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Company Analysis

Tiffine C. Bourland

11/20/16

Target Corporation is an American retailer organization that is currently among the largest organizations of the United States. The organization offers a wide range of products to its customers. These products among others include fashion products, household's essentials, electronics, pet supplies and home furnishing products. The organization attains its products from many suppliers who specialize in their production. After attaining those products, the next step is packaging them and branding them, thus making them attain a brand of the organization, and then utilizes its good network in the country to distribute them. The organization, to begin with, obtains the products from suppliers at extremely low prices. The suppliers can supply at those prices due to the many factors involved in the process like having a ready market and the advantage of economies of scale. After obtaining the products, the next step involves packaging them per the specified brands by the organization. Target makes those products appear with the brands that it has designed for them, and then involves in the distribution stage for the purpose of delivery to the customers (Target, 2016). The following flowchart clearly shows the operations that take place in Target Corporation until the customer obtains the products the organization offers.

Suppliers

Supplied products before branding

Fully branded and differentiated products

Organizational stores

Customers

JIT Analysis

Target organization has many people that contribute to its success. The organization has made deals with many other organizations, in which they all benefit mutually. A good example is the Marimekko, a finishing design company and converse, an athletic wear company. These deals and agreements with the partners of the organization in business ensure that the organization manages to maintain a sufficient flow of products and cheap supplies. The organization has also made deals with many fashion designers among which include Lilly Pulitzer, Isaac Mizrahi, and Mossimo Giannulli. The organization signed a deal that is regarded as exclusive with food network in which an agreement was made for the organization to sell VHS tapes. The experts that the organization has hired, mainly the designers are the individuals tasked with the responsibility of transforming the supplied products to the fully branded and packaged products as shown in the flow chart, which has the organization’s identity.

Facilities Analysis

Target Corporation operates within the United States and thus it does not have any issues with major transportation costs to other international markets. Within the United States, the organization operates 38 main distribution centers, from where it distributes its products. These distribution centers then ship the products directly to the organizational stores. Within the United States, the organization operates in 1792 locations. This clearly shows that it has fully covered the United States market completely and thus the customers obtain the organizational products easily, which are within their reach. Target organization utilizes technology in significantly many ways. The organization to begin with recently suffered a data breach and thus one of the main ways through which it utilizes technology is to enhance security in most of its operations and information. The organization also utilize technology in many other ways within its operation. Most of its internal operations are technology driven, including the activities of inventory control (Wahba, 2016).

References

Target, (2016). About Target Corporation: Target. Retrieved from https://corporate.target.com/about/

Wahba, P. (2016). Target Lays Out Multi-Billion Dollar E-Commerce Plan: Fortune. Retrieved from http://fortune.com/2016/03/02/target-ecommerce-2/

Company Analysis

Tiffine C. Bourland

11/20/16

Company Analysis

Tiffine C. Bourland

11/20/16