5mkt ppt for phyllis
Checklist: Include the following information:
Slide 1: Title Slide. Include your name, date, title of the presentation.
○ Oral narration: Introduce yourself and the topic of your presentation.
○ Notes: Narration Script
Slide 2: Describe what type of business product ZMX Global, Inc. offers in the Bon
Vivant Organic Gourmet frozen meal product line. Discuss why it can be considered a
business product.
○ Oral Narration: Explain your decision.
○ Notes: Narration Script
Slide 3: Identify a business customer category (producer, reseller, government, or
institutions) to focus relationship marketing and strategic alliance efforts in the sale of
Bon Vivant Organic Gourmet frozen meals.
○ Oral Narration: Explain why you chose the business customer category.
○ Notes: Narration Script
Slide 4: Outline how the Internet can assist in B2B marketing efforts of the Bon Vivant
Organic Gourmet product line.
○ Oral Narration: Describe your ideas on this topic.
○ Notes: Narration Script
Slide 5: Discuss the business market characteristics (see starting on page 117 in your
chapter Reading) of the Bon Vivant Organic Gourmet product line. Identify a minimum of
three (3) business market characteristics on the slide.
○ Oral Narration: Briefly discuss the three (3) business market characteristics.
○ Notes: Narration Script
Slide 6: References slide. Provide an APA style formatted References for your
textbook.
○ Oral Narration: Concluding remarks and state the References for your textbook.