mba 5101 unit IV essay and DQ question

0:00 Welcome to Unit IV discussion about environmental screening. We talk about the 0:07 competitive nature of the world and with the Internet bringing such a game-changing 0:11 event, so to speak, 0:13 the world has become a much closer place. It's easier to communicate and to sell 0:19 products, if you will, on the market and with social media or the internet itself. 0:24 Which brings into question substitute 0:28 products and rivals, for example Coke and Pepsi, Samsung and Apple, maybe different 0:34 car companies. And it becomes a real issue, you know, what companies have 0:39 certain strategies. What are they doing? Are they leading the pack? Are they 0:43 always having to evolve because there's competition? We can take the iPhone for example, or the 0:49 iPad, and we can see Samsung, and how they challenged things, television market, any product you 0:55 can come up with 0:56 shows, a which you want to say maybe, a real threat to a company. So it's always 1:02 important to be screening, in understanding what's going on. In this 1:07 discussion, maybe look at some things that you use in your daily life, or look at the 1:12 Internet, or explore, go to a store, it is something that you can go easily to and 1:18 See,, ok, here are products for sale, 1:20 here's one that I want, and here's a substitute. There's cheaper ones, more 1:25 expensive ones, ones with more features. Car lots have this as well. 1:29 Different car lots have different products. So might be something easily done with 1:33 some real hands-on experience. Having said that most of us have dealt with a 1:38 product in the past and understand the substitutes. Do we buy Coke, Pepsi, Dr. Pepper? 1:43 Which I have a preference for. But anyways, there's a lot of different 1:46 choices out there, but it all comes down to how do you proceed and see things, and how 1:51 you screen your environment. So that's the point of the discussion. If you 1:55 need more guidance, or any ideas, please reach out to the course professor. 1:59 Thank you.