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The External Marketing Environment in the Global Marketplace

Assignment 4 Scenario:

The car sharing business has grown in popularity throughout the world in densely populated

major city centers. As the new marketing associate for U Drive Transport, you are tasked with

conducting a thorough environmental scan of the global marketplace to identify and analyze any

opportunities or threats to the company, brand, and the product. To familiarize yourself with the

car sharing industry, visit the websites of a few direct competitors of the company:

● Perform a search for “car sharing” on the Internet and look at two other competitors.

Directions for Executing this Assignment:

To complete this Assignment, respond to the following checklist:

 Watch the video on U Drive Transport: Click Here

 Download and complete the Environmental Analysis Template located on the Resources

Icon.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with

your writing and APA citation, please visit the Kaplan University Writing Center accessed

in the home area of this course. Compose your Assignment as a Microsoft Word document

and save it as (Example: TAllen-MT219 Assignment-Unit 4.docx). Submit your file by

selecting the Unit 4: Assignment Dropbox by the end of Unit 4.

Unit 4 Assignment: The External Marketing

Environment

Percent

possible

Points

possible

Points

Earned

Comments

Content per Checklists 100% 50

Answer provides complete

information demonstrating

analysis and critical

thinking:

80%

 Indicates region, one major city, and the country.

1. Provides the Social External Environmental Factors: Provides Opportunities and Threats to U Drive and brand using appropriate resources.

10%

10

2. Provides the Demographic External Environmental Factors: Provides Opportunities and Threats to U Drive and brand using appropriate resources.

10%

5

3. Provides the Economic External Environmental Factors: Provides Opportunities and Threats to U Drive and brand using appropriate resources.

10%

5

4. Provides the Technological External Environmental Factors: Provides Opportunities and Threats to U Drive and brand using appropriate resources.

10%

5

5. Provides the Political and Legal External Environmental Factors: Provides Opportunities and Threats to U Drive and brand using appropriate resources.

10%

5

6. Provides the Competitive External Environmental Factors: Provides Opportunities and

10%

10

Threats to U Drive and brand using appropriate resources.

Subtotal:

80%

40

Provides the Assignment response in the analysis template provided using correct grammar, spelling, and APA format and citation style.

20%

10

Percent Total

Points

possible

Your Assignment Score: 100% 50