write 2 pages Rhetorical analysis essay

“Smell Like a Man” Old Spice Commercial Outline

https://www.youtube.com/watch?v=owGykVbfgUE

I. Introduction

Thesis statement – Despite claiming to address women, this video commercial actually addresses men, enticing them to purchase the advertised product through a use of rhetorical devices such as hyperbole, allusion, and imagery.

II. Body

· Principles of organization

· List of all principles: chronological, spatial, topical, and climatic

· Topical order definition and example

· Spatial order, definition and example

· Concepts of Ethos, Pathos, Logos, and Kairos

· Ethos definition and example in video (quote)

· Pathos definition and example in video (quote)

· Rhetorical Tools

· Repetition and example

· Hyperbole and example

· Imagery and examples

· Allusion and example

III. Conclusion

“Smell Like a Man” video commercial attracts the man to buy the product in a smart way with using the rhetorical devices.