1. Market Entry Strategy
2. Product decisions -- features, positioning, brand and your obtainable market share. Cite sources of estimates given, and clearly state any assumptions that may have been made.
3. Pricing decisions -- strategies employed, etc. You will not have detailed cost information, so you do not need to go down to the level of a specific price. Remember, this is a preliminary plan.
4. Distribution decisions -- intensity of distribution, use of multiple channels, types of wholesalers and retailers, and others.
5. Promotion decisions -- message, media, mix of promotion types, and others.
Projects will be graded on the depth of analysis in reaching the decision presented.
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trader_joes_in_china.docx
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