Healthcare Marketing Project
dpberhzes5
milestone_one_guidelines_and_rubric.docx
HCM 325: Milestone One Rubric
Prompt: Describe your chosen organization and the product or service that will be the focus of your marketing plan. Describe the organization’s mission, vision, values, goals, and market objectives and describe the product or service, along with your rationale for choosing your product or service. The following critical elements must be addressed:
· Explain your chosen healthcare organization and describe its mission, goals, and current products or services .
· Describe an existing issue with one of the products or services offered by the healthcare organization.
· Describe the product or service price and placement within the market (for example, the Providence outpatient clinic for the homeless utilizes Medicaid as its main payer source and is located in downtown Portland).
· Describe the root cause of the issue, and clearly state assumptions for improving sales of this product or service.
Guidelines for Submission: Submit this milestone as a Word document that is one page in length and uses double spacing, 12-point Times New Roman font, one-inch margins. Sources must cited in APA style.
|
Critical Elements |
Proficient (100%) |
Needs Improvement (70%) |
Not Evident (0%) |
Value |
|
Mission, Goals, and Current Products or Services |
Outlines the company’s mission, goals, and current products or services |
Outlines the company’s mission, goals, and current products or services but lacks specificity |
Does not outline the company’s mission, goals, and current products or services |
20 |
|
Existing Issue |
Defines an existing issue with one of the products or services offered by the healthcare organization |
Defines an existing issue but lacks specificity with regard to the chosen product or service |
Does not define an existing issue |
20 |
|
Price and Placement |
Describes key attributes of the pricing and distribution strategy with regard to the chosen product or service’s value and placement within the market |
Details a pricing and distribution strategy but lacks specificity with regard to the availability or value to the targeted consumers |
Does not describe key attributes of the pricing and distribution strategies |
20 |
|
Assumptions for Improving Sales |
Clearly states the assumptions for improving sales of the product or service |
States the assumptions for improving sales but lacks specificity with regard to the chosen product or service |
Does not state the assumptions for improving sales of the product or service |
20 |
|
Articulation of Response |
Submission has no major errors related to citations, grammar, spelling, or syntax |
Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact readability and articulation of main ideas |
Submission has critical errors related to citations, grammar, spelling, or syntax that prevent understanding of ideas |
20 |
|
Earned Total |
100% |
