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strategic_plan_part_3.docx

Strategic Plan Part 3: Balanced Scorecard and Communication Plan

Jon Thompson

BUS/475

November 21, 2016

Michael Portillo

Running head: STRATEGIC PLAN PART 3: Balanced Scorecard and Communication Plan

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STRATEGIC PLAN PART 3: Balanced Scorecard and Communication Plan

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Balanced Scorecard

Customer Satisfaction

Financial Constraint

Communication

Centre

Employees

Organization’s Prosperity

Management

Impacts of the Balanced Scorecard on the Stakeholders and the Communication Plan

Stakeholders-the stakeholders’ portfolios are very safe because there is accountability which starts from the employees to the management. It is the responsibility of the organization to see that the deliveries reach the destination safe and secure from any damage or theft.

Communication Plan-the balanced scorecard makes the communication plan to be efficient and objective-oriented. Because all the stakeholders have the notion that the communication management system is integrated so that the system tracks deliveries and the transport system has twenty-four-hour monitoring.

Identify key trends, assumptions, and risks in the context of your final business model

Key Trends-the transport system in the United States of America has had the number of drivers reducing at an alarming rate which shows that the business of shipment is getting wider and broader challenges each year. Secondly, the GDP of the organization is not bad because it is increasing annually.

Assumptions-there is an assumption that goods in transit are exposed to all types of risks, and therefore the company needs to have an integrated communication plan to monitor the deliveries and track the transport and supply chain management.

Risks-first of all there is a significant risk in the future of fewer drivers willing to take up jobs because the number is reducing quickly. The risk is associated with drivers who demand increased salaries due to the higher demand for drivers in the market. Furthermore, there is a danger of slowed down economies in which case the organization is going to experience moderate financial gains and dividend payment to the stockholders.

Strategic Objectives regarding Shareholder Value Perspective

Market Share- The business should fight hard and smart to get its market share because the market is full of parameters and investors with different motives in which case the increased market share increases dividend payment for the shareholder. This strategy can be achievable through online presence which will increase orders and sales thereof.

Revenues and Costs- The organization should balance the Revenues and Costs so that at the very end, the budgeted operations of the organization can earn mass income. Thus, the organization has a mandate to reducing the cost of transportation and increasing revenue through the incorporation of technology and market modalities which can bring that change.

Profitability-the profitability ratios need to be improved by the organization as a strategy of expansion of its portfolios and customer retention. The strategy is very vital because the company needs customer satisfaction and retention for it to grow wider and broader

Competitive Position- All the shipment portfolios in the organization needs the capacity to trade globally and of course have the capability of outdoing the rivals so that the customers can boast of their well-traded stock.

Strategic Objectives regarding Customer Value Perspective

Customer Retention or Turnover-the organization should put in place an online arena where customers can book their shipment orders, navigate the online market and new quality products so they can be satisfied, thus retention can be achievable. The strategy furthermore increases turnover because when the sales are increased the liabilities can be paid up.

Customer Satisfaction- The organization has the capacity and should train its drivers and other members of staff so that customer service can be maintainable.

Customer Value-the organization should focus on care and service for clients so that the very same customers can feel the value of the customer.

Strategic Objectives regarding Internal Operations Perspective

A measure of Process Performance-the organization is to put up strategic models with metrics to standardize the process of delivery of orders to the customers. The methodology includes time management, product safety, the rate of transportation and so forth.

Productivity or Productivity Improvement-the organization has the capacity and must utilize it to enhance its productivity regarding the general operations and the scope of the portfolio trading in the capital market.

Operations Metrics- The organization is to establish standards for its operation managed by the operations and planning manager where the validation and financial support can only be given to projects which meet a certain level of excellence.

The Impact of Change on the Organization-the organization should have a clear roadmap of the expected product, operational, management and market changes which shall affect the organizational staffing and other aspects such as remuneration schemes.

Employee Satisfaction-the Human Resource Management should establish a motivational salary scheme and good task allocation by ensuring that it doesn’t overwork the employees but still increase performance.

Employee Turnover or Retention- The organization should monitor the expected ratio of performance from the employees to the wage rate that it may not exceed limits in which case the employees will feel used. (Ariely, & Carmon, 2000) Ariely believes that employee satisfaction is more important than reducing employee turnover.

The level of Organizational Capability-the organization should do more by incorporating technology and effective modalities to its operations so that the capacity of the organization can be utilized for improved profit margins.

Nature of Organizational Culture or Climate-the strategy of the organization should focus on building the organizational cultural paradigms and observing serenity at the workplace.

Technological Innovation- In this item, the team should incorporate technological advancement such as deliveries' tracking, use of Transport Management software and so forth to improve the operations of the organization.

Potential Alternatives for Week Three SWOT Analysis Issues

Cash flow Immunization to reduce the severity of financial meltdown when the volatility is high within the market.

Maintenance of systems to ensure there is continuity in service for the customers and expansion of organizational operations

Potential Risks and Mitigation Plans

Reduced number of drivers increased salaries and benefits schemes

Employee dissatisfaction due to expansion of portfolio-increase the number of employees

Risk of queue management because of bulk focus on time management and shift-tasking

Stakeholder Analysis and Mitigation Strategies

The stakeholders want profitability while the rate of revenue due to change is minimal. Therefore, the contingency strategy should be to inform the stakeholder on the nature of the second order changes and the time frame it takes before they replicate inflows.

Ethical Implications

As much as there are expected shifts and rapid change in the organization, the ethical standards of the employees in the organization are high. Professionalism is exquisite.

Developing Metrics for the Strategic Plans

Metrics heavily rely on data because data is the constraints through which parameters are set. (Zwilling, 2011) Cites that metrics measures the standard, efficiency, quality, progress, performance, plan for a product. For potential risks, the organization should increase the salary and benefits to the employees. The measure is the increased performance rating through revenue. The target is to reduce employee turnover by a unit.

Stakeholder satisfaction through convincing language can enable the company to improve sales. The target is to have 2 million additional units of sales.

The measure of the ethical standards should be done using performance rating and also online intelligence interviews. The target is for an average employee to score 57% intellectual interview and 63% in performance rating. Cambell believes that job performance is derived from a central linear variable which manifests its advantages and disadvantages in every position contingent to the skills and experiences(Campbell, McHenry, & Wise, 1990).

A Brief Communication Plan

Define the purpose- All the stakeholders should subscribe to the online presence. The organization's IT personnel send newsletters via emails every week to all stakeholders where the objective of the organization should be well defined.

Define the audience- The IT department should reach out to all social media communities. The audience should send links and pictures of the products.

Identify the channel(s) of communication and why you selected that Channel- The channel of communication is via Emails, tweets, and social media. Because the world is rapidly embracing technology where the use of emails and social media such as Facebook, Whatsapp, and other platforms present a big number of audiences.

Reference

Ariely, D., & Carmon, Z. (2000) Gestalt characteristics of experiences: The defining features of summarized events. Journal of Behavioral Decision Making, 13, 191-201.

Campbell J. P, McHenry J. J, & Wise L. L (1990) Modeling of job performance in a population of jobs: Personnel Psychology, 43, 313-343

Zwilling M (2011) 10 Metrics Every Growing Business Must Keep An Eye On (5) 1:1-8