Business analysis This is the first part
Arun1990
899133244_1.pptxScenario Analysis: Exploring the Studio Space
Key Point is to explore, especially the extremes and get facts
Think of What is Possible
Encourages a More Complete Examination of Situation
Ultimately the decision you come to will be:
Better thought out
Trends can Often be Seen More Easily
Better able to anticipate moves by competitors.
More unified in that everyone will see their opinion represented
1
Axis 1
Axis 2
One Extreme
of T1
Other Extreme
of T2
Other Extreme
of T1
One Extreme
of T2
Turning Trends into Scenarios
Scenario 3
Scenario 4
Scenario 1
Scenario 2
Scenario Analysis
A Structured technique for developing possible competitive future(s).
Develop area of interest (Marketing, Products, Pricing)
Choose two identifying axes of the area of interest.
Make sure axes are not co-dependent
Frame the axes as extremes
Conventional-Unconventional
Traditional – Non Traditional
High - Low
Develop learning scenarios (themes)
Develop trajectories and impacts
Research, Data,
Start Big/Broad, then Narrow In
Name the Quadrants
To Make them Memorable and Descriptive
My Experience with Scenario Analyses
Scenario 3
Scenario 4
Scenario 1
Scenario 2
Great for Analyzing Customers and Behavior
Bi Directional
If a SA Starts with Products you often have to go up a level to get to Motivations
And Vice Versa
Try to Visualize the Movement towards a Quadrant or Even the Directional Movement
Does that Movement Tell you Anything ?
Think Motivation as you get Closer to a Customer Desire
Location
Use
Somewhere
Anywhere
Anything
Something
A Scenario Analysis for Apple
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Location
Use
Somewhere
Anywhere
Anything
Something
A Scenario Analysis for Apple
iMac
iBook
iPod
iPhone
iCloud
iPad
Apple TV
Trends ??
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Novelty
Fast Food Scenario Analysis
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Axis 1
One Extreme
of T1
Other Extreme
of T2
Other Extreme
of T1
One Extreme
of T2
Scenario 3
Scenario 4
Scenario 1
Scenario 2
Grocery purchasing
Planned Real Estate Developments
Movie Theaters
Microsoft product line
Wine Choices
Self Driving Capabilities in Mass Transit
Healthcare Cost Control
Value of Education
Paying College Athletes
Fitness
Work Place Changes
e Control Product Features
Student Scenario Analyses
Axis 2
Axis 1
One Extreme
of T1
Other Extreme
of T2
Other Extreme
of T1
One Extreme
of T2
Scenario 3
Scenario 4
Scenario 1
Scenario 2
Airlines
Mobile Payments
Restaurants
Beverage Industry
Entertainment Viewing Habits and Choices
Compensation Techniques
Increase # of Women Getting MBA Degrees
Automobile Industry
Talent Development
Ice Crème/Frozen Yogurt
Blowing Drying Stores
Grocery Stores
Student Scenario Analyses
Axis 2
Future of Robotics
Vacuum Cleaners
Costco Items
Student Scenario Analyses
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Wine Knowledge
Wine Price
High
Low
High
Low
Scenario Analysis – Wine Customer Segmentation
Happy Hunters Forever Searching for Deals Use Wine Clubs
Amateur Sommeliers
Buy Direct from Winery
I Like What I Like –
Buy Boxed Wine at Grocery stores
New to All this But Jumping in the Deep End
Use Chairman Select of Wine Clubs
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