lacks specificity or does not justify position with research |
Does not define the scope and nature of the healthcare industry segment |
20 |
|
Competitors |
Determines who the organization’s competitors are and describes their individual strengths and weaknesses with respect to the chosen organization’s product/service |
Determines who the organization’s competitors are, but description of their strengths and weaknesses with respect to the chosen organization’s product/service is lacking in detail |
Does not determine who the organization’s competitors are or describe their individual strengths and weaknesses |
20 |
|
Key Success Factors |
Defines the key success factors in the chosen industry and rates competitors based on these factors |
Defines the key success factors in the chosen industry but does rate competitors based on these factors |
Does not define the key success factors in the chosen industry or rate competitors based on these factors |
20 |
|
Market Position |
Summarizes the organization’s market position in light of the analysis and justifies summary with research |
Summarizes the organization’s market position but does not justify summary with research |
Does not summarize the organization’s market position in light of the analysis or justify summary with research |
20 |
|
Articulation of Response |
Submission has no major errors related to citations, grammar, spelling, or syntax |
Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact readability and articulation of main ideas |
Submission has critical errors related to citations, grammar, spelling, or syntax that prevent understanding of ideas |
20 |
|
Earned Total |
100% |
