Your Lecturer
kimberly T
new_media_consumerismppt.pptxNAME INSTITUTION DATE
MEDIA CONSUMERISM
Introduction
Media is a tool or a collective information outlet used for purposes of communicating, passing information from one person to another.
Examples of these media tools ran by the internet include Facebook, twitter, Instagram, Gmail accounts, snapchat among others.
The 21st century has been the climax of these tools after the invention of the internet which brought about the invention of these tools.
Many teenagers and youths speed increasingly more and more hours on their phones and computer that it becomes a big parental concern.
Problem statement
Why do more and more people get hooked to technological tools and media while the number of dependent users also continue to increase?
Hypothesis
Internet and World wide web are the biggest contributors to large number of social media users
Availability of the tools increase possibilities of its usage and facilitate much more reach
The high affinity for these tools is as a result of influence by peers and time
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Literature review
Media has shifted the society’s focus from thriving on competition to the need for collaboration.
The educational systems today are driven by technology which redefines the roles of professors and lecturers to merely facilitators and not teachers or content providers (Olson, et al, 2016)
The internet and World Wide Web have been the major facilitators f large usage of the media
Media technology will continue to evolve focusing strengths on the interface and network.
Addiction test
Media consumerism and the Uses and gratification theory
Todays massive media usage is attributed or supported by the USG theory
Its assumptions:
The usage of the media is goal oriented
The use of a specific medium is dependent on the consumers needs
Each of the available mediums compete to satisfy the consumer base
Decision making is based on information
The value of each media contents lies solely on the consumer
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Addiction to media
More than 50% of the children use social media by age 10
More than 75% of parents whose children are on social media say that they helped them register on the sites
24% of teens go online constantly, facilitated by the widespread availability of smartphones
Therefore, its safe to assume that these children will continue to use these tools even when adults
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Peer pressure and social media
Media technology has proven to be a major source of revenue
Internet is nowadays full of information making it a first step in immediate access to information.
Easy availability of internet has made it easy to access information especially education materials
Peer pressure is a major factor to the usage of social media as friends want to interact and have a sense of belonging
Producers of the social media tools give the mass what they need and that’s easy access to information and sense of belonging
Social media addiction
Mobile phones and smart phones were some of the major contributors to large users of media
Breaking geographical barriers is key to the use of technology tools
Business transactions are more than common nowadays e.g. purchasing online, payment online, enquiries and placing of orders is done online these days.
Internet is one of the best sources of information e.g. businesses often hold business or conference meetings with people all over the world via internet
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Businesses and technology
Mobile phones and smart phones were some of the major contributors to large users of media
Breaking geographical barriers is key to the use of technology tools
Business transactions are more than common nowadays e.g. purchasing online, payment online, enquiries and placing of orders is done online these days.
Internet is one of the best sources of information e.g. businesses often hold business or conference meetings with people all over the world via internet
Different media uses by companies
Scientific framework and Methodology
The researches focused on human behavior toward technology and the society
Primary data collection
Interviews
Secondary data collection
Internet research for scholarly materials and theoretical Research
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Conclusion
Internet and World wide web are the biggest contributors to large number of social media users
The wide availability of the tools such as smart phones increase possibilities of its usage and facilitate much more reach
Peer pressure is a great influence to the large mass usage of the tools among the youths and teenagers.
References
Kononova, A. G., Quilliam, E. T., & Richards, J. (2016). Does Multi-Screening Predict Advertising Avoidance? Direct And Indirect Effects Of Media Multitasking, Advertising Skepticism, Intrusiveness, And Irritation. American Academy Of Advertising Conference Proceedings, 95-105.
Olson, J. G., Mcferran, B., Morales, A. C., & Dahl, D. W. (2016). Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices. Journal Of Consumer Research, 42(6), 879-896. doi:10.1093/jcr/ucv096
Tanusondjaja, A., Trinh, G., & Romaniuk, J. (2016). Exploring the past behaviour of new brand buyers. International Journal Of Market Research, 58(5), 733-747. doi:10.2501/IJMR- 2016-042
