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nagaraju_f5.docRunning head: F5 NETWORKS 1
F5 NETWORKS 6
F5 Networks
Nagaraju Kurra
Wilmington University
F5 NETWORKS
TABLE OF CONTENTS
CHAPTER PAGE
Cover Page 1
Table of Contents 2
Introduction 3
Company’s Vision 3
Company’s Mission 3
Definition of the term company Strategy………………………………………………………….3
F5 Networks’ Business Strategy 4
Does the company's strategy match their vision and mission statements? 5
SWOT analysis of F5 Networks………………………………………………………………….6
References 7
Introduction
F5 Networks is a company based in America that specializes in technology of application delivery networking (ADN) for the network-based applications delivery and the performance, security, server’s availability, devices of data storage, and other resources of network. The company’s headquarter is in Seattle, Washington. F5 Networks also has other manufacturing, sales and development offices. Originally, F5 produced and sold load balancing products. This company offers its products in diverse sections of the application delivery controller (ADC) bazaar. F5 Networks assists different firms that scale cloud and data centers to deliver applications to their clients at any time or place without hitches (F5 Networks, 2016).
Company’s vision statement
The vision statement of F5 Networks is to help customers to deploy applications wherever they want to.
Company's mission statement
The mission statement of the company is to help their customers get secure, fast and available application.
Definition of the term company Strategy
Company strategy is a grouping of processes, policies, and procedures that are used in helping a company operate in accordance to its mission statement as well as attain goals, both long-term and short-term. A general business strategy is multi-layered, because it includes the harmonization of the operations of all departments and divisions in the organization structure. Company strategy also involves the general scope and corporation direction as well as the way through which different company operations work mutually to attain certain goals
F5 Networks’ Business strategies
F5 Networks has been enjoying great profits from its growth initiatives that have been going on. The company is also enjoying strong balance sheet, product innovation, friendly moves from shareholders and good quarterly results. The company has had great price appreciation due to the current demand for security solutions and also its continuous launch of its products. The company has further come up with products like Software Defined Application Services (SDAS) that enables event-driven and real time changes. F5 Networks has a pricing strategy known as “Good, Better, Best” and improved capabilities of BIG-IQ policy that together have helped to rationalize the product portfolio and drive its continuous revenue growth. The BIG-IQ software-based solution was launched in 2013. It facilitates the BIG-IP devices management and application services.
F5 has aligned various strategies in its goal of getting better. One of them is its pricing strategy, where its products are classified as good, better, and best. The strategy brought about positive response from customers. Over 80% of their products were sold under this strategy. F5 growth has also been enabled by the security focus strategy. F5 introduced very competitive portfolios of security solutions that deal with access policy manager, advanced firewall manager and application security manager. The company is receiving more and more contracts for its Versafe services like anti-phishing, anti-malware solutions and Internet anti-fraud.
Another strategy applied by F5 networks is partnership. This company partnered with VMware so as to strengthen its portfolio of security. These two companies are now working on offering security to the mobile personnel. They aim at securing access applications regardless of the user’s location. The two companies are also focusing on minimizing costs and ensuring that deployment is easy. With VMware being a major player in automation, virtualization and cloud management, F5 partnership to the company was indeed strategic. The company has seen increase in revenue as a result of the partnership (Gregg, 2015).
In another strategy, F5 Networks is working to trump over Cisco. The company aims at gaining from the problems that Cisco is going through currently. After the last year’s spying scandal that emerged on Cisco, the company is currently suffering confidence crisis. Further the credentials of Cisco Inc. were greatly damaged after the revelation that the Heartbleed bug had effects on its services and products. According to information released by Cisco 11 of its products and 2services got vulnerable to the Heartbleed scandal. Strategically, F5 has been capitalizing on the troubles of Cisco through stating that its products are resistant to the susceptibility. The management of F5 has been assuring its customers that it is well protected from the Heartbleed bug because it utilizes OpenSSL (Mukesh, 2014).
Does the company's strategy match their vision and mission statements?
Yes, F5 Networks are matching their vision and mission statements. The company is demonstrating very strong strategic goals in ensuring that their customers are able to deploy applications despite their locations, and also do that in a fast and secure manner. F5 Networks are also getting more new contracts due to their enhanced product innovation and their ability to remain competitive among its competitors. The company is managing to deliver fast services, more innovative services through partnership as well as more secure services than its competitors (Ed & Kim, 2016)
SWOT analysis of F5 Networks
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Internal origin |
Strengths · Well knowledgeable business units · Enhanced growth rate · Enhanced revenue and profitability · A well skilled and trained workforce · Availability of monetary assistance · market entry Barriers · Existing networks of sales and distribution |
Weaknesses · Undersized Business Units · Low future profitability · |
|
External origin |
Opportunities · Increased rates and profitability · Upcoming markets · Constant rise in income level · International markets · new acquisitions · Innovative products and services (Mukesh, 2014) |
Threats · Rising costs · Low flow of cash · Changes in taxations · Government regulations · Reduced profitability · Increased price of raw materials · Technological issues · Increasing interest rates · External risks of business |
References
Ed, T. & Kim, L. (2016). F5 Networks Certification Guide: Overview And Career Paths; http://www.tomsitpro.com/articles/f5-networks-certification-guide,2-151.html
