Homework 4

Home Work Assignment #4

Consider the following scenario: You are the IT Manager of a large retailer that sells high end workout clothing; you have been tasked to work with the company’s social media marketing manager to develop a social media policy and guidelines for use of social media by:

 Corporate staffers

 Store associates

 Business partners (raw material manufacturers, suppliers etc)

 Customers

Develop a social media policy for your company (1-2 pages) on what is allowed and what is not allowed on social media for your company

Ensure the following is included–

 Define what social media does for your company (think sales)

 Allowable communication via social media

 Acceptable behavior by employees

 Copyright usage of company material

 Chain of command on unacceptable behavior

 Customer relationships and remedies

 Ensure social media monitoring

Write 2 to 3 pages long with at least two References.