MMGT499 CASE, SLP and TD4

Subba, R. (2009). Strategic Management [Including Skill Development]. Himalaya Publishing House. Retrieved as e-book from Trident University’s online library. Pp. 117 – 151

Please open the Trident University IBIS World document and scroll to the bottom of the page. Click on the “Click Here” hyperlink at the bottom of the page. This will take you to IBIS World, an organization well known for conducting industry level research. Run a search on “Cable” in the search window. You will then see a list of links that will lead you to detailed industry specific report. Please click on Cable Providers in the U.S.

Also take some time to look at what’s going on in related industries.

Here are some useful readings on strategy implementation that should also help with this module:

Salih, A., & Doll, Y. (2013). A middle management perspective on strategy implementation. International Journal of Business and Management, 8(22), 32-39. Retrieved from Trident University International library.

Markiewicz, P. (2011). Change management in the strategy implementation process. Intelektine Ekonomika, (2) Retrieved from Trident University International library.

Aldehayyat, J. S., & Anchor, J. R. (2010). Strategic planning implementation and creation of value in the firm. Strategic Change, 19(3/4), 163-176. Retrieved from Trident University International library.

Kohl, J. (2006). Mental Models That Block Strategic Plan Implementation. Reflections, 7(1), 30-42. Retrieved from Trident University International library.

Here are some background readings on the issue of performance measurement as it applies to strategy implementation:

Albanesius, C. (2014). Verizon tips a la carte internet TV service in 2015. PCmag.Com, Retrieved from Trident University International library.

Nakashima, R. (2014, Mar 10). Dish, disney deal envisions internet TV offer similar to netflix. Telegraph-Journal Retrieved from Trident University International library.

CHOI, J., HECHT, G. W., & TAYLER, W. B. (2013). Strategy Selection, Surrogation, and Strategic Performance Measurement Systems. Journal Of Accounting Research, 51(1), 105-133. Retrieved from Trident University International library.

Micheli,P., Manzoni, J.F., (2010). Strategic Performance Measurement: Benefits, Limitations and Paradoxes. Long Range Planning. 43(4), 465-476. Retrieved from Trident University International library.

Mitchell, F., Nielsen, L. B., Nørreklit, H., & Nørreklit, L. (2013). Scoring strategic performance: A pragmatic constructivist approach to strategic performance measurement. Journal of Management & Governance, 17(1), 5-34. Retrieved from Trident University International library.

You may also refer to the readings in Module 1 that provide background on the competitive environment faced by Comcast.