Marketing Assignment

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_panasonic_segmentation_slide_.pptx

Segment attractiveness: Panasonic Toughbook (A)

1 to 5 attractiveness criteria rating scale where 1 is least attractive and 5 is most attractive.

MilitaryHealth Care

Law

EnforcementConstruction

Size (000)7.5231218

Growth-2%5.5%0%8.6%

Size rating

Growth rating

Competition

Competency

Financials

Total0000

Average price$5,000$5,250$5,100$5,250

Average cost$4,850$4,900$4,975$4,900

Profir margin