Business case study assignment

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Chapter 5 Assignment - Wild Planet: The Entrepreneurial Spirit The chapter 5 case study reviews the secret of entrepreneurial success as discovered by Daniel Grossman, founder of Wild Planet Toy Company.

Case Study Synopsis Wild Planet is a toy company created in 1993 by Daniel Grossman. The goal of the company is not only to make cool, educational, and inspiring toys, but also to create a social purpose organization with a focus on values. Grossman wanted to provide parents with brands they could rely on after children passed the preschool age. The company strives to keep their corporate environment nimble, creative, and highly responsive. The company’s growth can largely be attributed to Wild Planet’s respect for the intelligence and creativity of children. The company depends on this target audience for feedback and inspiration.

You will need to complete a number of activities for this assignment, please be sure to read each step carefully and check your work prior to submission.

Preparation 1. Review the chapter 5 study materials. 2. Log in to Pearson BizLab to watch the video titled "Wild Planet: The Entrepreneurial Spirit:

Pursuing the Dream of Success in Small Business" 3. Review the Case Study Grading Criteria and Example Case Study Submission

Deliverable After you have completed reviewing the textbook and study materials, and watching the video, create a Word document in which you address the questions below.

Submission Instructions:

1. Your responses should be neatly formatted and numbered in a single-spaced Word document. 2. Each of the answers should be your own original writing 3. Cite references from the textbook and any other sources you find appropriate following MLA guidelines. 4. Submit your completed paper to the Drop Box by the assignment deadline.

Case Study Questions:

1. What is the mission at Wild Planet? 2. Describe the corporate environment at Wild Planet, and explain how it contributes to the company's

success. 3. Based on the information in the video, what has primarily driven Wild Planet's growth since its

founding? 4. What was the reason Daniel Grossman started Wild Planet? Do you think he has accomplished his

original goal? 5. Does Daniel Grossman and Wild Planet fit your concept of a small business startup? Explain the

reasoning for your answer. 6. Describe the traits of successful entrepreneurs. Which of these traits are present at Wild Planet, and

how do they contribute to the company's success?

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7. Is Wild Planet a franchise? Explain the reasoning for your answer. 8. Describe the secret of Wild Planet's growth and success to date. 9. Explain how Daniel Grossman obtained funding for Wild Planet during the start up phase.

Approximate Completion Time: between 1.5 and 2+ hours

If you have questions, please ask your instructor!