| KU-Unit 8 Discussion: Retailing— Consumer Perceptions Checklist |
| Name of Retailer: Note: If your product is not available choose a substitute product. Location: | Retailer #1- Notes | | Retailer #2- Notes |
| Why did you choose this retailer? |
| Congestion: |
| Neighborhood of store: |
| Is this store a location that you visit normally? |
| Exterior Atmosphere |
| Is parking convenient? |
| Adequate parking? |
| Cleanliness and size of spaces, lighting |
| What type of building is it? |
| Are competitors nearby? |
| From the outside, is it attractive, clean and inviting? |
| Interior Atmosphere |
| Aisle width—Are they wide enough or are customers constantly bumping into each other and having run-ins with their carts? |
| Interior Lighting: |
| Number of customers the store can accommodate—is it too crowded? |
| Noise: Loudspeakers, music etc. |
| Store layout and Signage: Are things conveniently located and in understandable departments or sections of the store? Is everything easy to find? Is the cashier easily accessible? Are there enough cashiers and is there provision for those with only a few purchases? |
| Number of Products available: Is the number of products sufficient (depth and width of assortment)? Can the customer inspect the product before purchase? |
| Product Display: Quality of the shelving and knowledgeable salespeople to answer questions? Is there a broad assortment choice for the particular product you seek? Are discounts and pricing easily seen by the customer? |
| Final Decision: From which retailer would you buy the product and why using your notes? |
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unit_8__checklist_mt219.xlsx
