FOR NJOSH ONLY

IST 309 Information Systems and Technology

Fall 2016, HE

* Late submission will result in a reduction of the grade by 10% for each calendar day.

Mini-Project Assignment #2

Strategies of Customer Relationship Management and E-Commerce

Purpose of the Assignment:

This assignment has a two-fold purpose:

1. To help students better understand Customer Relationship Management (CRM) and the e- commerce strategies via a company’s website.

2. To find out how effectively Customer Relationship Management contributes to e- commerce with the applications of information technology.

Requirements of the Assignment:

Visit the websites of Nike http://www.nike.com and Adidas www.adidas.com and identify the

following:

1. The major customer-related activities on the two websites and how they are supported by information technology.

2. The effective e-commerce and CRM strategies, applications and services on both websites.

Write a short report in APA (American Psychology Association) style on the findings of the

above items 1 and 2 with appropriate comparison, contrast, and discussion.

The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE

and no more than SIX double-spaced and numbered pages (with 1” margins on all sides),

excluding figures, tables, illustrations, and references. Fewer or more pages will result in points

deduction. The report should include the following parts (in order to save paper, no title page!

Otherwise, some points will be taken off):

 Your name and course information  Title of the report  Abstract of the report  Main findings with comparison, contrast, and discussion in details  Conclusion  References

This assignment accounts 10% of your final grade.

Grading Criteria:

Grades will be based on: 

 The appropriate content of your report (50%).  The quality, clarity, and concise of your report (50%).

Due Date:

Please hand in your report to the instructor Shaoyi He at the end of the class on:

Thursday, December 1, 2016*