Coca-cola project part 9- Strategic Goal Controlling and part 10- Executive Summary

Module 01 - Strategic Management and Culture

Project Overview

Throughout this course your ability to draw upon current and prior business management knowledge is key. Using this knowledge, you will create a strategic management plan of an organization of your choosing, while focusing on developing an effective executive summary. Halfway through the project you will need to set original strategic goals for your chosen company to accomplish. The second half of the project will then focus on budgeting and planning for the completion of these goals.

A strategic plan is really a road map for the future of a business. It provides guidance and direction for all aspects of an organization in support of the company's goals. It draws upon all areas of business including human resources, marketing, IT, and finance, and even looks at the external influences and the competitive marketplace. It requires you to pull together everything you learned throughout your course of study as well as incorporate current and relevant research.

Due Date

Your final project is due in Week 6. There will be individual assignments, sometimes two in a week, along the way. The week they are due is noted in the time line below.

Time Line

Week	Assignment
01	Company Selection; Ethics and Creating a Mission Statement
02	Internal and External Analysis; Market Analysis
03	Human Resources Strategy; Budget Estimates
04	Technology Allocation; Implementation Timeline
05	Control and Evaluation Methods; Executive Summary- this weeks papers
06	Reflection; Final Project Submission

Requirements

Your project is built in stages throughout the course as noted in the timeline above. As you move on to the next stage, be sure to revise your work based on instructor feedback. This is important because week 6 will require you to compile all the previous portions of the project, revise them, and then turn in a completed strategic management plan.  For many stages of the project you will need to conduct additional research. As you do remember:

· Use statements and ideas that you have come up with on your own and blend these with your research. Do not plagiarize. If you want to use actual words from a source, put them in quotation marks and include the source.

· Follow APA format only for citing your sources. For APA guidelines, go to your college's Online Library which you can access through the Resources tab