Your Lecturer

Chapter 2

Harold Innis and Marshall McLuhan are Canadians communications theorists

Communication: Two models

-Communication . the act of making a message common to one or more people . A Form of “social acts”

Shanon and Weaver’s Mathematical Model of Communication (1949) “Who says what to whom in what channel with what effect ?” It is not as a dynamic or not as useful because it has a barrier of Social variables (language, culture,individual traits) influence the way communication takes place

Sender (Encoding) Receiver (Decoding)

Why do we need to learn communication in our life ?

Receiver Creators Causes and Effects Analyzing mass communication in terms of causes and effects

Armand Mattelard is a latin American

Media are not politically neutral