For Kim Woods

Swift Transportation Company realizes the great exposure it has to the public as compared to other industries. This is because, the organization does not just have to maintain a department in-charge of the customer service, but also to ensure a continuation of the contracts with the customers that it via their drivers, sales representatives, logistic coordinators, and agents. This is the reason why the organization has a solemn commitment of ensuring that even though it is creating a new division, there is a continuation improvement in the experiences of the customers.

The importance of innovation in Swift Transportation Company's vision, mission, and values, and determine your business model for this new division. Include the following:

Swift’s vision is to ensure achievement in unity. This provides a reflection of the support that the organization gets from its community to help with raising its ambitions and the economies of its times. By stating ‘more’ the firm implies through the strategic thrusts that it has. ‘Together’ implies the strength, and the ability to draw the available resources in the wider SWIFT community. Through the vision, the firm will become the leading trucking company in history.

Mission

Swift Transportation has a mission of attracting and retaining customers by ensuring that they get the best transportation solutions and putting in place profitable, culture regarding safety that is disciplined, a never-failing trust, and the best services in the industry. To achieve this, the organization holds to the following set of values that helps with spearheading it ahead. They include upholding safety, respect, balance, proper communication, teamwork, and accountability, just to mention a few.

To ensure maximum customer satisfaction, the organization has put in place the most workable professional code of ethics for its employees, the officers, and the organizational board members to help with governing their ethical standards when in the premises of the company. With this, the organization has ensured that its customers gets the best of the services that is necessary for them.

Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement.

To foster a good customer service, relation, and service, the organization is working with its innovative team to ensure the incorporation of the 3PL technology. 3 PLs will work in closeness to help the created division with creating the best types of collaborative relationships that will help with fostering the experiences of the consumers. The organization understands the existing relationship between the shippers, the carriers, and the experts in the logistic department, but it is quite complex.

The 3PLs makes use of the transportation management system (TMS) to help with supporting the procedures in the supply chain and the choices with respect to transportation. TMS software will help by providing visibility into the organization’s supply chain performance through the use of data and the collected reports. The TMS software will help with enabling, real-time, and information that is tangible being collected that can be in turn analysed to help with identifying the problems and the solutions that are in the industry’s supply chain. When the division creates solution with the knowledge that is gained from the data on TMS often leads to the satisfaction of the customers to be enhanced.

The organization is well aware that to have it continue with fostering growth, the most significant step that should be taken is to ensure the satisfaction of the customers it has. In fact, there are predictions that by 2020, the experience of the customers will have greater importance that the price, brand choice, or the product as a differentiator in the decisions relating to the purchasing. Therefore, the organization has understood that the key differentiator with respect to either a customer being satisfied or not, or being happy or unhappy, will have great dependence on the nature of the insight that firm will have on the data produced by TMS.

The data that is retrieved from the TMS will allow the organization’s shippers and their providers of logistics to help with better planning for the capacity that is limited, the constant change in the demand, the costs of the fuel and the size of shipment. Since the data being dealt with here is very big, the organization understand the necessity of having the best metrics in place that will help with adequate remembrance of the expectations that the c0ustomers come with. The ultimate objective that the firm has is to ensure that all of the expectations put in place are met, taking into consideration from the shippers to the very-end consumers in the supply chain. Therefore, by using the TMS, the organization will be able to understand the instances of success and failures that may exists in the supply chain.

Describe how the division addresses customer needs and achieves competitive advantage.

By making use of the 3PL-shipper relationship, the division of the organization will be able to develop an enhanced competitive advantage through the use of the integrated technology.

Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

The organization understands that a great portion of the current American population tend to consider shipping to be a part and parcel of the overall experience they get when they go shopping. Therefore, through the creation of the new division, the company understands that as days go by, the consumers tend to prefer quick deliveries to be their positive experiences. This means that if there is a failed or a delivery that is mistimed, then the consumer experience will be take to be very poor. When the organization generates data from the TMS then this will provide it and its logistic providers with the chance of engaging the best planning practises for cases of limited capacities, the altering demand, the costs of fuel, and the sizes of shipment.

TMS technology generally helps with documenting data related to:

· Tracking of the deliveries

· Notifications of the status updates

· Analysis of the lanes

· Metrics to help with one-time performances.

· The trends in the volumes, and

· The costs

The firm has a clear understanding that it will be able to benefit from 3PLS who are able to generate and to provide the analysis of the big data to help with finding the opportunities for diving success and improving the experience of the customers. This is the main driving force behind the organization deciding to expand by creating a new division.

The organization is also very aware of the challenges that lies ahead in its bid in creating enhanced customer experiences. Some of them include the demands of the customers and ever expanding challenges of retail. Therefore, through the integration of the organization’s management technology, it will be able to have its supply chain enhanced, and alternatively leading to the growth and achievement of the best associations by the customers.

The following model will be of significance in helping the firm realize the dream of the new branch.

Step 1: Identifying the most appropriate equipment

This will be the first decision and the one which will be the most expensive. After this is done, the division will make the decision if it either wants to purchase the equipment or if it wants to lease them.

Step 2: Acquiring the best Customers

In most cases, the new-operators acquire their first customers for shipment from a kind of load board. However, due to its competitiveness, the use of load-board should never be the long-term strategy for the division.

Step 3: Engaging in the best biding by being aware of the division’s expense

The organization will take the necessary steps to ensure that its bids are low enough to ensure competitiveness yet a figure that will still ensure that the division remains profitable. The only way that an organization can achieve this mixed fortune is to be aware of the expenses that it has: these are with regard to the maintenances, the repairs of the trucks, payments of trucks and trailers, the fuel prices, and the work’s costs.

Step 4: Ensuring that the back office is run efficiently

For the tracking organization to be a success, the back office should be well managed.

Step 5: Avoiding the problems associated with cash flows

This is the last part of the model that will be used by the organization. The organization will avoid through the use of freight factoring. Through this, the organization, will be able to get advance for the freight bills that are slow-paying.

To ensure that the vision, mission, and value of the new division align with the company's mission and vision, the division will offer the same types of services being offered at the main plant, just with improved customer experience. The main course in this case is having the organization plan aligned with that of the parent company.

Summarize how the vision, mission, and values guide the division's strategic direction.

Vision

To provide the customers with the best experience in the whole of the industry.

Mission

The mission will be to attract and ensure that the customers are maintained by offering the best solutions for their transportations.

Values

The values will include:

· Safety

· Respect

· Communication

· Trust

· Winning attitude, just to mention a few.

Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

The employees, the officers and the board members of the company will be expected to adhere to the following guiding principles:

· Carry out their duties in a way that is honest, ethical, while upholding the highest integrity.

· The stakeholders will be provided with the best documents regarding the operations of the business.

· The division will strive to tear the line of the rule and the regulations that the state, and the federal governments have outlined.

· Confidentiality of the information regarding the firm will be treated with utmost confidentiality.

· Fostering accountability and ensure that the assets that the firm has remains under control.

· The management will act to proactive promote and lead by an example when it come to the ethical behaviors.

With these strategies, the division will be the best and offer unmatched services to the consumers in the industry.

References