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Running Head: SWOT ANALYSIS: APPLE INC. 1

SWOT ANALYSIS: APPLE INC. 4

SWOT Analysis

Name: Rodney Wheeler

Institution: Rasmussen College

Course: B460/MAN4720 Section 03 Strategic Management

Date: 10/27/16

SWOT Analysis: Apple Inc.

Introduction

It is with no doubts that Apple is among the best performing companies all over the world. For a company to survive in the current world’s competitive market, proper leadership is quite essential. Apple has been able to remain a market leader for long time due to proper strategic planning and implementation carried out by the top management body. It is quite sure that SWOT analysis of Apple helps the top management to formulate and implement sound strategies hence ensuring success of the company.

To carry out SWOT analysis of this international firm, one can carry out internal analysis of the company where strengths and weaknesses are discussed. In this case, a sound management body is one strength that enable Apple to keep performing well in the world market. Additionally, the company has been able to position itself hence having a strong brand image. Another strength of Apple is innovation process where it keeps on improving and bringing new devices to the market. Just like any other company, Apple has its own weaknesses. For instance, Apple’s products are quite expensive as compared to other firms. The company also has a weakness because it has limited distribution network.

After external analysis, the planner is able to know the opportunities and threats of the company. Apple has several opportunities which can be used to fight against its weaknesses. For example, Apple has an opportunity of expanding its distribution network hence reaching as many customers as possible. Moreover, the company has an opportunity of rising demand for its products like tablets which can be done through price reduction. Also, carrying out external analysis, Apple has some threats like imitation from its trade rivals. Aggressive completion is another threat that Apple is facing in the market. Also, labor costs are increasing which hence posing threat to this company.

References

Yoffie, D. B., & Slind, M. (2008). Apple Inc., 2008. Harvard Business School Publishing.