FranchiseForYho
bnu1b37.qd
7.docx7-Eleven
For many students, this course is the first exposure to the franchising arena. So far, students have looked at different types of franchise models and the various growth models that franchisors deploy. There is no ‘one size fits all’ in franchising. The franchisor has significant latitude under which to architect their offer and according to FranData (frandata.com) franchisees have significant options given there are over 3,000 different franchises from which to choose.
In this assignment, students will research a franchise (7-eleven), determine the market position of the franchise within the franchise category, evaluate the market position of the franchise in the broader industry category and determine how the franchise fits into the global business environment.
Instructions:
Step 1: conduct research to:
1) Determine your franchise’s market position within the franchise category
2) Evaluate the franchise’s market position in the broader industry category;
3) Determine how the business fits into the global business environment.
Step 5: Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 5-6 pages in length excluding the title page and reference page;
Step 6: Create a title page with your name, the course name, the date, and the instructor’s name;
Step 7: Create four sections in the paper;
o Research/Findings and Category/Industry
o Market Position Table
o Synopsis and Global Position
o References
Step 9: In writing this paper, third person writing is required . What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Step 10: In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper under Week 5 content. You must cite at least three references using APA format like the example below.
Step 12: In writing this assignment, students are expected to paraphrase and not use direct quotes . Learn to paraphrase by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 13: In your paper, respond to the following questions:
o Section one -present the research/findings on your chosen franchise and its category/industry analysis (one to two pages)
· Section two – complete the market position table and provide a two page narrative of how you placed the company and its competitors, including substitute concepts (i.e. other franchise with the same investment level, level of complexity and format (market position template provided below)
o Section three – write a two- to three-page synopsis of how your chosen franchise fits in the global marketplace
